Its A Wonderful L.
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Ah, Pieter Cornelisz Hooftstraat—Amsterdam’s glittering runway of wealth, where luxury boutiques line up like peacocks preening for attention. Sadly, I forgot to dress the part of “successful jet-setter” and therefore didn’t dare waltz into the temples of high fashion for my holiday shopping haul. I didn’t want to be that tourist who lowers the property value simply by stepping inside.
The street itself? Surprisingly quiet. I was expecting something with a bit more pulse, perhaps a symphony of clinking glasses and credit cards swiping in unison. Instead, I got people delicately sipping wine at al fresco cafés, a few folks perfecting the art of pedestrian window shopping, and parking spaces brimming with cars that cost more than my apartment. The shops didn’t seem especially busy—either the rich have gone elsewhere to splurge, or they send their assistants instead.
Not many tourists, either. Which I suppose is the point. This isn’t your average Amsterdam street for stroopwafels and souvenir clogs. No, here the air itself smells like haute couture and exclusivity—just inhaling feels like a minor luxury purchase.
Would I recommend it? Absolutely, but only if your credit card limit is in the stratosphere—or if you, like me, enjoy the sport of people-watching while silently wondering how many zeros are sitting in everyone else’s bank account.