Nico's Fish Market
Seafood restaurant · San Diego ·

Nico's Fish Market

Seafood restaurant · San Diego ·

Freshly caught local fish in tacos, burritos, bowls & plates

Nico's Fish Market by null
Nico's Fish Market by Eater - Lists + Maps
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null
Nico's Fish Market by null

Information

745 Emerald St, San Diego, CA 92109 Get directions

$10–20

Order delivery
Restroom
Popular for lunch
Popular for dinner
Trendy
Good for solo dining

Information

Static Map

745 Emerald St, San Diego, CA 92109 Get directions

+1 858 352 6432
nicosfishmarket.com
@nicosfishmarket

$10–20

Features

•Restroom
•Popular for lunch
•Popular for dinner
•Trendy
•Good for solo dining
•Comfort food
•Credit card accepted
•Debit card accepted

Last updated

Nov 20, 2025

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@eater
391,575 Postcards · 10,993 Cities

Best Seafood in San Diego | Eater San Diego

"Just steps away from the beach, Nico’s Fish Market is a casual restaurant serving fish caught by its owner, Nicholas “Nico” Gibbons, or other local fishers. After spending two years doing pop-ups around North County, Nico’s landed a storefront in Pacific Beach in November 2022. Be sure to try the ahi poke with Lily sauce, a citrus-based aioli named after Nico’s sister. Alongside tacos and burritos, the restaurant is known for its “rice paddy,” a bed of crisped rice in a version of the poke bowl called La Chinesca. Make sure to also try the Thai green coconut curry bowl, and check out the daily specials, which often feature the popular grilled calamari steak." - Helen I. Hwang

https://sandiego.eater.com/maps/best-seafood-restaurants-san-diego
Eater - Lists + Maps
Nico's Fish Market
@eater
391,575 Postcards · 10,993 Cities

Nico’s Fish Market and Restaurant Opens in Pacific Beach | Eater San Diego

"A new restaurant and seafood market operated and stocked by local fishermen has docked just steps from the sand in Pacific Beach. It is the permanent location of a roving outfit that’s been popping up around town since 2022, including regular weekend residencies at Oceanside’s South O Brewing and the Shanty in Cardiff. The Emerald Street space is the fruition of a dream founder Nico Gibbons has held since he was a teenager: at 18 he started as a bus boy at El Pescador Fish Market, worked there while attending UCLA and eventually became a fishmonger. Through family connections he spent several months living in Mexico City, training in the kitchen with chef Federico Rigoletti (Contramar) while spending nights cutting fish in the city’s main seafood market, and after returning to San Diego learned the wholesale side of the business at Hawaiian Fresh Seafood, where he graded tuna for the poke experts. Photos of the local fishermen who fuel the market, including Gibbons himself, are displayed next to the retail seafood counter, where sashimi plates and containers of poke sit on ice beside filets of fresh fish ranging from bluefin tuna to local halibut and swordfish. Gibbons, who lives in Pacific Beach, worked with the owner of a neighborhood taco shop he used to frequent to take over its lease with help from Dino De Salvio of Next Wave Commercial. The menu includes poke bowls plus tacos, burritos, sandwiches and plates featuring the day’s fresh catch, always cut to order; Gibbons told Eater they’ll also be running specials featuring seasonal local seafood and are working to secure a beer and wine license." - Candice Woo

https://sandiego.eater.com/2024/11/18/24299633/nicos-fish-market-restaurant-seafood-retail-shop-new-opening-pacific-beach-san-diego
Nico’s Fish Market

Kellen B.

Google
Seriously memorable experience. Great personable service, beautiful presentation, and truly delicious fresh fish. The poke bowl had some am I g sauces and sesame seeds, also had a few slices of fresh ginger which paired so well with the dish. The salmon burrito was freshly made and warm. The inside was very nice and clean. The menu was simple to understand. The concept of having fresh fish on display in the front as you order, getting to point and pick out which fish you want is fantastic. Very excited to come back.

