Pioneertown General Store

Treat POC differently, better go the store next door. Much nicer . . . Edited as per July 26th, as a response to the owner: Hi Sarah, thank you so much for responding. I truly appreciate it. To be honest, I’ve never left a negative review like this before, but this experience really stayed with me. Just to clarify, I did double-check and it was definitely your store. What’s interesting is, I didn’t even plan to visit the other general store you mentioned in the review. We only ended up there after leaving yours. The woman at that store greeted us warmly, made a few jokes, asked what we were looking for, and created such a good vibe that we happily spent a couple hundred bucks there. At your store, though, it was a different story. When we walked in, it was empty except for an attendant folding clothes by the front. I made eye contact and smiled, but she didn’t acknowledge us at all. No greeting. No smile. We moved to the back to browse boots and hats. A bit later, we heard a friendly “Welcome in, let me know if you need anything,” but it wasn’t for us, it was for two white customers who came in after. When they left, she even thanked them. Then another group of white visitors came in and were also warmly greeted. Meanwhile, we were still browsing. We even planned to buy a hat and boots. We came back up to the front, I made eye contact again, and again, no reaction. No hello, no smile, nothing. At that point, we decided to leave and put the items back. Even as we walked out, she just stared at us without saying a word. Moral of the story, we weren’t treated harshly with any slur or overt racism. But we definitely felt the difference in how we were treated compared to the white customers who came in after us. As people of color, we know when we’re being treated differently, and in that moment, we knew. That’s what this was really about. I still stand by my review, but I hope this feedback helps. We just wanted to be treated like anyone else walking into a store. Wishing you and your business the best moving forward. —Jasson

Nicely portrayed little western town. Great way to spend an afternoon looking around. Great options for eats too.

There are so many good things to say about this place. The owner, Sarah is an absolute gem of a human being and will make you feel like you’re the only one in her store when it’s packed on a busy weekend — and the vintage offerings are plentiful at really great prices. The vibe is incredible and every corner of the store feels like a scene out of an old western tale. Go visit Sarah at Pioneertown General — you won’t regret it! 🧡🤠🐴

Great place to pick up a cowboy hat, you will need it if you’ll be in the desert a few days 🤠

From a desert local: I always love a visit to this shop. Sarah has curated the space and merchandise so well to suit the Pioneertown scene and it's ever evolving. From major wardrobe items to pocket-sized treasures for yourself or friends (with many items made locally!) this shop is just so enjoyable to cruise through. Give yourself some time to take it all in. And for goodness sake wear a mask to help protect this small community - the healthcare services are minimal at best.

This cool shop is located in the heart of Pioneertown on Main Street. Love everything she carries here, from unique vintage pieces to desert gems. So many great denim & leather pieces! Great place to truly experience the old western charm of the desert. 💛🌵

A must stop visit in Pioneertown! Very cool vintage items and unique new desert themed items. Stopped by with the family and purchased a scorpion necklace for my son. My family loved our Pioneertown visit. The town has very cool shops with friendly owners and the General Store is no exception. After your done shopping there stop by Pappy and Harriets for a beer and bbq... you won't be disappointed.

I had so much fun shopping at the Pioneertoewn General Store. They have many one-of-a-kind and locally made items. The staff are really helpful — I found some spectacular boots and a blanket I love. They let me take my time trying on different boots until I found the perfect ones. No sales pressure at all. It's nice to go into a store that feels local, where you know everything was picked by someone who really cared. If you go to Pioneertown, you have to stop in and look around! I highly recommend this place and cannot wait to go back :)

I love this store. It's cute, chic, and really sticks to the old western theme of the town. The staff behind the counter was sweet, and I noticed a lot of great items for sale. I loved all of the stores open in Pioneertown, and I noticed that everyone was welcoming and kind. It sort of reminded me of Williamsburg in Virginia but no one was in character which I honestly appreciated more. I thought that Williamsburg was a bit much in that way. I loved how authentic the town store looked even though the products weren't necessarily authentic to the time. I would have loved to see more antique items besides the clothing they had available for sale. I would love to come here again and take some friends or come with my family again. This place is pretty cool.

This shop has a quaint selection of vintage denim, jackets and vests. Located in historic pioneer town, the general store is a great place to pick up Joshua Tree souvenirs!

What a great little addition to this historic town. The staff inside is super friendly and they love visitors. They have gifts in all sizes and I bought a couple of things to help support them and the town. Stop by on you're visit to pionertown and grab yourself something! I bought some stickers, magnets and post cards since im a geek for your regular touristy items.

I love this store. I've shopped in person and ordered items to be shipped. Carefully curated awesome vintage items as well as unique new items from denim and boots to jewelry and knives.

Sarah is an amazing collector. Both The Pioneertown General Store and her other location, Nitty Gritty are full of amazing vintage clothes and really amazing hidden treasures! The store is very very Covid compliant, which made me feel very safe.