Next/Now
Marketing agency · West Town ·

Next/Now

Marketing agency · West Town ·

Immersive VR/AR brand experiences with projection mapping

Next/Now by null
Next/Now by Eater - Lists + Maps
Next/Now by Eater - Lists + Maps
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null
Next/Now by null

Information

1200 W Lake St #2, Chicago, IL 60607 Get directions

Information

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1200 W Lake St #2, Chicago, IL 60607 Get directions

+1 312 945 6222
nextnowagency.com
@nextnow
𝕏
@nextnowagency

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Last updated

Nov 30, 2025

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391,575 Postcards · 10,993 Cities

All of Chicago’s Past James Beard Award Winners | Eater Chicago

"Grant Achatz and Nick Kokonas’ highly anticipated follow-up to Alinea arrived in 2011 amid much buzz for several reasons. First is its unique concept: the entire restaurant changes its theme every “season,” offering a completely new menu and design three times a year. Secondly, diners have to prepay upfront for the cost of the meal by purchasing tickets on Kokonas’s reservation system, Tock. Despite the massive expectations, the restaurant managed to live up to the hype and was deemed the Best New Restaurant in 2012. Former executive chef Dave Beran followed that up with a Best Chef: Great Lakes win in 2014, and his successor, Jenner Tomaska (who opened his own restaurant, Esmé, last year with his wife Katrina Bravo, another Alinea Group veteran), was nominated for 2018’s Rising Star Chef award. Kokonas has since left Alinea." - Naomi Waxman

https://chicago.eater.com/maps/chicago-james-beard-award-winners
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Next/Now
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12 Chicago Restaurants Overlooked for Michelin Stars | Eater Chicago

"Next, the chameleon of a restaurant which reinvents itself every four months, has served meticulous tasting menus inspired by both times and places—like Ancient Rome and South America. A member of The Alinea Group, executive chef Jenner Tomaska heads up the ambitious fine dining haunt’s creative vision, currently offering a retrospective menu dedicated to sister restaurant, Alinea. Click here to read the past Michelin director’s explanation why Next is still starless." - Kat Odell

https://chicago.eater.com/maps/chicago-restaurants-michelin-overlooks-no-stars
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Next/Now

Caitlin G.

Google
I worked with Next/Now on a proposal for a marketing event and was completely blown away. First of all, the people we worked with were top-notch. Mark, Kristen and Randy were professional, creative and delightful. Second, their technology is simply amazing. The ideas they had for our event used the most innovative technology I've ever seen and their quoted price was surprisingly reasonable. I highly recommend checking out what these guys have to offer,

George B.

Google
Next/Now is a great bunch of people living right on the edge of amazing interactive experiences all the time- VR, AR, or wherever else you need them to take you. Chicago Creative Coalition enjoyed an exceptional event they hosted for us there on Augmented Reality and its many commercial and creative applications in engaging the people we serve. Can't recommend them enough!

Dave P.

Google
Charlie and the people at Next/Now are really great! They were very accommodating at our Event. The space is very nice and have the coolest job designing AR/VR experiences.

Macee Jo M.

Google
Lovely brilliant people at NEXT/NOW. Truly innovators in their ever-changing field!

Kristen Y.

Google
Next/Now is Chicago's hidden gem. I couldn't believe my good fortune when I found them. Well versed in creating just about every interactive experience you can think of, they bring to life virtual reality, augmented reality, gesture control, projection mapping and interactive videos walls to life. In a world that constantly seeks to avoid advertising and many branded messages, Next/Now consistently produces brand experiences that people actually flock to. This is what drew me to them after 10 years of traditional advertising. Their nimble, strategic teams produce quality content and share-worthy moments. If you'd like to stop living in the 80s and move into the future of brand and content creation, call on Next/Now.

Elina

Google
Next/Now is really a really innovative agency that collaborates with major brands to create stunning visual experiences! I had the pleasure of hosting a virtual reality event at their new location and was really impressed with their current projects.

Daniele B.

Google
I simply cannot say enough good things about the team at NEXT/NOW. Kristen, Mark, and Randy are incredibly thorough, innovative and responsive, as well as adaptive to individual needs. To boot, they are charming and delightful to deal with, both personally and professionally. Once you work with them, you'll be looking forward to the NEXT time and hoping it's NOW.

Patrick O.

Google
The folks at Next/Now are pros at what they do, and were super gracious hosts to our Augmented Reality Chicago Meetup. Everyone I have met there is passionate about their work, knowlegeable, and super friendly.