Patchouli Joe's Books & Indulgences

Patchouli Joe’s is a cute and spacious local Denton Bookshop with a relaxing and laid back atmosphere. In addition to their wide selection of genres and adorable children’s section, they have really cute merch and I walked away with a new coffee mug. The staff was kind and welcoming, and I really enjoyed my time visiting!

Exceptional service and collection. The store smells divine as soon as you walk in and it really sets the tone inviting book lovers to browse and shop and chat with the attentive staff. Booksellers are my people.

I love Patchouli's! My wife and I were visiting Denton for an evening and happened to walk by Patchouli's. I have a conditional where I must enter all bookstores I pass, so naturally we entered. What a welcoming and peaceful environment! Not only do they have a wide selection of books across a wide selection of genres, but the whole place is clean, organized, tidy, and thoughtfully laid out. We spent around 30 minutes roaming the shelves and point out different titles. We also love the kids area, which it's beautiful books and miniature reading chairs. Thanks for the great time!

Excellent selection of books in a wide range of genres, plus great gifts and handmade soaps! The children’s section is adorable and very thoughtfully set up to give little ones access to the books.

PROs: Small and cozy. The clerk was friendly and welcoming, he gave a little detail of the shop and how it came to be. Small designated gift shop of candles, sage, and other eclectic items. Drip coffee is available. Many genres to choose from and very organized. Clean restrooms. CONs: Parking. Hit or miss to find parking close to any establishments.

Patchouli Joes is not only the best bookstore in Denton, but a home away from home for me and many others. The folks at Patchouli Joes learn your name, your story, and your interests. There’s always a warm cup of coffee, and a friendly face to help you find just what you’re looking for. I have attended many events at PJ’s, from midnight releases and community fundraisers, to independent author festivals. The Patcholigans are constantly looking for ways to help others, give back to the Denton community, and create an inclusive environment. Now the folks at PJ’s feel like family 🫶🏻 Can’t wait to see the other amazing things they’ll do!

Perfect boutique book store filled with books and other products. The staff seemed very nice and attentive. Picked up a great book of poems by a local author too!

This is a cozy local bookstore with a good selection of books. They have coffee and comfy seats, so it’s a nice spot to relax.

Ever find a bookstore you feel like you could just move in and live there and live happily ever after? Or has a has a coziness to it that makes you feel right at home? Such is Patchouli Joe's Books & Indulgences. This is one of the most charming bookstores you will encounter. They have books for everyone, but I was taken back with the adorable children's sections I have seen in a bookstore. This Indie Bookstore really has a nice vibe to it. Part of that comes from the helpful people who work here, part of it from the other customers in the store. Altogether, everyone seemed to be relaxed and enjoying each other's company and the coffee/tea that they provide for their guests here. Pro Tips: 1) sign up for the rewards program 2) plan to spend a little time here because you will love it here 3) enjoy some of the delicious coffee!

This is a fantastic bookstore; it's very welcoming and has a wide variety of books. The two girls who work there are amazing--they always recommend great titles and are wonderful to talk to. They also do a lot for teachers, which is commendable. Thank you so much! If you're in Denton and looking for some good books, be sure to check them out.

Great spot for some books, coffee, and random other goods! Stopped by while perusing and they have a small but great selection of books in most major categories. The staff was super friendly and engaging. Highly recommend!

Best bookstore I've ever been in! Books so beautifully displayed I was so tempted to buy a handful of books! The owners are awesome and I'm just so happy that a local store is here in Denton!

I am a sucker for a bookstore; I will ALWAYS stop if I see one. If I'm running late to something, I'll see a bookstore and BOOM: running later. Out family took a little road trip to Denton for no reason other than to just get out of Dallas for a bit and had the very good luck finding a parking spot right outside of Patchouli Joe's. Did the Patchouli in the name scare me? Yes. Did it bring up visions in my Gen X brain of unshowered white dudes with locs playing hackie sack while debating whether to follow the Dead or Phish that summer, and would their parents fund it? Yes. Yes it did. But IT WAS NOT LIKE THAT AT ALL! The vibe was "upscale hippie", the scent was not at all overwhelming. It changed my mind about patchouli tbh. But I digress. This place is fabulous. Lots of great displays, great recommendations, great representation of non-white and queer authors on display mixed in - not in a "look we're checking boxes during a celebration month", more like "we all live together, therefore we'll all be shelved together". Lots of local authors, and lots of romance/fantasy. The best part of the whole place was chatting with the two women who were working there: Mariana and (I didn't get her name wtf?!?). They were so helpful when I told them I was in a reading rut; they asked about what I've read and loved and we went around and found some interesting options, ultimately landing on a local author (Kayla Olson). Walked out two books heavier and thrilled to have found a new book spot to visit!

