Natural Natural Ealing

The food here is great and very affordable, with a really nice selection of Japanese products that are hard to find elsewhere. I enjoy shopping here and usually find what I need. That said, some staff seem quite down and overworked, and service feels slower than ever compared to before. Especially on the weekends . It’s understandable, but it does affect the overall experience a bit. Still a good supermarket for quality and price .I just hope the staff get more support.

This place is truly one of the hidden gems in London, high quality food at very fair prices, which I would even call outstanding value for money. I often come here to buy groceries, but this was the first time I brought a friend to dine in. The staff kindly recommended different types of sake and even offered us tastings before we chose the one that suited us best. It made the experience feel personal and welcoming. London’s autumn may feel chilly with falling leaves, but with a few cups of sake and such wonderful food, it’s easy to feel a quiet sense of happiness

Fantastic Japanese grocery shop and fishmongers. Very affordable prices and exceptional quality, much much better than at most want-to-be Japanese (non-authentic) restaurants! Highly recommend for sashimi, fresh fish, nigiri sushi, roll sushi and onigiri 🍙

Great spot for all things Japanese. From ready made bento boxes to drinks, vegetables, matcha powder, kewpie mayo to desserts. You name it, you can find them all here. Friendly staff too

Good quality products, good fish, stocks up on Japanese snacks and drinks so satisfactory for snacks. Only problem is smells heavily of fish but I mean, they sell fish, what can you expect?

This shop is my favourite shop and i always buy rice balls. Today i got some rice balls but little bit disappointed as rice was slightly harder than as usual and i think when they made it , pressed too hard to make the shape . I hope it will improve the quality again, when i visit there next time.

Natural Natural is one of my favourite shops in London, with an intense collection of japanese goods, and next door, sake, and sashimi grade fish. I've had huge fun getting to know my way around more and more adventurous Japanese ingredients. Well worth a visit! Photos are some of the dishes I made with ingredients from Natural Natural, details available on my Instagram- @casterazucar

So happy to have this place in my neighbourhood! Staff are always friendly and welcoming. There is a fishmonger next door to the grocery store that does customised sashimi platters for takeaway. Amazing quality and variety - 10/10 recommend !