Proudly Serving

We were here two weeks ago from Canada and looking for a local burger joint. We came across Proudly Serving and could not have been happier. The burgers were perfect! Juicy and portioned just right. The tots and fries were cooked to perfection and the use of duck fat made them that much better. I loved the pinball machines inside and all the stickers around the fountain pop made it seem like we stepped back in time. Super impressed and will def stop in next time we come to Cali.

We love Proudly Serving. It’s quickly becoming one of our go to smash burgers in the city. It’s like in-n-out in the sense that you know what you’re gonna get and you’re never let down. Quality is there, Taste is there, Service is there. You can’t go wrong with PS! Our order is a PS Burger, The Founder and now the Juicy James (only at the new location) and you HAVE to get their Chili Cheese fries. (They are spicy FYI) but they are 🔥 The fires are fried in duck and are delicious! Just go try it for yourself and thank me later. Lol.

I’ve lived in 5 states and traveled the US. Yes this was the best burger I’ve eaten. It was so simple and fresh. Top of my list. Don’t get me wrong, $11 for just the burger is freaking bonkers. But, delicious. Sauces are moot. Fries are fine.

Chili smash was excellent. This location is very nice, clean and has pinball just like the Hermosa one. I am torn between the two locations but the clean restrooms and new facility here are very nice. Not a fan of this style French fry but the amazing burger makes up for it.

The burger and milkshake were absolutely delicious—full of flavor and really hit the spot. The fries were okay, but the chili cheese felt like it was missing a little something in terms of flavor. However, the atmosphere was fantastic, and the employees were super friendly, which made the experience even better. Overall, I recommend giving this place a try, and I’ll definitely be coming back!

Proudly Serving is one of the best spots in the South Bay for a good smash burger. I ordered online, picked up my order, and ate in my car. The PS burger had a lot of flavor and the fries were equally good (they add some seasoning to kick up the flavor). Will definitely return here if I'm ever in the area.

I just received the kindest gesture from a member of staff who appeared to be the manager, or maybe owner. I ordered a burger for myself and two kids burgers for my children , I was paying in cash and just had the right amount until my child switched it up asking for the most expensive burger on the menu, the employee - noticing my panic lol casually tells me ‘ the juicy James is on us’, upgrading his burger for him. The food was obviously delicious but this act of kindness felt above and beyond. We’ll continue to return and so glad they’re in the neighborhood!

Walked in on a Friday night and we're able to order and find a seat quickly. Food was great! The tots were so crispy and the zesty ranch so was amazing

Proudly Serving, I am your self proclaimed #1 fan. I can't say enough good things and recommend this spot to everyone I can. The parking isn't too bad around lunch and early dinner time. The inside is usually spotless, beautiful and eye-catching with their familiar orange interior. There's plentiful outdoor seating, both with the enclosed patio as well as off the street tables. And the food.. oh my god. They hands down serve my favorite burger in the South Bay, maybe even LA county as a whole. I can't count the number of times I've been to their locations and have yet to be disappointed. The PS burger is reliable. Always comes out hot with freshly melted cheese. No pickles, of course. The fries are to DIE for. Frying them in duck fat makes them next level. The October specials, fried chicken sandwich and ube shake, were both phenomenal. Ugh. This is what love is.

