Chain pizzeria where chefs in striped t-shirts toss handmade pizzas in a relaxed space.
"For a slice of history, head to this handsome Victorian former dairy in Bloomsbury, where Peter Boizot opened his second restaurant in 1967. It may not have the blue plaque of his 1965 Wardour Street debut but, as keen students of the ailing chain will know, it was the first to feature the now distinctive Pizza Express “look” by Italian designer Enzo Apicella. Note the chequerwork marble floor, stained glass and exterior brick cartouches. Order classically here: Fiorentina, Veneziana, La Reine." - Hilary Armstrong