Prada Marfa

A neat art installation to check out. Great photo opp. Unfortunately, shortly after they first opened twenty years ago, someone broke in and stole the displays so they had to redo it displaying only one shoe, of each pair and unfinished handbags, missing the bottoms. That way hopefully deterring any future theft. There are security cameras but you never know. Despite, the building is in good shape. There is also a fence around 3 sides which is adorned with various "love" locks.

This was a fun little stop for a photo-op. We didn't know about the fence behind the art display, where people can place locks on the fence. We spent more time looking at that and seeing all the different locks (some engraved) than we did anything else. We may return again with a lock next year.

This location is a treasure to discover while on your journey. Bring a lock to leave on the gate, symbolizing your connection to this spot. It’s a unique opportunity to leave a piece of yourself behind for others to cherish. The store is crafted with perfection, offering amazing items that inspire awe. It's an ideal destination for capturing stunning photos, especially for fashion lovers. The atmosphere is vibrant, and the desert scenery is truly captivating. While driving, take a moment to pause and appreciate the beauty that surrounds us.

This is a neat art installation in the middle of nowhere so it stands out. Apparently Beyoncé had a photo op here is what I was told by another visitor. You can’t go in but there were many visitor taking pictures and there’s a large pull off across the road to park. Also bring a lock to write your message and lock on the surrounding fence.

Always a cool spot to check out. My dog is so cute, thinking she could go inside 😂

Customer service was great. I was able to grab this nice polo that is exclusive to the location. Clean bathroom as well, definitely worth the trip.

Prada Marfa is the perfect example of a true juxtaposition—high fashion dropped in the middle of the desert. It’s strange, iconic, and absolutely worth seeing if you’re in the area. One of those spots that makes you stop, stare, and think a little.

Such a fun spot to take photos. It has been here since 2005 but is still in great shape. We were passing by near sunset. Make a quick stop and be sure to take a lot of pictures. There was a vacuum laying on the floor in the “store.” That made me laugh. I guess someone got distracted in the middle of some clean up. Check it out and all of the fun art in Marfa. If you love this trying look for the Starbucks Art a bit further South near Big Bend. Super cool and much lesser known. I have pictures on my profile if you want to find it.

A unique stop along the drive to and from Marfa..:. Who could imagine??? A fundraiser 20 years ago by the local art community. It still stands today in perfect shape. Stop and make a personal photo shoot!! The surrounding fence has been made into a lock fence.

Prada Marfa is one of those stops that's way more impactful in person than it looks online. You're driving through miles of quiet West Texas emptiness and then boom this pristine "luxury storefront" just sits there like a mirage. It's witty, a little haunting, and honestly kind of poetic: high-fashion consumer culture dropped into the middle of nowhere. It's a quick visit (there's not much to do beyond take it in and take photos), but it's absolutely worth it if you're anywhere near Marfa. The best part is how the landscape becomes part of the art wide sky, long light, silence, and that perfectly framed window display. Come around golden hour if you can. Tips: there's no shade and it gets windy; be careful crossing/parking by the highway; and if you're expecting a museum experience, reset your expectations it's more of a "pause and think" moment than an attraction. Weird, iconic, and memorable.

Super kitchy roadside attraction in the middle of nowhere. Loved the fence of locks in the back of the building. We didn't have a lock, but used an extra carabiner from our hiking bags to add a keychain trinket that we weren't too sad to see go. It was great to see that an old bldg could be repurposed into a reason to visit this area of the state.

This is such a random and weird art exhibit but I love it! There really is just a Prada building displaying the 2005 Prada collection on the side of the road just outside of the main town area in Valentine, TX. We came on a Friday in early evening a few other cars were also pulled off the road and taking pics in front of it. I would say if you're in the area you should pay it a visit to get pics or to put a love lock on the surrounding gate if you want, but otherwise it is pretty out of the way (like 35ish mins west of Marfa, TX) so don't stress too much if you can't make a visit! There's a little descriptive sign out front, seems it was commissioned by some artists in Berlin, Germany who have ties to the area.