tl;dr the well-executed sides and sauces are overshadowed by otherwise expensive and forgettable smashburgers Like so many popular fast-casual spots across Los Angeles, Proudly Serving LA began as a pandemic-era pop-up in owner Matthew McIvor's driveway. After a stint as a ghost kitchen on Redondo Beach's International Boardwalk, Proudly Serving opened two standalone brick-and-mortar locations in Hermosa and Redondo. Nowadays, Proudly Serving is one of the trendist burger joints in the South Bay. The Redondo Beach location is just blocks from Riviera Village. The vibes are playfully nostalgic. The logo is a zombified version of Bob's Big Boy. The whitewashed walls have pops of pumpkin-orange trim. In the far back, old-school pinball machines are lined up underneath a flatscreen. Non-mainstream hip-hop plays loudly within the restaurant, but there are plenty of more-relaxed bar-counter style seats and umbrella-ed tables just outside. My partner and I visited for weekend lunch, and we split the Pastrami Burger and the Chili Burger. Across both sandwiches, I found the patties to be overcooked and juice-less; it may sound paradoxical, but the smashburgers were regrettably dry. The former burger was dominated by thinly sliced, equally dry pastrami; my partner described it as "pastrami jerky". Meanwhile, the latter featured a dynamic chili that was a step up from Tommy's, but it was missing a tart ingredient (such as pickles) to cut through the savoriness. The remainder of the meal was, fortunately, more fulfilling. Beyond the traditional side of fries, Proudly Serving also offered tater tots. Fried in duck fat, the tots end up both rich and crispy. The PS Tots were upgraded with a whole burger patty, pickles, and Special Sauce; while the toppings didn't feel necessary, they also didn't overwhelm. Of the a la carte sauces, I was most impressed by the rich-overload Bacon Fat Ranch, followed closely by the mildly spicy Zesty Ranch; the slightly sweet Special Sauce was no slouch either. Only the overly vinegary Malty Vinegar Aioli was a whiff. At over $40, the bill was eyebrow-raising; at least the portions were reasonably filling. A few non-burger-related characteristics help Proudly Serving stand out amid the crowded Los Angeles burger game. First, the array of sauces enhanced sandwiches and sides alike. Additionally, the close proximity to a beer and bottle shop meant an endless array of cheap pairing options for the meal; we opted for a locally brewed porter tallboy. Nonetheless, the signature smashburgers remain expensive disappointments, and Proudly Serving is worth skipping for a burger enthusiast.

Our new favorite burger spot in the area. The restaurant is always consistently delicious. I always get the PS burger but you cant go wrong with anything on their menu. The smash burger is so good with their sauce and grilled onions. Make sure to get the malt vinegar aioli for your fries. Their milkshakes are unique because they are made with actual wafers blended in. I'll have to try some beer/wine next time we come. Service is always friendly and the food comes out quick. We love chilling here with the kids for lunch and playing some games on the pinball machines while we wait for our food. There is plenty of parking in the back and you can enter from the back. Its nice and bright inside with all the orange on the walls and there is plenty of bench seating outdoors.

Been wanting to try this spot for awhile and finally got the chance to this past weekend. Smashburgers were pretty tasty, didn't have the super crispy edges like some other places I've tried but nonetheless, still a solid smashburger. The fries and tots are friend in duck fat which was new for me. Tots were delicious and a plus because they had coke zero lol 7.8/10

I'm not a big fan of smashburgers to begin with and my last experience with one was a few years ago in Carson. That was an ok experience and really not anything noteworthy so I never went back. The game has been elevated now. Location: In Redondo Beach in the Riviera section right on PCH. Next door to Good Stuff Diner. Parking is in the back behind the building. Food: I got the Juicy James burger which was a good sized burger with cheese, tomato, lettuce, griddled onions, bacon and sauce on a sesame seeded bun. The quality is better than I expected and filling. Was it juicy? Ummmm, yes and no but I suspect most of the juice came from the sauce on it. Not a bad burger. I also got their duck fat fries. Crispy and thick cut, these were good and a generous amount is given. Summary: This place was born during COVID times out of a garage from a husband and wife team that now has 2 locations ( the El Segundo location has closed). They do serve wine and beer including their own wine. Price point is slightly on the higher side. They do have merchandise, tater tots and desserts. However, I do wish they had a combo meal available because my burger and fries meal cost me almost $20 without a drink. And making anything spicy is an extra $0.50. For that, I'll bring my own heat. Credit and cash is accepted. Oh, and they do have pinball games for entertainment besides people watching because this located within walking distance of Torrance Beach. Would I come back? Maybe, but no guarantees on that one. Happy eating!!!

