Piano S.
Google
I am going to be very clear that my problem is with the price, which I think it's out of the ordinary. Way too expensive. The flavor is awesome.
Pollo Regio at this location started when I was going to that high school near them, around 2003.
As a consumer, many things are hidden from me. So, maybe, I am unable to understand and would probably understand the price if I knew all the information.
The chicken tenderness, its flavor and the green sauce is what made this restaurant stand out, despite being in a dangerous location and only being a carry out place. Nevertheless, it was the place to go for a long time. I believe the price was fair at this point.
The price of a whole chicken was $10.00 back in 2003, and it was given with the onion and two sauces. At some point, if I recall correctly, rice and beans were added to the whole thing; I don't remember the date.
Naturally, the price started to go up. In 2008, it was still very affordable, despite the recession. Other things were added to their menu, like the meat by the pound, baked potatoes, etc., by 2012. Good things. From 2012-2020, the price started to go up from $15.00 to $20.00. Then after the pandemic, it's been $30.00.
The flavor is good, but when you have chicken from Sams or Fiesta at $5.00 or $8-10.00, the same portions compared to Pollo Regio, respectively, then I have to go with something cheaper. The flavor is not as good though.
I haven't eaten at Pollo Regio for about 1.5-2 years, and I don't plan to go back. I do have the desire to eat there, but I think it's way overpriced. The same applies to the other establishment Pollo Rico. The only thing is that Pollo Rico's flavor and sauce is not as good as Pollo Regio, although, it's been progressing. I haven't there in 3-4 years.
You can try to play around with the menu, and present it in many different ways. But remember your old ways. If you're overcharging your customer, just for the sake of it, at some point your customer won't come back. Look at how many establishments, greater than you, have disappeared. They also had good food.
Again, this is just from the consumer's perspective. A regular consumer, not rich, not poor, just someone who likes to administrate his finances appropriately.