Natural Natural Ealing

This place is truly one of the hidden gems in London, high quality food at very fair prices, which I would even call outstanding value for money. I often come here to buy groceries, but this was the first time I brought a friend to dine in. The staff kindly recommended different types of sake and even offered us tastings before we chose the one that suited us best. It made the experience feel personal and welcoming. London’s autumn may feel chilly with falling leaves, but with a few cups of sake and such wonderful food, it’s easy to feel a quiet sense of happiness

Great spot for all things Japanese. From ready made bento boxes to drinks, vegetables, matcha powder, kewpie mayo to desserts. You name it, you can find them all here. Friendly staff too

The moment you take a bite of sashimi , it feels like you’ve been transported straight to Japan. Sashimi is incredibly fresh – the salmon is super tasty and the tuna is rich and buttery. Even their onigiri is outstanding – fresh, perfectly seasoned, and clearly made with care. Highly recommend for any Japanese food lover!

Fantastic Japanese grocery shop and fishmongers. Very affordable prices and exceptional quality, much much better than at most want-to-be Japanese (non-authentic) restaurants! Highly recommend for sashimi, fresh fish, nigiri sushi, roll sushi and onigiri 🍙

Natural Natural is one of my favourite shops in London, with an intense collection of japanese goods, and next door, sake, and sashimi grade fish. I've had huge fun getting to know my way around more and more adventurous Japanese ingredients. Well worth a visit! Photos are some of the dishes I made with ingredients from Natural Natural, details available on my Instagram- @casterazucar

So happy to have this place in my neighbourhood! Staff are always friendly and welcoming. There is a fishmonger next door to the grocery store that does customised sashimi platters for takeaway. Amazing quality and variety - 10/10 recommend !

The quality of the sashimi, sushi, and hot food is high. However, the opening hours need some adjustment. The closing time should be shown on Google or posted on the door 15 minutes earlier than the actual time—such as setting it at 6:45 PM. This way, people like me won’t walk in at 6:55 PM, only to be told by a staff member, with a straight face, that they’re closing. It made me feel like I did something wrong, even though I spent over £60 on sashimi in just three minutes.

Excellent Japanese grocery store in London, which you can find really rare Japanese imported vegetables and fruits. The sushi is really fresh and value of money too!