It takes some serious confidence to open an independent bookstore just down the street from a multi-story used bookstore just down the street. However, after stepping inside Patchouli Joe's it will be quickly apparent that confidence is justified. Featuring a small but quality selection of books, along with a variety of other products, this bookstore is a delightful place to visit. It also smells nice, perhaps due to the patchouli! Prices are pretty standard for an independent bookstore, though they do offer a discount for teachers and others! Check it out!

The service here is amazing! Everyone is always so friendly and can help you in any way you need. I love coming here on my days off for a sticker, book, or soap, plus I can drink some free coffee while I browse. The children's section is amazing and they have a wide selection of products to choose from. They also have an amazing rewards program where after 6 purchases if you're signed up you get 10% back!!! The only independent bookstore in Denton who takes care of the customers like family.

I've absolutely love this bookstore! It has all of the right elements of a cozy bookstore! I happened upon this place while taking a stroll after leaving a nearby restaurant. I am glad I walked in. Both times I've been in I have been warmly greeted by the staff! On the second trip one of the members brewed a fresh pot of coffee for us to enjoy. Did I mention they have free coffee?? Of course a donation doesn't hurt, bc the coffee is delicious and is locally roasted and the staff grinds it right at the bookstore. There is a good stock of books and a very well appointed area for kids! We love supporting local businesses and this place has a special charm that is missing from a lot of corporation owned stores. We all enjoyed our visit and will return in the future.

I love Patchouli's! My wife and I were visiting Denton for an evening and happened to walk by Patchouli's. I have a conditional where I must enter all bookstores I pass, so naturally we entered. What a welcoming and peaceful environment! Not only do they have a wide selection of books across a wide selection of genres, but the whole place is clean, organized, tidy, and thoughtfully laid out. We spent around 30 minutes roaming the shelves and point out different titles. We also love the kids area, which it's beautiful books and miniature reading chairs. Thanks for the great time!

Best little bookshop I've found in a while! Wonderful selection, great employees, and a killer vibe!

Super cute inside. Wide selection of books. There are also fun knickknacks, posters, etc.

Super cute independent bookstore nestled downtown! I popped in to look at books while I was pregnant and found a pregnancy milestone journal to document the memories of carrying my little one, as well as, some children's books. They have a great selection of books on hand but if there is a particular book you have your eye on that isn't in the store they will order it for you!

Great vibe! Love the energy in the store. Great to have an indie new book bookstore. The location is really good. The customer service is top notch. I found the book selection options to be a little sparse but perhaps as they settle in it will expand. Great to have them in our community and I hope they thrive.

Small bookstore but containing an interesting selection of books. Fun gifts and stuff are throughout the store.

Stopped in for a visit yesterday. This is a sweet little shop that actually has tons of variety for everyone. I was pleasantly surprised. We will definitely shop there again.

This is one of my favorite places in Denton. I've been looking for an alternative to b&n for a long time to try and support local business instead and i finally found the perfect place. I love that you can search the website and even order a book if they don't have it. For such a small store they really have a great selection of books as well as many other little things in the store. I can't recommend it enough

Such a lovely place! The "bookslingers" are always so sweet and helpful. It smells pleasant in the store as well.

I found this store while exploring the square with my mother and two sons (7 and 10 years old). When we entered we were really excited about the natural soaps and incense that were close to the entrance. We spent about 10 minutes exploring this area of the store which was directly right of the checkout area where two of the store's employees were hanging out. I realized after some time there and more time walking around the store that we were never greeted by the employees nor were we asked if we needed any assistance. It was as if we weren't there. This was rather odd since aside from 1 other person, we were the only customers in the store. We continued to walk around and look at books and my sons even stopped to play a game of chess on the chess board they had set up in the store. The employees still made no contact with us whatsoever. Some time thereafter a woman (who happened to be white) walked in and was greeted by the employees. At that point I chose to leave. We weren't even told "thank you" as we left as is a common practice for other stores that I have shopped in. As a Black woman, the lack of attention was jarring and I was especially disappointed because I had planned to make a purchase but chose not to after the lack of customer service.