Jakub K.

Google
A constant line and the owner walking in fisherman’s boots are definitely a sign of this place being the right choice to eat some seafood and fish. I went for an ahi tuna salad and a swordfish sandwich with lemon-garlic sauce. Both were amazing. The tuna meat was so tender and delicious, but the swordfish sandwich stole the show as it was simply exceptional. They know how to grill fish (it was very juicy, which isn’t always the case as non-pros overcook it and it is too dry), together with some veggies, that homemade lemon-garlic sauce, and a toasted bread it was simply a heavenly taste. 😋 Their spicy sauce was also spot on + no need to buy drinks as there is free lemon water, which leaves more money to be spent on fish 🐠

Taylor

Google
Great place for some fresh fish foodies. Between the freshly caught salmon sandwich and the calamari steak strips, I was one happy camper. Their chips and guacamole were so good too! The ceveiche was equally fresh, zesty, and deliciously paired with the guacamole and chips. Another must try in the area.

Daniel

Google
a word of caution for the hungry: be prepared to wait. Our journey from the front door to finally getting our food took nearly an hour, and we saw the same story unfolding around us. Many people arrived with bright smiles that slowly faded into "hanger," a common side effect of the long wait. We also had to clean our own table because the staff behind the counter have to prepare the dish and also doing the orders. Staff are tired and unfriendly. But here's the good news: the food itself lives up to the hype. The poke bowls were fresh, flavorful, and wonderfully tasty. The quality of the fish and the vibrant mix of ingredients made the entire meal a genuinely delicious experience.

Sean J.

Google
Fresh choice seafood in a variety of plate types. El Chinesca and calamari steak were prepared perfectly each with a symphony of flavors. Well designed space always has a line out the door for good reason. Premium price, super premium product

Jena W.

Google
This place exceeds expectations. First off, the location is pristine and zero fishy smell. Everything there is spotless. The fish is gorgeous in the case for the fresh catch. We had the Ono blackened on a sandwich and it changed my life, incredible flavor, so perfectly cooked, and the most memorable fish sandwich I’ve ever had. I like to think I’m an adventurous eater. The fish was so fresh, I think you could probably feed it to your mom that doesn’t eat fish — that good. And the bread is so fluffy with a perfect golden brown toasted end, delicious. The burrito with the breaded snapper was magical, don’t even waste your time going anywhere else. Finally, the gentleman that helped us was so chill and helpful. You can tell everyone that works there takes pride in their work. 10/10 would go here again, may even plan a trip back with this place specifically in mind!

Victoria K.

Google
The food was absolutely delicious! Everything looked amazing, from the catch of the day to the Ahi Tuna Poke bowls. The kind young lady Annika working the front was so friendly and helpful when it came to picking what to get as again, everything looked amazing. She knew her stuff and honestly made the experience even better!

Eugene R. E.

Google
Excellent excellent, fresh fish, reasonable prices, friendly service, VERY popular. Order at the counter, hustle and get your table, inside or outside. Most people seemed to take out their order. Check the display case! That is actually what you get. The fish are prepared in an almost artful way, very individual, not just slapped down on a piece of psoer plate... tho crowded when we went, there was no rush

Brock ..

Yelp
Best poke in San Diego! Also the nicos burrito was delicious with crispy fish, fresh ingredients and toasted tortilla.

Noah H.

Yelp
Food was great and service was too. I got the fresh catch burrito with halibut. Very cute spot
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Joe E.

Yelp
Not many places better than Nico's Fish Market. We have been going to most of their pop-ups when they started doing them last year on the weekends and so stoked they opened up a shop here in PB. The food is incredible. Everything is very fresh and you honestly can't go wrong with anything you order. I always get the plates. The Nico's plate is breaded snapper and it always delivers. The other fresh catch plates are great too. The burritos are awesome and the poke is very very good. Service is always great. Everyone is very friendly and helpful with everything. Will be back weekly!
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Sebastian P.