Prada Marfa? Try "Prada Valentine." It's Prada basically in the middle of nowhere, yet, a half hour drive away from its namesake - the town of Marfa, TX. Then again, you don't want to refer to it as "Valentine" because that little town is rundown and neglected. While I am quite disappointed in this installment, hipsters will LOVE this spot. Prada in a high fashion area is cool. But Prada in the middle of the Chihuahuan Desert quickly loses its value as the plaque reminds us, "the sculpture is more of a time capsule and will never function as a place of commerce, since the door cannot be opened." More on the loss of value in a moment... Still, the "sculpture" with supposed real Prada shoes and handbags attracts folks. Including me. I've only started to appreciate "permanent land art" such as this one in recent years. Back to the reason of my disappointment, though... See, while Prada Marfa artists Elmgreen and Dragset investigated "often-overlooked social, cultural, and political structures," I too analyzed the art in its current state through equivalent lens... The graffiti ALL over the damn back side on 2.16.2025 was not cool. There has been historic vandalism here actually. Why ruin someone else's artwork? Trash everywhere. Rude people on the highway. Rude people getting in the reflection of your shot or right in front of your shot. All in the name of "freedom" and social media, right? The locks on the fence behind it were actually the coolest thing to me.

Yep, Hipster America and we did it. Long road trip from Tucson to Bastrop and we had a overnight in Van Horn. So here we go south on the 90 and we see this nugget along the way, a couple pictures then back on the road. The real find was continuing on past Marfa and taking the 90 thru Alpine, Marathon and to the 395 back north to I-10. What a beautiful strech of open road in Texas.

The best thing about Prada Marfa is that it exists. In the middle of Far West Texas. I've stopped by a few times by car and driven by once on Amtrak. It's always a delight to see.

Lovely spot! Definitely a great location for some amazing pictures. Located along US Route 90 in Jeff Davis.

Located on Route 90, about 30 miles outside of Marfa in the town of Valentine, this is a gem in the middle of the desert. Created by Elmgreen and Dragset in 2005, it is an art installation made of biodegradable materials and it is supposed to deteriorate over time. The shoes and purses inside are Prada, but the doors don't open. I love it. I love an art installation and travelled all the way from NYC to see this and all that Marfa has to offer; which is not a lot, but if you love art, it is enough. We will definitely be back! There is a fence surrounding the sides and back of the "store" and people leave their "love locks" there. Bring yours!

Though a bit eclectic, the Prada Maria site is uniquely situated pretty much in the middle of the rural Texas Southwest. As a static work of art, it is both engaging and a fun little roadside stop for a quick perusal through the shop windows at the Prada merchandise and a couple of quick pics/selfies and we were on our way! Cute, Interesting roadside attraction.

We've all seen the photos in magazines. I always thought I'd like to check the " Prada Shop" Marfa. First it's not in Marfa. Thirty miles west in the almost abandoned town of Valentine. It's an art work. Displayed inside the inaccessible " shop" is the Genuine collection installed in 2005. Described as "pop architectural land art "by artists Elmgreen and Dragset,it was inaugurated in 2005. Originally intended to not be repaired and naturally degrade,those plans were shelved after vandals broke in,stole the displays and trashed the place opening night . Maybe not a destination in and of itself,I was thrilled to see and experience this over the top creation. Constructed of adobe brick,plaster,glass, aluminum and carpet. For more reading about this interesting project,Prada Marfa Wikipedia is good.

Cool to get some great pictures. Driving from El Paso to Marfa and saw people parked on the side of the road. Had to slow down and jump out and get a few shots of this famous site. Now I can say I was at Prada Marfa, art at it true form. Park on the side not across cuz of reflecting. Take some shots, edit if need and move on so that others can enjoy. Xoxo

On our way to Big Bend NP, we stopped here for a healthy dose of camp and disillusionment. For a place that was featured in a later season of The Simpsons (Homer takes a leak behind it) it was oddly expected out here... a bizarre art project in the middle of nowhere, featuring Prada shoes and bags... never mind it's a good 20-30 minutes from Marfa, an artsy city down the road a spell. We snapped a few photos, spun some Poke stops, and stretched out legs. No dumber or smarter than any other photos we took on our cross country road trip, but would have been bummed if we passed it without stopping.

