Prima at Paseo South Gulch Apartments

Everyone here is so friendly and professional. Specifically, Chris in the leasing office has taken care of me and been incredible, truly his kind demeanor was a huge reason to choose this building. And Keala at the front desk is fantastic, she truly is willing to go the extra mile for her residents. Gorgeous building, fantastic amenities, and lovely people.

Many places claim to be luxurious, yet they tend to overdue it. Prima has done a wonderful job of really adding luxury while keeping it classy. Great open floor plans and beautiful amenities! It is all in the small details. Thank you Jim Bob for all your assistance!

Toured today with Kelvin and had to give him and the building a 5-star review! Beautiful building with amazing views of the city and top notch apartments. Kelvin was very kind and attentive to what I was looking for. Another property nearby offered me an amazing deal so I ended up renting there however, Prima was a very close contender! Thank you for the tour Kelvin! 🙂

Absolutely love my experience with Prima. From the moment I toured with Chris to moving in 2 weeks later, it’s been easy and the workers are so helpful! Quite literally never lived in a place this put together before. They are always there to help and make some a welcoming environment! I’m so excited to be living here!

Be aware that the leasing office is asking for people to leave good reviews to balance negative ones out, and they don’t actually live here/have only toured here. They can’t fill the building, but this review is from someone who actually lives here! The building is gorgeous, and the views are amazing. It was written down on our move in sheet for our one bedroom, one bathroom 700sq ft unit that water + gas + electric would be around $50 but could fluctuate but not by much, Wi-Fi would be $75, and parking would be $150 = $300 each for the both of us. When we moved in our first electric bill was $13, then the next month it increased to $133, and then it increased to $166 this month. Not including gas or water. I reached out to the office as it didn’t make sense why we had such a high electric bill. We moved from a three bedroom, two bathroom unit, and our highest electric bill was $130. Basically they said we were lied to during move in, and that isn’t how electric is billed at Prima. The building is billed, then it is divided up among the residents, and how many individuals you have in your unit. It’s still insane that we used to live in 1,400sq ft ft and our highest electric bill was $130, but we only live in 700sq ft at Prima, and our electric bills are much higher. There is currently construction going on within the building down in the sandwich shop, and at the new health place. If the building gets the bill, then has to divide it, but can’t measure individuals electric usage… how are they accurately measuring the constructions electric charges and how do we know that they are accurate? Our heat hasn’t even worked since we’ve moved in so not even sure why our bills have been so high?! It’s funny though because the building has the most annoying “eco” washer + dryers, and air conditioning systems… yet the electric bills are pretty wild. The washers and dryers are sooo small too. It’s crazy! You can fit at most 3 pairs of jeans for one wash, and end up using dry cleaning service for most things. They take so long to wash, and dry, and are the worst washer/dryers I’ve ever had to use. The Internet they require you to get through the building is awfullll too. It’s always losing connection and disconnecting. We’re having to look into getting Starlink since we don’t have to do that through the apartment. The building safety continues to be a concern. The doors in the garage don’t lock. They claim it’s due to the building shifting, which I understand. We can tell the buildings shifting due to some cracks in ceiling corners, and nails that continue to push through the concrete ceiling as well so makes sense. Our shower floor has settled weird and squeaks, and sinks down when you step on different spot/makes cracking sounds when walking on it. Be aware if you tour, and move on the pool side as well. They are about to start construction on a residence or hotel and that side will apparently be really loud for an entire year… they will be blasting stuff, loud construction, and large building going up in your view… but they probably won’t disclose that. The other side is supposedly going to be more quiet… but we’ll see! Other than that majority of staff has been helpful, and we really do love our view and unit. The train is really loud too, but I love the train sounds, so I’m not bothered by it…. But if you are they probably will not disclose that either. It is quiet, nice amenities, and is in a great location. I truly do love living here. The restaurants below are sooo good as well. Everyone in the leasing office/maintenance is very kind and sympathetic, but the new Property Manager has been a bit disrespectful to say the least with his words, and dismissive nature. Definitely disappointed with the new management that has taken over. My emails were written out to Sarah, and he didn’t even take the time to switch out my name from the copy and paste messages I received. There is a reason they are offering months free, and the other incentives that they are. Be aware before you sign a lease and make sure to ask questions!!

Perfect home option if you are looking for something up-to-date and close to the city. The building and unit are beautiful and the staff is amazing. Shasta in the leasing office was so informative and helpful! She made the moving process so easy.