Yelp
Must try spot if you're in the area! Great food at this little spot just a few steps away from Pacific Beach. The staff member was very helpful and knew all of the fish options available. The tacos (Nico's) were full of flavor and textures, fish tacos that aren't deep fried fish can have a mush texture sometimes but this place knows what they're doing. Layers of ingredients, melted crispy cheese between a blue corn tortillas is a great foundation for a fresh fish with a panko crust, topped with pickled onions for a nice acidity punch, topped with avocado and a creamy sauce to smooth things over. Truly a great bite and this became my favorite fish taco I've ever had.
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Emmett T.

Yelp
No longer a pop-up business, Nico's Fish Market has opened a brick-and-mortar location in PB replacing a longtime taqueria just several hundred feet from the waterfront. The suite had inside seating for about 20 diners along with front patio tables that could hold another dozen customers. Fresh catches of the day were on display in a glass case at the service counter. The menu board was divided into three sections... starters on the left; two bowls and a burrito in the middle; and tacos, sandwiches, plates, and salads on the right. What I appreciated was photos on the left wall of the fishermen on staff with a description of their background and types of seafood that they catch on their boats. It added a personal touch and allowed customers to learn about the experiences of the anglers. The place was pretty busy when I arrived on a weekend afternoon. After placing an order for a Bigeye Tuna plate, I took a numbered buzzer and waited for my food. A takeout container with black beans, white rice, pico de gallo, pickled onion, radish, avocado, Lily sauce, and eight slices of grilled tuna was handed to me after 15 minutes or so. The fish was succulent and fresh. The sauce was a homemade aioli. If I had to nitpick, then I wish more beans and rice were provided as the base for the $20+ plate. The ingredients did make for a hearty mid-day meal that I rated with four stars.
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Danielle M.

Yelp
Nico's (known for their pop ups) has a brand new brick and mortar location. They did a nice job remodeling the spot. Everything on the menu sounds delicious as well. I tried the Nico burrito, very tasty with the sauce they give. The poke is also very good. I'll be back to try other items!

Grace H.

Yelp
A happy accident! We were gonna go to Oscar's across the street and saw they were closed, so we went here, and holy shit it was so bomb! We tried the poke which was great but the Nico's burrito is the reaaaaal deal. 10/10 would definitely come again. And we met the owner Nico who was super nice and attentive, great service! Definitely check this spot out, honestly one of the best burritos I've had in SD since moving!
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Brady M.

Yelp
Went here for a quick dinner since we showed up late to the BBQ and all my friends ate all the food. It was a blessing in disguise because my oh my was the food here delish. Look at how pumped my gf was
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Holly A.

Yelp
This place was great! I got a swordfish sandwich to go, and it came out pretty quickly. It was very tasty, without being overly complex or fancy or anything, which lets you really taste the fish. Maybe just a little heavy on the sauce, but otherwise a solid sandwich.

Andi Z.

Yelp
These folks clearly take pride in what they do. All the food was great; they know how to cook fish perfectly. We got a catch of the day plate with dorado, catch of the day burrito with corvina, and ceviche. Just about everything is made in-house down to the tortilla chips and hot sauce on the table. Biggest surprise was the "lily sauce" - creamy, tangy, bright, great to drizzle between bites of burrito. Friendly service, lots of helpful suggestions about what fish to get with what dish. Hope to be back soon.
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Erika R.

Yelp
Best poke in San Diego! The poke bowl was well seasoned with a lot of flavor. The Tuna they pick at this restaurant is perfection, shiny, deep red, all the way to the texture. I had to ask the owner how do they find the fish to be so delicious. So they basically go out and find their own fish so they don't buy it of a vendor, or another source and from years of experience he can tell which fish is the best/most flavorful. I really appreciated how they selects the best fish out there they clearly care about the quality of their product. Their customer service was great everyone was very polite. The place is very clean, modern and great prices . I'm excited to go back .