I came, I saw, I left. Prada Marfa is one of those sights like the Cadillac Ranch in Amarillo...you just gotta see it. Been on my list for years, but like the Ranch, that I FINALLY went to a year ago, I was just never in the area. I decided to do a little road trip recently, and figured it was now or never. I drove down from Pecos, which was fine because I wanted to check out the mountain areas on the way south. However, nothing in the town of Marfa really interested me, and I realized pretty quick that Prada Marfa is a lot closer to Valentine than Marfa. However, if you come up from Marfa, you can also see the road side exhibit for the movie Giant. Sadly, the only thing left from the movie is the windmill from the Little Reata location. Still pretty neat stuff for this old fart that's seen the movie way too many times. Anyway...it was mid afternoon weekday when I got to Prada Marfa. Not a lot of people, five or so, so not to hard getting pictures of the building alone. I got a couple of personal pics taken and took a few pics for others, just ask, everyone is happy to oblige. Later on when I had returned this way on my way to Van Horn, there were probably ten or more, so I think you can pretty much count on someone always being here, I would bet. It was a really unique thing. My advice however, is if you just want to see the exhibit, then go to Van Horn and head south. I think that's a lot quicker than the way I went.

I planned a trip to Big Bend and this was on the way. It was a quick stop on the side of the road. It's a random/ cool art installation. The Simpsons featured it in one of their episodes.

I mean, what's not to like? High Fashion in a remote area of Texas. Amazing! Take a ride to Valentine, TX and take witness to this piece of art. Just remember, it's not a working boutique, it's only there for the outside view.

Not much to say except it's an art exhibit in the middle of nowhere and I love it. Bring a lock to add to the fence around it! Take a mirror selfie. Pose for the camera! It's on a very quiet highway so you can take your time and use as much space as you need to. Go and enjoy!

A little piece of Americana right in the middle of Valentine, Texas. I've had several friends go to this installation over the years and wanted to see it for myself. So cool seeing all of the shoes and purses on display. I wasn't aware of the locks until I came on here to check out reviews. Glad I read them before visiting. We left our lock on the fence and checked out a bunch of cool locks that others have also left behind. Another great tip, definitely park off to the sides if you can. We didn't encounter much traffic. Maybe about 3-4 cars in total that were there while we were there.

Interesting art exhibit located just outside Valentine, TX. We stopped by because it was on our way from El Paso to Alpine. This exhibit has been here since October 2005 and is presented by Ballroom Marfa. It's basically a small scale mock up of a Prada storefront featuring real Prada items inside. Unless you get lucky and come at an off time, there will likely be a lot of tourists trying to take pictures. Be prepared to wait in a small line as people obnoxiously take a million photos with several different poses. That was our only gripe about coming here.

Cool photo op! It's a little out of the way outside of Marfa and near Valentine, TX. There weren't many people around last Tuesday, so there was no wait to take photos. There's a placard that describes the history of the art, how the Prada merchandise was donated (it's not an actual store that you can go in unfortunately), and the lock work on the fence. It was my friend's idea to go and was worth it, after having seen all the iconic photos taken here (train tracks and dust devils included). Next stop, Tiny Target! 2021 #19

Hey, long shot but thought I would try. I left a purple disposable camera here on 7/15 at around noon. If anyone has it i would be more than happy to pay for shipping as the film inside was very special to me. Thanks joshuajensen001@gmail.com

Pretty neat little art installation on Highway 90 (AKA Texas' Route 66) between Marfa and Van Horn. Definitely worth the pulling over as it's probably a once in a lifetime stop. Pro tip. Bring yourself a padlock to add to the fence or some stickers to the signs across the highway. Fair warning. There are cameras. So be nice and don't be that person that makes us not have nice things. They are all left shoes and the handbags have no bottoms. Definitely a novelty, but the smile it out on my wife's face was worth it. Rock solid 5 stars.

