This vibrant Tribeca gem serves up legendary pizzas alongside a full bar, perfect for a lively night of drinks and dancing.
"More people should know about Primo’s. This Tribeca bar looks like the fancy wood-trimmed lobby of an Art Deco hotel, and it never seems to get too crowded, even on weekends. With its quality soundtrack and velvet furniture, Primo's is equal parts cool and low-key, and it’s perfect for when you want to impress someone without seeming like you’re desperate for their approval (although maybe you are, and that's fine)." - bryan kim
"What It Is: A cocktail bar in the Frederick Hotel in Tribeca Perfect For: Dancing, Drinks And A Light Bite We initially thought Primo’s was going to be just another hotel bar in Tribeca. But despite its location off the lobby of the Frederick Hotel and the $22 martini on the menu, this place is actually pretty fun. We recently sat in the bar room up front, which looks like a set from The Life Aquatic, with conch shell lights, velvet furniture, and servers in matching red jackets. All the cocktails we tried were good, and later in the evening, they opened up a separate room in the back with a bar, DJ, and dance floor. The Verdict: This place works for dates, dancing, or even drinks with a client, so it’s a good spot to know about in Tribeca. We’ve added it to our Bar Hit List." - hannah albertine, bryan kim, katherine lewin, hillary reinsberg, chris stang, matt tervooren
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