Natural Natural Ealing

Great spot for all things Japanese. From ready made bento boxes to drinks, vegetables, matcha powder, kewpie mayo to desserts. You name it, you can find them all here. Friendly staff too

The moment you take a bite of sashimi , it feels like you’ve been transported straight to Japan. Sashimi is incredibly fresh – the salmon is super tasty and the tuna is rich and buttery. Even their onigiri is outstanding – fresh, perfectly seasoned, and clearly made with care. Highly recommend for any Japanese food lover!

The quality of the sashimi, sushi, and hot food is high. However, the opening hours need some adjustment. The closing time should be shown on Google or posted on the door 15 minutes earlier than the actual time—such as setting it at 6:45 PM. This way, people like me won’t walk in at 6:55 PM, only to be told by a staff member, with a straight face, that they’re closing. It made me feel like I did something wrong, even though I spent over £60 on sashimi in just three minutes.

So happy to have this place in my neighbourhood! Staff are always friendly and welcoming. There is a fishmonger next door to the grocery store that does customised sashimi platters for takeaway. Amazing quality and variety - 10/10 recommend !

I'm native Japanese frequently use this wonderful supermarket. Product ranges wide including daily necessities and price is kept reasonable considering the cost of transport from Japan. Product changes bring nice surprise each visit.

Fantastic Japanese grocery shop and fishmongers. Very affordable prices and exceptional quality, much much better than at most want-to-be Japanese (non-authentic) restaurants! Highly recommend for sashimi, fresh fish, nigiri sushi, roll sushi and onigiri 🍙

Natural Natural is one of my favourite shops in London, with an intense collection of japanese goods, and next door, sake, and sashimi grade fish. I've had huge fun getting to know my way around more and more adventurous Japanese ingredients. Well worth a visit! Photos are some of the dishes I made with ingredients from Natural Natural, details available on my Instagram- @casterazucar

Everything tastes amazing ！ so fresh and full of flavor!