This famous art installation is pretty out of the way but luckily, Marfa is a cool town that deserves a visit. TIP 1: I will echo other comments on here, try to come super early, if possible. I wasn't expecting to encounter so many other visitors. Everyone takes a million photos from various angles so it's a bit frustrating to wait. Also, the windows reflect everything so even if you sneak a photo, there's a chance that you'll have a reflection of a person. If you really want photos without any outside intrusions, come early. TIP 2: Finally, don't park across the road. Your car will reflect in the glass and potentially affect everyone's photos. I had to wait for people to leave to get photos without their car in the background. Park to the side, there's plenty of open space.

Love this art piece literally in the middle of nowhere Texas. I have been wanting to come here for years, but the opportunity never presented itself until now. Though it looks deceivingly like an actual Prada storefront, when you walk up there is no door handle. You can see straight in, to displays of purses and individual shoes. You can also spot a webcam in the back, which makes me curious to know if there may be a website associated with the artwork somewhere out there. This sculpture was constructed in 2005 and designed to be "pop architectural land art." It is also made of materials that are expected to degrade over time and literally dissolve into the landscape. Really cool little stop if you're driving through West Texas!

Prada in the middle of nowhere, literally. We were on a road trip through Texas and came across this stand alone Prada store in Marfa. This is not an actual store,but there is authentic Prada merchandise inside and was built as a permanent art installation in 2005. Fun stop to stretch and take a photo. Enjoy!

I mean, if you are in the area....go! It's basically an opportunity for a pic and you get to see a cool art installation.

It's alright. We saw it on our way to Marfa. It's located in the town before, Valentine on Highway 90. It's best to go early in the morning to take photos. If you go in the afternoon, there will probably be more people attempting to strike a pose. It's an art installation, not an actual Prada store. However, there are actual Prada shoes and bags in there. I started hearing more about the luxurious Italian brand, Prada, in the late 90's, early 2000's. The brand was mentioned in some "Sex and the City" episodes. I had Carrie fever back then! I guess I still do. I don't mind catching an occasional rerun. It's on HBO Max btw. Prada was one of Carrie's favorite shoe brands. This art installation has been there since 2005 and it's even been vandalized a couple of times. It was also featured on a Simpsons episode in 2019. My bf took a pic of me the second time we drove by. Honestly I wouldn't go out of my way for it. I wanted to stop just because it was on our way to Marfa. I hear some people drive in from other states and even other countries just to pose in front of a camera there. Supposedly it's considered to be a minimalist exhibit? It's also supposed to criticize consumerism and gentrification...something along those lines. This is all according to Wikipedia. However...Art will always be subjective.

Super cool art installation on the way to El Paso (from Alpine), located in the middle of almost completely abandoned town of Valentine, TX. It is impossible not to see it, any houses visible are falling apart, so the Prada sign absolutely demands your attention. Wouldn't go out of my way for this, but if passing by, stop and take a look.

Went here twice, only because it's on the way to Marfa, so regardless if you care to or not, you will be stopping by if you're headed that way. There can be really long lines for people taking photo ops, including obnoxious Instagram moms who need 50 fake poses with their unwilling kids. People drag professional photo equipment out there, so if you want a quick photo, run up and take one, otherwise you'll have to wait for people to finish their over the top shoots.

When does this place open? I stood around waiting and waiting and waiting for the doors to open, but all that showed up were tourists who took selfies in front of this place. It's a shoe and handbag store that looks like it belongs on Rodeo Drive in Beverly Hills, but instead it's on a two land dusty highway in the middle of nowhere. The prices aren't displayed clearly on the shoes or handbags, but if you have to ask, you can't afford it. Be sure to check out the fence covered in locks behind the store. Smile, you're on camera! Parking is easy. This is the only thing around for miles and miles, so if you can't find parking, I suggest you keep driving.

