Artemis K.
Yelp
Had high hopes for this place since they're supposedly opening a couple more in the Bay Area, but was super disappointed. The look of the store turned me off immediately. The Japanese grocery stores in the SF Bay Area wouldn't win any prizes for ambience, but this one was so sad and drab and rundown. We wanted to get a bite to eat before shopping, but the restaurant area looked deserted, w/ different menus pegged up all over the place, super confusing, as was the location of the tablet that you're supposed to order on (the "order here" sign is very small). Plus it was grimy and worn in the eating area.
Instead, we got sandos from the prepared food area. The tamago sando was gross, it didn't resemble any egg salad I've ever had before, from the US or Japan. I kept wondering if the owner was really Japanese, and even googled on my phone while eating the sando, and yes, he has a Japanese name, but how in the world could he ever allow tamago sando like this in his store??? The tuna salad sando was maybe 5% better, but heavy, thick, weird. So depressing. I kept imagining Japanese people here on business encountering a sandwich like this.
The bento and sushi was just okay; the bento looked less appetizing than some other markets in the area, ditto for the sushi.
The rest of the store had very standard stuff for Japanese markets in the area. The produce was just okay. Tokyo Fish Market has a much smaller, but much better produce section. The snacks and sweets aisles were more like a Ranch 99 than a store dedicated to Japanese items. You can find better at Nijiya, for example. Nijiya is better in every way, actually.
I hope this market has some fresh new plans & ideas (and prepared food!) for their new ones opening up, because this Fremont location is pretty dismal. People who've actually been to markets in Japan would not appreciate a store like this, and I can't imagine any Japanese people rating this store highly, only people who have limited experience with Japanese markets and food. Hate to sound like a food snob, but this place was so sad. My husband is Japanese and he was so depressed after driving 45 minutes to visit this store, and couldn't believe the owner is Japanese.