Pilsner Urquell: The Original Beer Experience

We have done big experiences like Heineken and Guinness and this was at the top! Amazingly well done. The self-guided tour alone is quality, but we added to tapster experience and it was 100% worth it! If you love beer, you must add that and get the education (and extra beers!). Silvan (spelling?) was our instructor and he was fantastic?

Located in the heart of Prague, Pilsner Urquell: The Original Beer Experience is a premier destination that celebrates the world’s first golden lager. This immersive attraction takes visitors on a sensory journey through the history of Pilsner Urquell, the legendary brew that revolutionized the beer industry in 1842. You can explore the secrets of its unique brewing process, which relies on high-quality Czech ingredients and the traditional open-vat fermentation method. The highlight of the tour is undoubtedly the tasting session, where guests can savor the crisp, perfectly balanced bitterness of a fresh Pilsner poured by expert tapsters. The experience also emphasizes the art of the pour, showcasing distinct Czech styles like *Hladinka* and *Mlíko* that enhance the beer's rich foam and flavor. With its blend of high-tech storytelling and authentic tradition, the center offers a profound appreciation for the "golden standard" of lagers. It is a must-visit landmark for anyone looking to understand why Pilsner remains the foundation for 70% of all beers brewed today.

Although a bit shorter than I expected, it was really great - the presentation was really modern, interactive and intuitive (propably this is the reason that it seemed short 🫣). The audioguide is very modern as well and with good response in room changes (very minor glitches). The final bar / sitting area was spacious (beer hall style) and the food was really good as well. Totally worth the money and the time - we saved this for last after we checked out and seemed that we chose wisely, it was the perfect farewell activity from Prague.

LOVELY, GREAT STAFF, BUT NOTHING BEATS THE REAL EXPERIENCE IN THE PILSNER URQUELL BREWERY. Certainly a visually stimulating experience, you learn basic information about pilsner beer. Made in an interactive way. Do not think they could have done much better in this respect. I would just leave out the panels at the beginning about those gods of beer etc., not essential and seemed too detailed. Even some games towards the end and amazing friendly members of staff with great English, for example Angdad and Terry (not sure I remember the names correctly). It was also lovely to be able to drink beer during the tour. So it might suffice if you simply want some fun while drinking beer and have just a few hours left. However , if you want to get the real experience and feel history, nothing beats going to Pilsen to take a tour of the original Pilsner Urquel Brewery. Amazing to see the historical as well as modern buildings and drink beer from original oak barrels in their 19th century cellars. It's an easy 1hr 30 min journey from Prague and the brewery is an easy 10 min walk from the train station. Plus a unique US liberation museum there (Patton Memorial), the largest synagogue in the country, or an exceptional collection of decorative arts. Overall, pretty much what I expected from a "visual exhibition" like that, even though the original description makes it sound like it is larger. But going to the real brewery is a totally different level. If you are a real lover of beer or history and have half a day to go to Pilsen, better to do that.

Dec 2025 - right around the hotel was this restaurant. Finally something other that schnitzel. The foodcwas good. The beer was good. The atmosphere was comfortable. The service was quick bc we were with a tour group.

Such a fun experience. I’ve been to several brewery tours around Europe and this one was the most entertaining. This tour is included in the Prague City card program.

Brilliant attraction for beer lovers. Reasonable entry price an interactive tour in your own language, and tokens for 3 free pints of beer and a 10% discount code for the shop. Staff are very friendly. Wheelchair access

Truly enjoyed this experience. I recently experienced the Heineken experience in Amsterdam and the Pilsner experience clears it. Better beer and a fun and self-paced tour. I recommend making ticket reservations at the door, they offer discounts on the spot.