I've visited Prada Marfa several times since 2010 and the experience is always slightly different. Now you have women showing up dressed like its a photo shoot, but probably just for Insta. The shoes also change over time, so the handbags probably do too. Disappointed that there are always signs of vandalism, such as cracked windows. Bring a lock to leave on the fence surrounding the installation. Many people are polite and wait in their car until the the first visitors are done with photos so then they can have their turn. Park across from the installation if possible so you don't have a vehicle ruining your shot but be careful with any traffic. There is no reason for this to receive less than 5 stars - it is free! Try visiting both day and night for a different experience. It is lighted at night and you will catch a gorgeous sunset if you get here at the right time. Kudos if you knew about Prada Marfa before Beyonce visited in 2013!

Artsy fartsy at it's finest. Blinked and we missed it. Looked it up on Trip Advisor and realized we had driven past so made a u-turn and went about 12 miles back. Glad we did. It's a quirky, cute little mystery to behold. Like a strange mirage, you wonder if it's really there, and most importantly: WHY? No matter, I enjoyed the voyeurism and the irony that a high end designer, big city "store" sits in close proximity to a desolate, mostly boarded up and run down town that looks like most residents would be lucky to afford indoor plumbing, much less a designer bag. The locks on the fence were just one more odd sight to ponder. Worth a look for sure!

This is the most bizarre and unique public art installation in the world. Winner! And best of all, I dragged my wife and sister-in-law all the way out here to see it. I like taking risks. A fake Prada storefront out on a deserted highway, in the middle of the desert, in the middle of freaking nowhere. It's not even in Marfa, which is a town with it's own stories. It's nowhere. I mean literally nowhere. Don't miss it if you are passing through!

I've wanted to come here for years and it doesn't disappoint. An art exhibit in the middle of nowhere to inspire you on your travels.

We made a pit stop on our way back home. You can't go to West Texas and not visit the Prada installation. I wail say it is a little further out than expected. At first I thought it was in Marfa but it's actually past it. Our hotel was located in Alpine, TX and it was still about 1.5 hours from Alpine. We were extremely lucky there was a crowd on a Sunday morning. Great weather to enjoy some good art.

This was a fun art installation located out in the middle of the desert of Marfa, Texas! A great opportunity to have some really neat pictures and enjoy the art that has been created right off of the highway across the road from a active set of train tracks and ample sunlight. Plan a road trip and head out there.

About 30 minutes outside of Marfa but well worth the drive. The scenery is beautiful. We went at 11 AM and there were no people there. Very easy to walk up and take a few pics and explore a bit.

Review #40 Just so you know.... Prada Marfa is NOT in Marfa. It is a good drive from Marfa in Valentine, Texas. The drive from Marfa super fun because you get to see one of those crazy HUGE border patrol blimps on the left as you drive out! Stop to take a photo! We did! Parada Marfa is the the middle of nowhere. And I mean no where! It will be on the left if you are driving from Marfa. It was much smaller than I expected. Luckily when we got there there were no other tourists so we got to take as many photos as we wanted without people in the way. Such a cute art instillation in such a strange location. Check out the web to get the background info on the artist and such. Tip - if you are one of those "lock and key/bridge" folks, there is a gate where people leave their locks, engraved and not engraved, it was cute to look at. Hey, we aren't in Paris... but it was still cute.

It's nice to see but I was very underwhelmed. Troves of on lookers would arrive and take their "candid" posed shots in front, seems like the spectacle of watching people thrive for that perfect Instagram shot has become the real art work here. Maybe that was the intention of artist. Go if you're close, but I wouldn't go out of my way for it

