David H.
Yelp
Dear Pastaworks,
I live a block away from Providore and Pastaworks and frequently stop in. It's not cheap but consistently top quality ingredients and respect for the craft and food - or so I thought.
Tonight, my sons asked for fresh pasta with pesto so, naturally, I assumed we were in the right place. Pastaworks.
The three of us sat down after a long day excited to share a nice meal together... After the first bite, both of them (ages 14 & 16) asked, "what's wrong with this?! My mouth is SO oily, doesn't taste like real pesto... are we camping again?".
So, I tried it and wondered the same thing. It was the same or worse taste and mouth feel as the jar of cheap, mass-produced, factory "pesto" we'd once found at a combination gas station/store when we were camping.
I got up to read the Pastaworks label - which included the price:
$9 for 8oz.
Yes, the same $9 I'd decided to pay because it was a special dinner and it's the best quality, it's Pastaworks.
I assumed I'd find it was past it's sell-by date. Nope.
It turned out the Pesto tasted exactly like what it was made out of:
100% Soybean Oil.
$9.00
8 ounces
100% Soybean Oil
Honestly, Pastaworks - you know better than that.
So do your customers.
Even the terrible grocery store brands at Albertsons and Safeway use some amount of olive oil blended with the cheap oils like canola and soy.
If you don't have quality, what is it you have?
Your niche is not price so you've got to offer something of value.
Customers can see a pretty case full of mediocre quality food at every grocery store in town now - but their prices typically reflect the quality they're offering.
Penny wise, dollar foolish.