Avi M.
Google
I’m writing this as a long-term customer, not a first-timer. I’ve been a Northern Smokes customer since you first opened, and I’ve supported this place from the very beginning. That’s exactly why this review is so disappointing to write.
Today, I ordered the Korean short ribs, and honestly, it was absolutely disgusting. There was barely any marinade, and it wasn’t even cooked properly. Korean short ribs are supposed to be flavourful, tender, and well-marinated and, this was none of that. It tasted rushed, careless, and completely off from what this place used to deliver.
What’s more concerning is that this isn’t a one-off experience. Over the last 6–7 visits, the quality has been consistently going downhill. Portions feel weaker, flavours are off, and yet the prices keep going up. It feels like corners are being cut while customers are being charged more.
Northern Smokes is the only halal smoked meat spot in northeast Scarborough, and it honestly feels like they’re taking advantage of that position, charging whatever they want because there’s no real competition.
That’s not how you treat loyal customers.
Something has clearly changed. I don’t know if it’s new management, untrained staff, or a shift in how the food is prepared, but this is not the Northern Smokes that built its reputation. The quality, care, and consistency that made this place special seem to be slipping fast.
As someone who has supported this brand since the early days, I’m truly disappointed. This isn’t what customers expect from Northern Smokes, and if things don’t improve soon, I can’t see long-time customers continuing to come back.
I really hope management takes this feedback seriously and fixes whatever is broken — because this place used to be great, and right now, it’s heading in the wrong direction.
(Pictures taken after I took it out of the box)
Update: Apologies, I removed the smoked part. Imstead of focusing on why a long term customer didn't like the ribs, you figure it's best to read my Google reviews and point fingers and, tell me to go to other restaurants. No problem. Other customers will soon follow suit, rest assured.