Not sure why there are high reviews for this on both Yelp and Google Reviews; I thought it was an incredibly middling and overpriced experience. For the cost of nearly $30 USD, you get an audio recording tour of a beer "museum" complete with some lame graphics and a tasting that consisted of beer with mainly foam, which they said enhanced the flavor but seemed like a way of cheating out on a full pour. It's not the brewery either, so don't expect to see anything related to the actual brewing process. If you want to try Pilsner Urquell, you can do so a lot cheaper at any bar nearby, which is what this basically was. 2 stars instead of 1 because the bathrooms were pristine and the space itself is really nice with plenty of seating and free WiFi.

We loved the Beer Experience! We booked this tour last minute for 11 am on a Saturday. It was raining so this was a perfect way to spend a couple of hours. We arrived early and walked around the gift shop a bit. They had an amazing amount of merchandise. Much of it very useful and some of it is also engravable and they have an engraver onsite. I bought a t-shirt. At 11 am, we started our tour. It starts on the second floor (level 1). There are stair and there are lifts. The experience is about a number of things: 1. Perusing their extensive merchandise in there gift shop 2. Learning about Pilsner Urquell, their history and the history of beer and beer making 3. Beer tasting 4. Hanging out on the third floor (level 2) for more beer, some food if you'd like (purchase) and games (foos ball) Back to item 2, they told their beer and beer making story, by using an audio track with your language on comfortable wireless headphones and by the use of visuals projected on the walls. As you walked through the halls, your headphones knew where you were and the audio guide was tailored to the presentation you were seeing on the walls. It was super well done. About half way through, there was a stop at a bar for your first of 3 included beer tastes. These were maybe .2L mugs. At the end of this part of the experience, you're given a 10% off coupon for the gift shop and 2 beer tokens, then you head up a level where you can use supplied tokens at the bar for what I feel were full .5L mugs of beer. There were foos ball tables, plenty of seating and large WCs. Front one of the beertenders, we ordered a Pretzel. We paid for it at the bar and 10 minutes later, a fresh, hot pretzel and mustard was delivered to where we were sitting. We toured a number of Beer Experiences around the world. This was a real good one.

Pilsner Urquell has a strong taste to it and they are proud of their "foam" which they claim adds more beer if you wait for it :) yep there are several versions you try on the tour so that was a plus. The history party was a little hokey but they wanted to connect the dots. The actual end result are the components to the recipe and they have this squared away. After the tour you have coupons for a few beers, can order more with some food. There is lots to see in Prague and if you enjoy beer this is worth the visit. Open daily from 10:00-20:30.

Audio tour with an interesting vibe. I wouldn't call it a brewery tour though. Mainly get the history and timeline of the making of Pilsner Urquell throughout the years with an audio-visual journey. You get 2 beers included at the end of the tour. It was not my favorite brewery experience but not the worst way to spend 2 hours in Prague. If you're only looking to try the beer, there's a lot of better options in Prague.

Part museum, part bar. Decided to go to Prague and was surprised that there was a beer museum / bar. This place had a convenient QR code system where you could book a time to take the tour. The tour itself is located on the second floor. When you arrive at the entrance, the greeter will ask you what language setting for the audio tour. It takes about 20-30 minutes to complete the tour and will end with a tasting of their beer as well as tokens for 2 1/2 pints of beer. Then you will end at their beer hall where you can purchase locale dishes and where you can use the beer tokens. The dishes are made to order and work will with the beer. There is also a gift shop with all the items that a beer lover could want. You could even have things engraved. This place is definitely worth visiting even if you are not a beer lover.

All of it... best beer tour I have ever been on for the best pilsner in the world. Run don't walk to this tour... you will not regret it.

While nothing close to the actual brewery, the bar here does a top job of delivering the freshest Pilsner as the brewer intended. The beer glasses are impeccably cleaned and rinsed to give you that remarkable lacing with each quaff. You can actually count how many drinks it took to finish your beer on the side of the glass. But the real treat is that fresh, hop aroma and crisp dry finish of a malt forward Pilsner beer.

This was a last minute decision to do and we are really happy we did! The tour was super interesting and told us a lot about the beer's history. We also did the Tapster Academy, which was awesome. We learned how to pour the beer there different ways. Our tapster guide was amazing and full of energy. The store also had a great selection!