Deliveroo Opens First Restaurant, Pizza Paradiso in Swiss Cottage | Eater London
"I note that Deliveroo has opened its own neighbourhood pizzeria in Swiss Cottage called Pizza Paradiso, which it owns and runs—saying the move is to better understand restaurants' pain points—even though Deliveroo has onboarded the restaurant to its own platform and is charging it commission. Locally, business writer Nick Levine compared its price and quality to Franco Manca, and the venue aims to get £6–10 pizzas out within ten minutes of ordering. The branding leans into a late-capitalist, pseudo‑indie chic with black branding, industrial fittings, Tolix chairs and pin‑board menus, and a slogan at the base of the menu reads: "Welcome to Paradiso city where the grass is green and pizza is pretty." - Adam Coghlan
What a great local pizza, the staff were very friendly and the food was awesome!
Jessica T.
Google
This place is absolutely amazing! A hidden gem…3 of us attended this evening for a casual dinner and ordered a pizza each and a dessert. The food was fresh and delicious, the service was impeccable and the whole atmosphere felt very warm and authentic. The pizzas were adaptable which was great and I loved the addition of cheap dips and optional oils were great. I really enjoyed this and such an affordable place. The tiramisu for dessert was sensational! Would definitely come again!!
Poom S.
Google
I thoroughly enjoyed Napoli style pizza from here very much. The crust was soft and chewy and the base was thin. My Norma pizza was £10.
Soft drink was on the pricier side of £3.75.
If you live in the area, you can get a stamp card for a free pizza as a regular customer.
I definitely would come here again if Im in Finchley and want a good and inexpensive pizza.
Mrs H
Google
We stumbled upon this lovely little pizzeria while on the search for something to eat before a show.
To our surprise they had everything for everyone!! My husband is coeliac and vegan. He was served the most delicious pizza . Nothing was too much or too complicated.
We highly recommend pizza-paradiso not only because the delicious pizza , the service is first class! Kind, professional and friendly.
We’ll recommend :-)
Joe Q.
Google
Great pizza, staff was very nice, clean seating area… great salads and good prices. Recxomend!
ruth W.
Google
So glad we stopped here, excellent food, fast service. Best walnut, goats cheese, honey salad I've had in a long time, delicious
David D.
Google
The pizzas are reasonably good but half the time I order from one of the delivery services they end up taking ages to make it and make drivers wait around. Won’t likely order again, but it’s okay if you go into the restaurant I guess.
Marina S.
Google
It's a simple place with nice staff, but the pizza is the best in North London. Thin, perfect crust, moderate amount of oil and fresh toppings. Gained my loyalty from the first bite.