Ross J.
Yelp
I've thought long and hard about who I should write my first ever yelp review for, and after visiting Noise three times in the past two months (I may have a problem), it became a no brainer.
I've lived in SF for just over two years, and a top priority for me when I move to a new city is to find a great record store. There's a handful of great record stores in SF, but none of them had me dying to go back. Either it was a lack of selection, a lack of character, a lack of a welcoming feeling, or flat out the prices were higher than I thought they should be.
If I'm Goldilocks, then Noise is the baby bear, because they're juuuuuuust right. It's never crowded, has a great and eclectic selection of classic rock, jazz, soul, and reggae (emphasis on the classic rock & jazz), and the prices are fair. You can find The Marshall Tucker Band for $7, and find a original Stones Sticky Fingers (working zipper and all) for $35. I found Noise via yelp, because for someone who doesn't live in the outer Richmond, I likely never would have found out about this place, and I'm so glad I did.
The level of organization that Sara and co. put into the store is second to none. Looking for Bob Segar - Night Moves (because you should be)?...Sara knows if she has it and exactly where it is. Pro tip - follow them on Instagram because Sara posts their new arrivals and will hold something for you if you ask her in the comments.
I could ramble all day about how great Noise is, but instead, do yourself a favor, trek it to the outer Richmond, maybe grab a burrito at Chino's across the street, and spend a few hours listening to what Sara is spinning and pick up some black vinyl gold!