New Deal Fruit Inc

I've lived a couple of towns over my entire life and had never been here. I was in the area and a friend of mine said, get the Top Shelf Italian. I ordered over the phone, and when I walked in, WOW! So many people getting fresh subs. When they handed me mine I couldn't believe how heavy it was. Im not a big eater and I thought to myself, this will last me days. It was $22.99, but could easily be divided up for many meals. I got it home and actually laughed out loud when I opened it because it was enormous. I have to say it "is" the best Italian around. Such a great Boston vibe too. If you're looking for absolutely amazing subs, check it out. Try to keep in mind this place is iconic and very popular so you have to be patient when waiting for your food. Check out the attached pictures. That is a normal sized paper plate underneath the sub. LOL

New Deal Fruit – Italian Grinder Royalty If you’re looking for the best Italian grinder around, stop. You found it. New Deal Deli doesn’t just make sandwiches—they make statements. And that statement is MEAT. When you unwrap one of their grinders, you're not playing hide-and-seek with the fillings. The meat hits you like a freight train. We’re talking 70% of that sandwich is pure, glorious Italian cold cuts. No filler, no frills, no BS. Just a perfectly built beast of a sandwich that reminds you why you came in the first place. Forget those sad excuses you get from other spots—where it’s all bread, lettuce, and a single slice of meat trying to pass as a meal. That’s not a sandwich—that’s an insult. New Deal delivers the real deal. Hands down, these guys are the best in the area. No contest.

Amazing Italian sandwiches. Great customer service and great food. Highly recommend.

Visited 8/9/2025: Great little store with nice produce and vegetables. Parking a little tight, but no problem finding a spot. Food we bought was great.

Great sandwiches,super big and delicious. Drove 45 min to get one of the best Italian sandwiches I've ever had.

Best Italian grindah on the planet! Just don't order your Italian with mayo, you'll never hear the end of it..... ask me how I know. 🤣

It's a classic staple of Revere, MA and highly popular for its unique charms. The New Deal has been a favorite for those looking for lunch and tasting one of their pristine subs for many years. While the quality of food is excellent, other factors such as service and price may contribute to one's waning enthusiasm for the New Deal. The food is great as they do have the best subs around. The subs are quite large, however. They are by no means something one would eat for lunch. Also, for a sub shop, their catalog is quite pricey. An Italian sub is about $17 and most of their specialty subs are $20 or more so if you want to try something different, make sure to bring your wallet. My biggest criticism of the New Deal, though, is their service. For example, I'd walk in, there'd be two or maybe three people standing there and I would just wait to even be acknowledged. Recently I was there and after 10 minutes of just waiting to be served I left--I wasn't going to spend another 20 minutes or so to get an Italian sub.

The finest Italian deli tucked inside a produce store. The sandwiches are the best on the North Shore, and they also carry gourmet Italian groceries.