Emily K.

Yelp
Wow! Didn't expect to like it but ended up loving it on our weekend trip to San Diego so we got it twice! Originally got it after the acai to be able to sit at the tables with our toddler. Their Nico's fish taco was so flavorful, with a blue corn tortilla, it was delicious! It was better than Oscar's! Definitely coming back

Tor Z.

Yelp
Best poke on the mainland ??? I think so !! Very happy this place opened. A new staple in PB !! Fish is fresh, rice is perfect, and all the accouchements are lovely. Also the chili crisp ??? Unreal. Eat here !!
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Sally T.

Yelp
I've been here 4 times since they opened about 10 days ago so I figured it was about time I wrote a review. I patiently waited for this place to open for months and it was absolutely worth the wait. I believe the owner is a born and raised San Diegan and he is normally at the front working. The food can take up to 15 minutes so call ahead if you're in a rush otherwise just chill with some poke and chips while you wait on your food. I'm obsessed with the fish/poke burritos. It's all such fresh seafood and the store itself is very clean with a nice aesthetic.

Dave F.

Yelp
Wow. Found this gem on Yelp and glad I did. Super fresh fish. We had three different dishes and all were fantastic. Recommend the La Chinesca and Nico's Tacos. You're welcome.

Jamie O.

Yelp
Love Nico's! Best poke I've ever had. Can't wait for them to start doing popups again in Oceanside. For now, we'll have to stop in anytime we are down south.

Brett B.

Yelp
High quality food. Worth the drive from north county San Diego. Very fresh flavor and doesn't leave you feeling weighed down after. I've tried the Nico burrito, poke, oysters, and half lobster. All were beyond expectations.

Sophia H.

Yelp
Amazing fish plate and poke! The fish was so fresh and it was the perfect light lunch. Can't wait to go back!!!
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Ashley S.

Yelp
Nico's is my new favorite taco spot! The food is SO good and fresh. Honestly you can't go wrong with anything you order, but my absolute favorite was the Nico Tacos. Each taco order comes with 2 tacos and they're a good size. The employees were extremely friendly, and the ambience is relaxed beach vibes and very clean. I can't wait to go back!

C G.

Yelp
I've stoped in a couple of times. The fish in the case looks amazing! I had the 8 oz poke, also amazing!!!! The owner is a local fisherman and knows fresh fish. When InPacific Beach it's a must go for the seafood lover.
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Melissa B.

Yelp
Really amazing poke pop up at surf lounge and getting a new shop in pb. It took a while to get our food but it was worth the wait! I got the La chinesca, which had crispy rice topped with seaweed salad, ahi tuna poke, and some amazing sauces. The carrot papaya hot sauce is probably my favorite part - it's a very flavorful hot sauce and I'll be going back to buy some for sure.

Kateryna K.

Yelp
Best seafood in SD! Anything you get here is fresh and done even better than you would make it at home!

Glenn M.

Yelp
Went to Nico's for the first time after being recommended on a flight home from Dallas by a young man sitting in my row. Wowza...delicious food, very friendly service, and extremely clean.

Rodrigo F.

Yelp
Really fresh fish and decent quantity. La chinesca flavor is bomb. Need to come back to try the burritos
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Hannah S.

Yelp
favorite fish pop up finally has a brick and mortar spot! so fresh and delicious, great size burritos and fresh fish for a reasonable price the people are so friendly and helpful! 10/10
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Marc K.

Yelp
Top notch fresh fish! Only problem is they don't have an official brick n mortar store front. They partner with local businesses to set up a pop-up restaurant. They are local fisherman that are looking to share their recent catch. Whether it be the poke, plate or burrito, everything is amazing. We had a party of 12 and everyone enjoyed their meal. I guess there is something to be said about a good chef and fresh fish! I am told you can see where they will be on their Instagram account. https://instagram.com/nicosfishmarket?igshid=OGQ5ZDc2ODk2ZA==
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Han L.

