Proenza Schouler

Women's clothing store · SoHo

Proenza Schouler

Women's clothing store · SoHo

1

121 Greene St, New York, NY 10012

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Proenza Schouler by null
Proenza Schouler by
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null
Proenza Schouler by null

Highlights

Proenza Schouler's SoHo flagship is a sleek, two-story cast-iron space offering chic womenswear and iconic PS1 bags in a modern, artsy setting.  

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121 Greene St, New York, NY 10012 Get directions

proenzaschouler.com
@proenzaschouler

$$$$

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121 Greene St, New York, NY 10012 Get directions

+1 212 420 7300
proenzaschouler.com
@proenzaschouler
𝕏
@proenzaschouler

$$$$

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Last updated

Jul 30, 2025

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@goop

"Proenza's first brick and mortar location on the Upper East Side is everything you'd expect from this much-loved label: The space is a slick, geometric gray, with inlaid marble walls that are the perfect backdrop for the duo's structural pieces. The second location in Soho is a perfect match."

The West Village & Soho Guide
View Postcard for Proenza Schouler

Alissa Breindel

Google
Fantastic shopping experience and amazing collection! In particular, Ashley Marie has gone above and beyond helping me find amazing new pieces for my wardrobe this season that fit my needs and style. Each time I visit, the team is welcoming, authentic, and thoughtful. Thank you for making shopping fun for me, esp. as at other stores / online it's typically overwhelming and not my favorite activity!

Emma Rivera

Google
Probably one of my all-time favorite shopping experiences. I was visiting out of town and this is the only proenza location in the world so I was really excited to visit. I had an amazing time chatting with all of the stores associates who are very kind and welcoming. The staff is very knowledgeable about new in season pieces along with last season pieces and they also had a 60% off sale going on when I visited. When making a decision on which piece I should get the associates help me figure out how I can style the piece for any given weather and help me make an informed decision. Not once did I feel pressured to buy something. They also were able to total everything up for me so I can see what keeping a certain piece would add to the total cost. I already knew I loved proenza from their quality clothes and impeccable tailoring but I have a newfound respect for them after visiting their location and having such a positive experience. Thank you!

Jeane Kraines

Google
My fav All American clothing designer. The Soho store also has a downstairs with a less expensive "White Label" and sometimes a secret bargain room!

Jackie G

Google
Run do not walk after from this boutique. I bought two dresses on line at this store. They refused the return stating there was a snag inside the dress. Since I never tried the dress on I complained to my credit card company and they refunded my money. Stupidly I shopped here again recently Donovan helped me. I tried on two dresses and told him I couldn’t decide which I wanted to wear to an upcoming event so I would take both and decide. I asked about return and he told me 10 days. When I bought the 1600 dress back I was told it was only for store credit. When Donovan handed me my receipt he folded it in three so I couldn’t see the fine print. When I complained they basically said tough luck. A really horrible and dishonest store. Go to Barney or Bergdoff for your Prozenza Schouler purchase!!

Eli Lee

Google
Walked in their with my wife and my 1 year old on a stroller. Was a windy day and we were a mess. I found it funny that the staff paid us no attention at all cause we weren't dressed like we were in there to buy a 1900$ bag. Told us to go downstairs where the bag was and take a look. The sales associate actually started helping a customer that walked in behind us, who was dressed more like someone who would buy. we waited for about 20minutes then the associate came. Told her we wanted to see some bags. She said she will get them and then disappeared for another 10mins. Finally another staff member working the back room brought out the bags, I asked her if she had the PS1 ask in gold hardware, she said yes. I said we will take it and then she started being friendly and accommodating. SMH...

amber fatima

Google
Amazing shopping experience and very helpful staff. I am a fan of Ashley Marie who has impeccable taste and is ever so helpful and made the experience worth the trip. So glad i went to the store!

Alice Bouleau

Google
My favorite designers ever. Go there for luxury womenswear and handbags with a unique style, modern, edgy yet practical to wear and with a strong "arty" twist. Their Greene Street store is a must go, with a beautiful interior design and an amazing selection.

Yiota Den

Google
Lovely experience shopping at the boutique, the sales representative was very friendly and helpful. I decided to buy my bag from here instead of online

Sophia S.

Yelp
Love Proenza Schouler! I heard they're opening a new store on Mercer St in early February - can't wait to see it!

Nancy A.

Yelp
Proenza Schouler lies in their product descriptions and sells low quality merchandise at top prices. Beware! I bought a sweater described as 100% merino wool and it was almost all synthetic with a small % wool, but not merino wool. It was also made in China!!
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Ro R.

Yelp
Another store has opened up in the prime location of SoHo - Proenza Schouler flagship store. This location is larger and sleeker than the Uptown version to please the downtowners! It is in a cast-iron building and it is two stories high - the bags and shoes are downstairs! I love their bags - PS1 line! They are next to Hugo Boss and Louis. Staff were friendly and helpful - since it was pretty deserted.
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Gitte O.