I never been here but i always seen pictures people post online and could not wait to go when I planned my trip out to Big Bend National Park. My plan was to leave BB and head to Marfa, eat lunch there and then head to the Prada store, take some pictures and then head to the Mcdonald observatory. It is very easy to get here from Marfa, the actual town the art installation is located is called Valentine, Tx. Either way, people love how unique and odd this art installation is located at. So from my reading, this was made possible by the town art scene and the fashion company Prada. When you drive on the road leading to it is hard not to see it from a distance since that is the only thing on the side of the road. It is the only building for miles. Everything you see in pictures is pretty much it, not much to it. There are no bathrooms either or a trashcan, at night the store does have lighting to make it possible to see inside. There are security cameras to keep everyone safe so there's that. All around the store there is a fence where people have posted stickers left momentoes and left their mark with a sharpie. It is cool to see how many things people have left behind as a way to say 'i was there', I was not aware of this and did not come prepared so i just place a sticker I got from BB and wrote my name with a sharpie lol. Overall I think I spend 30 or 40 minutes before I left, the whole time I was there maybe like 3 other cars with people stopped by. It is a pretty cool place to stop by and take some pictures and thats it. In my opinion this probably the top 3 attraction in Marfa (the observatory, the lights, and Prada store are top 3).

We were on our way to Big Bend and I've been wanting to go here for awhile now so we made a little detour. It's an art installation in the middle of nowhere. We didn't explore Marfa but I heard there's some cool cafes and thrift shops to check out.

Don't waste your gas driving to the area. There is a window that's broken & makes your pics look meh!

Of course this is a must as an Instagramable place to visit. Been a couple times while driving through west texas. Best to go when the sun is going down, then you get those beautiful yellow/orange skies.

Super neat experience--being able to see a lone "brand" building in the middle of nowhere :)

It's not really a store, but a great art concept...for those who are cosmetically inclined. I actually thought it was a real store. A cool experience for sure.

For some reason, there are two listings for Prada Marfa on Yelp. I first heard about Marfa on an episode of 60 minutes which initially sparked my interest in this quirky town. Prada Marfa was mentioned in the episode. It's an art exhibit that was developed by two European artists. The concept: a fake Prada store in the middle of the desert. It really is a work of art right off of the highway. The artists got Prada's blessing to use Prada's official logo and the exhibit has had a storied history. It has been vandalized as dummies have tried to break in and steal what they thought was real Prada merchandise. With all the drama inside, it's a cool juxtaposition and a great spot to take a picture. Make sure to go behind the exhibit to reach the fence. There, you will see a collection of locks placed on the fence by people who have visited Prada Marfa. This is reminiscent of the bridge in Paris that does the same thing. Leave a memento of your visit by inscribing your name on a lock. If you don't have one handy, someone even left a toothbrush lol. If you're a fan of fashion or art, make sure to stop by Prada Marfa if you're driving through the area!

Beautiful especially when the sun has set with purple/pink/orange sky. It was kind of crowded but I'm so glad I got to get some great photos. Some people need to learn to not hog up a beautiful space like this and let others also get the opportunity to enjoy it and get some photos too especially when it's getting dark with limited time.

This art installation has been on my radar for YEARS, so when I decided to take a road trip across west TX, it was on the top of the list of weird stuff to visit. Prada Marfa is situated along a long, open, empty highway about 40 miles outside of Marfa, TX. I found that the best time to go is sunset, as the sun sets to the right of the installation, making for a stellar photograph. Keep in mind that this is a popular "influencer" spot, so it is highly likely that you'll run into some folks dressed to the nines taking 10,000 photos to capture the moment (or the light) "just right." However, the experience is super cool in a "Hey, look at me. I'm super chill and road trip spontaneously" kind of way, and definitely worth a visit.

This is one of the coolest things I've ever seen. It really is in the middle of nowhere and I swear it isn't a mirage! It's just a Prada store in the middle of the desert. We had a photo shoot here and the pictures came out great. We did get there a little late because we were coming from El Paso and I didn't realize that you drive through a time zone to get there. The sun set 20 minutes too early but the views were stunning. The lights are always on though so it doesn't matter when you visit if you just want to see it but definitely be careful of wildlife in the dark. There are donkeys in the back but they are fenced. Also don't forget to bring a lock and sign it so you can add it to the chain-link fence. I wish I knew this because I didn't bring one. This was definitely worth the 2 Hour drive and I highly recommend visiting. We brought a Polaroid and a tripod, we also had our phones and a selfie stick. The Polaroid did not work too well when it started to get dark even though it had a flash made it worse. We definitely got some great shots and I'm very happy with how they turned out.