Yelp
I went to their location at the shanty. I came too late so a lot of the stuff was sold out, but I enjoyed the nico burrito and nico taco. I would come back, but for now, I really like the people running this and their concept.

Judy H.

Yelp
Delicious fresh ingredients. Great customer service. Lily's sauce is supreme. Great location. Put your order and go take a peak at the Pacific

Anne P.

Yelp
We had fish taco with grilled mahi mahi and red snapper burrito and both were excellent. Then bought some opah and sea bass to cook at home and both were terrific. Not a lot of choice in the market but it was on a Monday, late in the day. Prices for fresh fish were very reasonable.
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Robyn H.

Yelp
We absolutely love Nico! The fish is beyond imaginable!!! Tonight we had a grouper and my mouth is still savoring the flavor! Nico is beyond fabulous!!! His service is incredible! The ambience is literally supporting a small business owner! Please stop by and pick up a FRESH piece of fish YOU will not be disappointed!
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Wen Q.

Yelp
Food is okay. Enjoyed the tacos with the daily catch options but the nico's burrito was underwhelming and the poke was not fresh or tasty. Pricey for what it is.
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Geoff L.

Yelp
What a great experience here! We stopped in for some sea bass to take home and cook but sampled a Nico's fish taco while we were there and it was delicious! PERFECTLY breaded and cooked. This is a weekly pop-up that happens on Fridays so we won't be able to take home fish from here every night, but we'll be sure to make fish Fridays a thing from here on out. Pro-tip, if you're not going directly home after getting fresh fish to go, bring a cooler or a bag of ice so you can keep your fish as fresh as possible.

Arjun P.

Yelp
Best casual seafood in San Diego. Staff is always friendly and the food is always top tier. My favorite is the sea bass! Get it if it's on special. But everything on the menu is great.
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Gena L.

Yelp
Way to go Nico! The first time I found this little pop up I wasn't super hungry but had to try the fresh faire. They had their catch of the day tacos but I wanted to try the Nico taco. I mean it's apparently good enough to use their namesake. I took one bite and thought this has to be one of the best fish tacos around. Sometimes I jump the gun and write a glowing review instantly only to be disappointed on my next visit so this time I decided to wait. Well tonight we showed up around happy hour to have a couple tacos as an early evening appetizer a few months after our first visit. We tried the Nico's taco to verify consistency and also tried the fresh catch mahi mahi taco. Both were delicious but I would have to give the edge to the Nico's taco. The breading is just the right amount of everything. We did have to wait a little longer this time, I'm assuming because word is getting out about how good and fun this little pop up is, but were content sitting outside on the patio enjoying the evening and the food was worth the wait.

Michael P.

Yelp
Nico's has the absolute best fish burrito I've ever had. The flavors are out of this world, and the fish is always so fresh and perfectly cooked. If you're a fan of fish burritos, you definitely need to try Nico's. Trust me, you won't be disappointed
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Pierre B.

Yelp
Delicious and fresh. Nico nailed it. You can't go wrong with any item on the menu. Highly recommend this place
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Lani D.

Yelp
So happy we stumbled upon this GEM. Never had a poke burrito and let me tell you I was missing out! Beer and catch of the day taco was outstanding. They even have a cute outside dining area to enjoy your dinner!
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P L.

Yelp
The Fish burrito was barely ok, not much fish inside. The ahi tuna bowl had too much creamy sauce w rice that are all clumped together. The ahi is not the freshest. We should get a re-do.

Kelly M.

Yelp
The poke was so fresh! Amazing food! We had the poke and the oysters on the half shell. Super good!!!

Andrea S.

Yelp
So good! Such a great combinations of spices , seasonings, perfection. The fish was fresh. Recommend the ahi bowl

Jessica R.

Yelp
This pop up in Carlsbad Village has the best fish in town! Is family owned and they are super friendly! I loved the poke bowl and I haven't tried the burritos but they looked so good, I will try them next time! Highly recommended!