Old Seng Choong (OSC) - Paragon

Don’t miss Old Seng Choong if you’re hunting for beautifully presented Singaporean treats! I tried their egg tarts recently and they were honestly really delicious — rich, smooth, and had that perfect buttery crust. You can tell they put a lot of care into both the flavor and packaging. That said, the prices are on the higher side, so it feels more like a special occasion buy or a thoughtful gift rather than an everyday snack. Overall, a classy spot for premium local goodies that’ll definitely impress! Would totally recommend for souvenirs or celebrations.

Haven’t heard of Old Seng Choong before. Chanced upon it while walking in the basement of Paragon. Decided to buy the Lao Po Bing 老婆饼, charcoal egg tart and creme brûlée tart because they look so appetising. The taste is as good as they look!! 😋😋😋

love the local twist! The Pandan and Chocolate Orange cookies are so good, especially the Truffle Char Siew and Crème Brûlée tart!

Came to get the pandan chiffon cake - presentable packaging that is good for gifting. The cake is soft, spongy and moist. The flavor seemed to have a hint of coconut in my opinion. Saw the Creme brûlée egg tart on display and had to try it 😆 the consistency was indeed creamy like a creme brûlée! The crust was buttery and delicious. Service was cold but swift.

Old Seng Choong is one of my favourite pastry shops. I love their savoury and sweet pastries so much, especially their Crème Brûlée Tart – it literally melts in your mouth.

Originally never thought would buy the tart. Tried the sampling. Wow, its very nice. The cream brulee tart. You won't regret. Its one of the top of my favourite list now. The crust was so layered crispy andvthe filling so pudding-soft. Sweetness just nice and no eggy taste. The staff was nice also. Initially I and my sister ordered 2 tarts each but he told us to buy one more as currently got promotion buy 5 get 1 free. Thus, we got 3 each. No regret. Think one person can easily eat 3 tarts. Do try. You won't regret. 😁 BTW, managed to take the picture with 1 tart left cos too good till forgot to take pic 1st.

First time I bought pastries from OSC. I was in Orchard Road, checking out the Xmas lights, and came by Paragon Shopping Centre. I was attracted by the store front, so I entered and took a look around. In the end, I bought the truffle mushroom quiche, pastries with green tea, egg and red bean paste. I am a lover for truffle, and the truffle mushroom quiche tasted great. Do try out our Singapore Heritage Brand and good to buy for your loved ones.

They offer a wide variety of unique tarts, pastries, and cookies with flavors you won't find elsewhere. Prices range from $3 to $5 per item, and they have a shelf life of 3 days at room temperature. Their Lao Po Bing and French Crème Brûlée Tart are must-tries! They also offer savory and sweet cookies, with flavors like Laksa and Earl Grey. Perfect for gifting!