First time at this location- here early on a Tuesday and found nearby street parking. I had the PS burger with duck fat tots and he had the Founder with fries. We added jalepenos to the burgers. Food came out fast and delicious as ordered ! Yes it's an $11 burger but I found it worth it. Really hit the spot. I actually liked the fries even better than the tots. Inside and outside seating. Not sure what malt vinegar aioli but next time!

Service is really great and the food is delicious! The restaurant is clean! I was so happy my friend found this place and introduced me to it!!

On my quest to try the best smashburger in LA, it brought me to Proudly Serving. I opted for the PS burger, and my partner got the Hit the Spot Burger. Also got fries and tots on the side, and a vanilla-chocolate swirl milkshake, which surprisingly came with crushed wafers: it made for a creamy, refreshing, and textural treat! As for the smashburger, the PS burger was pretty good: a lot cheesier than other smashburgers I've had, but it was nice and creamy. However, my partner's Hit the Spot burger was strangely overly salty, which didn't taste so good. The fries were incredible, as I believe they're cooked in duck fat, which made for a savory and addictive taste. The tots were okay, but they got overly greasy and I think they were made from frozen (i.e. not freshly-made). Overall, a decent smashburger joint for the South Bay. Give it a go!

The best smash burger in the South Bay. I have had the pastrami burger several times. Love it.

Main reason for coming here. Ube shake!   I don't know if it is here for Halloween only but it was yummy! I hope they will have it for a while. I got the PS burger and it was good. The side of fries that is fried in duck fat was delicious and crispy just the way I like it. The special sauce is good. It's like that special sauce they have at other places. I also sampled the chili cheese fries that my fiancee got. It was good.

I pass by this place all the time and I finally gave it a try! There is outside and indoor seating. Pretty cool they have arcade games by the standing tables! There is a small parking lot behind the restaurant. The restroom is also towards the back hall of the restaurant. You need to ask the code to use the restroom. They have a lot of different smash burgers on their menu, and they also serve alcohol! My husband and I tried the PS burger, juicy James, and fries. The worker recommended the zesty ranch and vinegar aioli dip. Everything tasted so good! We really enjoyed both of our burgers! Lots of flavor. I will say, the fries is probably the best fried I've ever had!! They are thick fries, lots of filling, and crunchy in the outside! We did enjoy the sauce dips they recommended! The aioli was definitely my favorite. Would definitely be coming back to try more items on the menu. :)

I've been to both locations and quality IMO is identical. The juicy James with duck fat fries are my go to. The tots are very good too but definitely on the heavier side, great to share. Haven't tried their shakes yet bc I'm usually too full. Service is usually pretty spot on whether you or order online or in person.

Very cute place! And incredibly friendly staff. We ordered to-go, but then decided to stay and eat outside, since it was a nice day and pretty quiet. The burgers are very good, we were so happy to have found this place since moving out here. We were worried we would have a more difficult time finding a place that we really enjoyed. It reminds me of Goldburger out in Eagle Rock, which was where we used to frequent before moving. Highly recommend!!

So I have only ordered takeout so can't really speak of ambiance but the food is definitely awesome. The most intriguing thing to me was that their fries and tots are fried in duck fat which is way healthier in my book than the oils that most restaurants use for deep frying. Also it's absolutely delicious. Their burger buns are fluffy and delicious and not dense in any way, their patties are smashed and cooked perfectly and seasoned perfectly and what I really enjoyed about their chili is that it has zero beans. Definitely recommend if you're craving a burger. Also an FYI. They do have a chicken breast sandwich that's delicious but for some reason not on their website

This place has catapulted to the top of my list of favorite burger joints...they execute the popular smashburger with such consistency, it's really hard to accept any substitute when you're craving a good burger...I have had their 'tots too (fried in duck fat) and they're super yummy as well. Tried one of their shakes today and it was sublime! Absolutely delicious. Service was friendly and professional. It's also a very nicely decorated space too with killer merch available. Proudly Serving is a winner plain and simple. Recommended highly!