Yelp
Bought a PS1 while Proenza Schouler still offered a lifetime gurantee on leather goods. After approx. 14 months the stitching in the leather needed repair. After about three failed attempts where the bag was returned with new holes each time, PS decided to replace the original bag. Now approx. 14 months later, the buckle/locking mechanism needs repair. However, in the meantime PS has decided that they no longer offer a lifetime gurantee on leather goods. And, this is also the case for leather goods purchased when they offered a lifetime gurantee. In addition, shipping costs should now be covered by the costumer (in my case Europe to New York). As they have written to me "..I understand you purchased the bag while we had a lifetime guarantee, however, Proenza Schouler reserves the right to update the terms and conditions... the lifetime guarntee is no longer in effect". I would not recommend anyone to buy this bag. The construction seems cut-rate and customer service is non-existing. Not worth the pricetag on it.
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Jackie G.

Yelp
I am updating my review to 2 stars as the manager kindly refunded my money after I felt I was not informed after asking repeatedly about their return policy. Just be forewarned. You can return for store credit only and they have a limited selection so be sure you live what you buy and it fits perfectly. Returns must be maid within 10 days.
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John L.

Yelp
I was visiting a friend in the city and wanted to stop by to pick up a PS1. The employees here were great, they helped me find the one I was looking for and made me feel welcomed. I love that they carry their men's line at this store, super convenient! I'll definitely stop by again next time I'm in the area.

Jill P.

Yelp
I recently bought a beautiful Proenza jacket online. It was on sale from $1350 to $810. It was mailed from Proenza Schouler Greene Street NYC. It was packaged really badly; I was surprised by the lack of care put into sendng this gorgeous piece. It was folded in half and half again causing deep wrinkles in the fabric. It was not on a hanger nor in a plastic bag. I expected more care when dealing with such a prestigious brand.

Reece M.

Yelp
I really hate giving this 4 stars instead of 5, but I felt I had to knock a star off because if you have read any of my other reviews, you would know that I am always running around town with a baby in a stroller, and I most definitely factor in how helpful the staff is in assisting me with getting in and out of the store in my rating. When I arrived at the bottom of the sizable stairs at the entrance of their Greene street Flagship, I had to momentarily leave my baby at street level, and go up the stairs to knock on the glass doors to ask someone to come out and assist me. Usually this prompts a nice gentleman salesperson or doorman to come out immediately to help, but I guess the salesperson thought I was a vagrant trying to break in? (Maybe... I was wearing a black hat, a hoodie over it, and a leather jacket). He made eye contact with me when I motioned for him to try to help me, walked 2 steps in my direction, and then walked away. I think it's the golden rule in retail to never judge a customer on their appearance. Guess he didn't get the memo. After I knocked on the door one more time, he walked to the door and finally figured out that I was standing outside with a stroller and a baby. He was quietly helpful then, and I walked into the store and noticed how extremely empty it was. I have gone there on other occasions without a baby and the atmosphere is always the same. Somewhat cold and non intimate. But who cares really? We're all there for the PS1 aren't we? A nice lady greeted me, and made niceties with my baby. In case you didn't know, parents really like it when you act like you like our children and we are more apt to buy something in the store because we feel guilty that you still smiled while they were screaming, pouting, whining, and being a general pain in the ass. I think her name was Daisy? Usually the salespeople don't even say a simple hello to you. I never understood that. Is it because you work in a high end store that makes you feel like everyone that enters that can afford a two thousand dollar bag is below you? It didn't matter today though. Daisy was perfect. Not aggressive, but helpful with suggestions, working through my endless barrage of questions, and being patient while I was going back and forth between colors and sizes. At the end, I couldn't decide, and when I said so, Daisy smiled and said, "Sure, I understand. I'll give you my card and I can help you over the phone with your purchase if it's too much of a pain to drag your baby and the stroller back to the store. I can messenger it over to you." I left feeling pretty well taken care of, and the initial, "we don't want to let you in because you obviously cannot afford anything in this store" thing was water under the bridge. Unfortunately, I stopped by Celine on the way back and ended up buying one of their bags instead, but Daisy? (if that's your name), you were pretty great. Maybe I'll call you one day for my bag needs. Thanks.

scott c.

Yelp
Proenza is a bad neighbor, noise polluter and environmental polluter. They choose to keep their loud air conditioning fans running 24/7. Damaging the environment and disturbing their neighbors. Shame on you Proenza.

P G.

Yelp
I went to PS specifically to buy a specific color in PS1 and gawk at their fall 2014 collection. The saleswoman was very helpful and showed me some really good bags. She focused a lot on the sales section though, even though I had come to buy a full-priced item. I found her very helpful. But I still didn't find the color I was looking for and the SA was not able to sway my opinion so I left without buying anything. I prefer this location over the Madison Ave one for full-priced items, they have more in stock.

Z R.

Yelp
Daphne: superb sales associate! I walked in wearing the grossest flip flops but she still treated me like someone who might buy a $2k handbag. Which I did. But only after she took out the stuffing of the six different bags I was interested in. Uncomplainingly. She also very wisely suggested that I take off my outer layer so that my under layer, which was black, would serve as a better backdrop to the bags as I was trying them on. Good eye, great advice. The store has an odd layout, though. There are purses on both floors, and on the bottom floor they're all scattered around, including on super high shelves, so you have to roam upstairs and downstairs to see the whole selection (making it hard to compare apples to apples). But the best bags are def right where you enter. PS1 bags are the best. More structure than Alexander Wang, more spacious than Jerome Dreyfuss, and way better lines than Balenciaga. In sum: great label, great service.