Pick & Cheese - Covent Garden
Restaurant · St Giles ·
British cheese served sushi-style on a conveyor belt
British cheese served sushi-style on a conveyor belt
"Billed as the city’s first cheese conveyor belt restaurant, this first U.S. location of the London spot is slated to open in early 2026, with a setup where customers choose primarily Northeast American cheeses paired with accompaniments—like Dazel Ash on a rosemary honey shortbread or a St. Ella goat cheese beside a square of Turkish Delight. Developed by Mathew Carver of the Cheese Bar, which began in 2014 with a cheese truck, it will be the fourth location after two in London and one in Berlin." - Nadia Chaudhury
"A cheese conveyor-belt concept that initially read like a social-media gimmick but has gained credibility through a program of belt takeovers featuring some of the country's most respected cheesemongers and affineurs, turning what might have been a fleeting viral stunt into a more legitimate, collaboration-driven offering." - George Reynolds
"A conveyor-belt cheese bar launched as the second site from the team behind a popular Camden outfit, built around a 100-foot belt that carts 25 numbered British cheeses (each paired with its own condiment) past diners so they can sample plates priced by color from about £2.95–£6.10. The concept emphasizes serving cheeses at room temperature (about 12–16°C) for optimal flavor; the menu is curated by Mathew Carver and head cheesemonger Sam Wilkes and includes standouts like a Cropwell Bishop Stilton with a chocolate-and-oat cookie and the Fellstone raw-milk Wensleydale with fig-and-cocoa spread. Service works like a sushi bar: diners grab passing plates, stack them for checkout, and are encouraged to try blues and washed-rind varieties at low cost; visits are currently limited to an hour, and the format is both social-media-friendly and practically suited to sampling cheese." - Lottie Gross
"A cheese-focused trader marketed around a novelty conveyor-belt format—billed as the world’s first cheese conveyor belt—that builds its identity on playful presentation and a cheese-centric offering within a larger market of street-food operators." - Adam Coghlan
"Billed as the world’s first cheese conveyor-belt restaurant in London, this concept rotates roughly 25 cheeses at any one time. Plates are colour-coded and priced by plate, with budget options like cheddar and stilton from about £2.95 and premium choices such as Lancashire around £5.25." - SilverKris
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