The Neighborhood of the Arts, or NOTA, is Rochester’s cultural epicenter, home to dozens of galleries, studios, and performance spaces. Anchored by the Memorial Art Gallery and the Rochester Contemporary Art Center, NOTA is celebrated by The New York Times for its transformation from a former industrial area into a thriving arts district. Local businesses—from artisan chocolatiers to design-forward coffeehouses—reflect the area’s inventive spirit. Frequent public art installations and a calendar packed with creative events make NOTA a constantly evolving neighborhood that champions local talent and community engagement.