Not Not Tacos - Little Italy

"The Sam the Cooking Guy-branded eatery, along with several other vendors at the Little Italy Food Hall, are open for pickup service from 11:30am to 8pm daily as well as third-party delivery." - Candice Woo, Darlene Horn

"Sam Zien's first venture into restaurateurship, a stall in the Little Italy Food Hall in partnership with Grain & Grit Collective." - Candice Woo

"Not Not Tacos features a ‘genre-bending’ menu of tortillas bearing eclectic fillings ranging from curried egg salad to pastrami with cheese and coleslaw, chipotle apricot-glazed meatloaf, and Korean short ribs; there’s even a sweet vanilla-mango dessert taco." - Candice Woo

"The new Not Not Tacos by Sam the Cooking Guy, who plans to take on the first cooking demonstration in August, has a collection of tacos filled with meatloaf, pastrami, and smokey pork and mac. “The last thing San Diego needs is another Mexican taco shop, especially from a Canadian Jew like me,” TV personality Sam Zien says in a press statement. “We will serve tacos in the sense that the food will be served in a tortilla, but they’re certainly not the Mexican tacos you’re thinking of.” Instead, the 11 tacos feature ingredients ranging from curried egg salad to Korean short rib." - Susan Stapleton

"The two Asian eateries join four previously announced tenants that range from Milan-style pizzeria Ambrogio15 and additional locations for Roast Meat & Sandwich Shop and Wicked Maine Lobster to Not Not Tacos, a debut food concept from local chef and television personality Sam the Cooking Guy." - Candice Woo