Daniel B.
Yelp
Popular Pearl's Tea of Suwanee (https://bit.ly/301xvrl) franchised their first location and it opened not too long ago, October 2020, where else but on Buford Highway in Doraville, the bubble tea mecca of metro Atlanta. You can find it in the same shopping center as Sushi Hayakawa, Karaoke Melody 1, Red and Green Brazilian Steakhouse, and E-Gyu Revolving Sushi BBQ.
Most of the nearby competition is located on Buford Highway ITP (inside the perimeter). This new Pearl's Tea location in Doraville is further north.
When it comes to tea shops on BuHi, a few things stand out to me about Pearl's Tea: (1) Decor. This brand has done an excellent job designing and decorating their spaces in a cute and tasteful, light blue-and-white color scheme. I think they have the edge in this department. If you care about ambiance and Instagram photos, Pearl's Tea is the place to be. (2) Creativity. Most tea shops these days have their own unique drinks and Pearl's Tea is no exception. They have imaginative drinks on the menu like Winter Blossom Milk Tea and Hibiscus & Cream. (3) Quality. The quality of bubble milk tea in Atlanta has stepped up in recent years. Pearl's Tea has entered the fray and can certainly hold its own. I've found the quality of their drinks, both at this location and the original in Suwanee, to be good and generally on par with the more recently-opened shops. Like the other places, the big question is can they maintain the quality?
Something I'm curious about is when this market is going to get saturated, if it hasn't already. With the closings of Tea House Formosa and Utepia Tea in 2020 and Boba Bee and ViVi Bubble Tea in 2018, it's evident only the strongest tea shops survive in this part of town. Other franchises, Gong Cha (August 2020) and Tan-Cha (September 2020), and local brand Cuckoo's Cafe (February 2021) opened Buford Highway, Doraville locations somewhat recently. The revolving door of tea shops continues to turn.
On that note, another thing to point out about Pearl's Tea is that I believe it's homegrown right here in Georgia. It's not a big chain from Asia. So, it's got some Asian American flair to it, like Unbelibubble in Duluth (and soon, northwest Atlanta). It's not cookie-cutter (at least, not yet).
On our first visit to this location, my wife and I tried a couple of their distinctive drinks, the White Peach Blossom Milk Tea (large, $4.70) with boba (+$0.50) and the Creme Brulee & Cream (large, $6.45) with boba and grass jelly (+$1.00). Pearl's Tea offers all drinks in two sizes, regular (16 oz) and large (22 oz), and I believe most can be prepared hot or cold. Our drinks were served in those thicker, higher-quality plastic cups with hard-to-open, snap-shut lids (not the film seal). Currently, unlike most tea shops in the Atlanta area, Pearl's Tea actually uses biodegradable/compostable boba straws and eating utensils which are better for the environment. Kudos to them for that.
We enjoyed the drinks. We got them at default sweetness and ice levels. With no modifications to the sugar level, we found them to be roughly equivalent to 30-50% sweetness of some of the other places. In other words, the sweetness was dialed back and more subdued here. Also, we found the tea flavor to be less concentrated than what my wife usually likes, but we were both fine with it. The White Peach Blossom Milk Tea was refreshing with fruity and floral undertones. I've had similar-tasting teas, but not one that tasted exactly like this. So, if you're looking for something new and different to try, it's worth a shot. While good, it's typically not what I (nor my wife) prefer in terms of tea flavor and creaminess.
As a fan of sweet and creamy drinks, the Creme Brulee & Cream was more up my alley. This drink tasted like creme brulee and it was neat and striking because it had a hard, caramelized, sugar top just like real creme brulee. In addition to a straw, the drink also came with a spoon which could be used to crack the top and eat the sugar top or used to mix the sugar top into the drink, making it sweeter and creamier. Alternatively, the sugar top could melt into the drink which is what I let it do -- I just drank everything through a straw. Overall, it had a good balance of creamy, milky, and caramelized flavors.
Like the drinks, the boba and grass jelly were tasty. They both had great, fresh consistency. However, to be nitpicky, the boba lacked flavor and sweetness. Maybe it's because we went earlier in the day and the boba hadn't had a chance to soak in the syrup long enough.
We also tried a dessert out of the display case. The options were Hazelnut Layer Cake, Tiramisu, Red Velvet Cake, Ricotta & Pistachio, Mixed Berry Pie, and Chocolate Temptation. I'm not sure if these were made in-house. We got a slice of the Ricotta & Pistachio and it was yummy. Creamy, light, and fluffy with subtle pistachio flavor; not too sweet.
Our barista Wonnie K was very sweet and friendly. A+ for her.