Pizza Hut Express
Pizza restaurant · El Dorado Hills ·
Pizza, wings, pasta, and nostalgic retro branding
Pizza, wings, pasta, and nostalgic retro branding
"The brand reinstated its classic logo from the late 1960s–1990s to replace a more recent tilted-roof mark with yellow and green accents, anchoring a retro campaign that leans into warm, homey visuals. Advertisements have leaned into nostalgia — for example, featuring a comedian dining in a wood-paneled room beneath faux-Tiffany lamps while playing Pac-Man — to evoke comfort, homemade quality, and memories from childhood. The move is part of a broader strategy to court millennials and Gen X by signaling rootedness and simpler times, while also sidestepping some of the predictable criticism that accompanies modern logo changes." - Jaya Saxena
"A large national pizza chain is experimenting with nonfungible tokens (NFTs), moving into digital collectibles as a novel brand-extension or marketing initiative beyond its physical restaurants." - Amanda Kludt
"This pizza restaurant chain was one of the places that historically offered the Viennetta layered ice cream cake on its menu, but there is no indication that it will be involved in the current relaunch." - Jaya Saxena
