Joey P K.
Yelp
By surfers, of surfers, for hipsters.
Chris Gentile, formerly of Mollusk NYC fame, has opened a swank new shop around the corner in the footprint of an old motorcycle repair shop.
Being smack in the heart of Williamsburg, you get the feeling that the shop is curated more toward surf fashion than actual surfing. Pilgrim must walk a fine line between profitability and beach cred, so the stockroom lacks the kind of depth that would make it a mecca for the more hardcore Rockaway/Montauk types. But that's easily forgiven, somehow. As any conversation with the staff there will prove, there's no doubt this place is run by knowledgeable NY local surfers, who know the tools of their trade.
Still, I'd much rather check out the wetsuits and booties (even handplanes!!) at this "local" shop, than venture into Soho or Union Square to find quality gear. And really, anything that promotes surfing in NYC is a step in the right direction, in this reviewer's humble opinion.
Happy hurricane season, dudes.