This property is absolutely breathtaking. There are countless amenities ensuring you’ll never run out of things to do here. The leasing staff was beyond amazing to work with, especially Shasta.

If you’re considering PRIMA Apartments in Nashville, do yourself a favor and look elsewhere. 1. Hidden Utility Billing – You’re Being Robbed PRIMA uses an allocation-based billing system for utilities, but they don’t disclose this upfront. You’re charged for electricity, gas, and water based on the total consumption of the building, not your personal usage. The worst part? They leave the lights on in ALL VACANT UNITS, and guess who pays for it? You do. I went from paying $40 monthly for utilities in a similar apartment to a $150 bill here. If more than one person lives in a unit, you pay even more—regardless of actual usage. Don’t forget the $5 pest fee and $25 trash fee on top of that. Google “Conservice,” the company PRIMA and Elmington Property Management use. 2. Poor Move-in Condition – A Complete Mess As the first tenant in my unit, I walked into an apartment that was dirty and unfinished. I have a long list of items done incorrectly or poorly. This place looks like it was rushed together with zero attention to detail. Honestly, I’m shocked it passed inspection. 3. Concierge Caught Breaking into Cars If you think paying $150/month for parking or a $15 “Building Protection Fee” will keep you safe, think again. The "concierge" was caught on camera breaking into cars during his "rounds." How can you trust that your property is secure when the person supposed to protect it is committing crimes? It’s not just negligence; it’s a major breach of trust. 4. Trains and Noise – No Peace at All PRIMA is located next to three active train tracks, making the noise unbearable. The trains run day and night, rattling the building and interrupting sleep. It's so loud you’ll wonder if you live next to a freight yard, not an apartment complex. Add to that the noise from neighbors because the walls are thin, and so are the floors. The building is less than 40% occupied, and there is a planned development on the South side of the building. The noise, dust, and traffic disruptions will only worsen. Final Thoughts – Don’t Waste Your Time PRIMA Apartments is a poorly managed, money-grabbing disaster. From hidden utility billing to unsafe conditions and criminal activity by staff, this place offers nothing worth your time or money. Don’t be fooled by glossy marketing and shiny photos. The reality is far worse. I give PRIMA 1 star—and that’s being generous. Avoid at all costs.

If you're considering PRIMA Apartments in Nashville, do yourself a favor and look elsewhere. 1. Hidden Utility Billing - You're Being Robbed PRIMA uses an allocation-based billing system for utilities, but they don't disclose this upfront. You're charged for electricity, gas, and water based on the total consumption of the building, not your personal usage. The worst part? They leave the lights on in ALL VACANT UNITS, and guess who pays for it? You do. I went from paying $40 monthly for utilities in a similar apartment to a $150 bill here. If more than one person lives in a unit, you pay even more--regardless of actual usage. Don't forget the $5 pest fee and $25 trash fee on top of that. Google "Conservice," the company PRIMA and Elmington Property Management use. 2. Poor Move-in Condition - A Complete Mess As the first tenant in my unit, I walked into an apartment that was dirty and unfinished. I have a long list of items done incorrectly or poorly. This place looks like it was rushed together with zero attention to detail. Honestly, I'm shocked it passed inspection. 3. Concierge Caught Breaking into Cars If you think paying $150/month for parking or a $15 "Building Protection Fee" will keep you safe, think again. The "concierge" was caught on camera breaking into cars during his "rounds." How can you trust that your property is secure when the person supposed to protect it is committing crimes? It's not just negligence; it's a major breach of trust. 4. Trains and Noise - No Peace at All PRIMA is located next to three active train tracks, making the noise unbearable. The trains run day and night, rattling the building and interrupting sleep. It's so loud you'll wonder if you live next to a freight yard, not an apartment complex. Add to that the noise from neighbors because the walls are thin, and so are the floors. The building is less than 40% occupied, and there is a planned development on the South side of the building. The noise, dust, and traffic disruptions will only worsen. Final Thoughts - Don't Waste Your Time PRIMA Apartments is a poorly managed, money-grabbing disaster. From hidden utility billing to unsafe conditions and criminal activity by staff, this place offers nothing worth your time or money. Don't be fooled by glossy marketing and shiny photos. The reality is far worse. I give PRIMA 1 star--and that's being generous. Avoid at all costs.