such a cute location right across the beach :) lots of seating inside with fun arcade games! food came out lightening quick too. honestly a solid smash burger- the buns are soft and sweet and the patties have nice, crispy edges. nothing really special about it tho, except for maybe the grilled onions

This spot may be new to the Riviera, but it already feels like a neighborhood favorite. It's got a super chill vibe, with both indoor and patio seating, plus four arcade games by the soda fountain for a fun little throwback. The place is clean, the staff is friendly, and the food? Next-level good. I went with the PS Burger and fries, and wow. The double smash burger was juicy with crispy edges, topped with melted cheese, grilled onions and pickles--simple but perfect. And the fries? Thick-cut, cooked in duck fat, and insanely crispy. Pro tip: Don't skip the zesty ranch. It's an extra buck, but goes really well with the fries!!!

The burger was just meh. Nothing wrong with it, it just wasn't my style. I'm an In-N-Out and Habit girl.

Got the double smash with chili fries. The chili fries were very good but not a lot for the price. The burger had an odd flavor. Not sure soap residue was on the produce or not but not a welcome flavor with the burger which was around $13. Aid extra for lettuce and tomato. That's weak Imo. Second time trying their food at two locations. Both were a no return on my part. Can try once but other better options out there. The space they're in is a long time loser. Last three establishments didn't last a year.

This is our 2nd time coming to proudly serving. Our first time was a few years ago when they were just a pop up so it was very cool to see them in an actual restaurant setting! We came here on a late Sunday afternoon so it wasn't too busy. Staff were very friendly and helpful when ordering as I had a few questions! The smash burgers hit the spot along with the fries. Will be returning!

We usually go to the hermosa location but this location is def better... but whatever is most convenient for you works. The space is new & the service is A+ making everything hot + made to order. There's a good beer spot next door that you can order from & bring your food to if you want as well. This is in a great location in Redondo and was a wonderful addition to the neighborhood. I can't eat proudly serving too often but when the craving for a good smash burger kicks in.... This is your spot. Def in the top five running for best smash burger in LA. A must try.

Really cute burger place in a busy area. The service was great and the food was incredibly tasty. They didn't yet have beer on tap, but I assume once they do they'll be even busier. There's a few tables inside and outside, as well as some quarter operated pinball machines. The burger is delicious and they have the good pebble ice for drinks! Lots of street parking around too

I got the PS burger and chili cheese fries. Best smashbuger I've had. The fries are fantastic. Don't hesitate - go!

An expansion location. It serves smash burgers, fries/tots, shakes, and soon...alcohol. This is my first time to this location and the second time to the chain. This an order at the counter and when the pager goes off, you get your food type of place. They have some arcade games and self-serve fountain beverages. The cashier was nice but inflexible with the ordering. My daughter put in her order and then I was going to put mine in and my other daughter's order. He then states "you need to order all your burgers first and then the fries/tots, and then drinks." Who is this... the Burger N@zi? I mean, learn to go back and forth on the order entry system. Sheesh. The shakes came out 20 minutes before the burgers. The shakes were great but if you're trying to feed a family, the kids won't touch the burgers after filling up on the shakes. You can't wait either because the shakes will melt. They were busy so maybe that's why their timing was off. The burgers were just okay. They weren't smashed enough to get a crispy meat lace on the edges and they were on the crumbly side. Flavor was okay. Was it because this location had just been opened for 2 weeks and was busy? Maybe. The tots and fries were just okay too. We had orders of both. The tots were not piping hot, crispy and were oily. The fries were better. I think the duck fat bit is gimmicky. If they can just use regular oil and drop the price by a buck, that would be better. Overall, I think they need to work on the service and timing at this location. I liked the vibe of the Hermosa beach location better but the parking situation was worse there. The food seemed better prepped at the other location too. The food was just okay and priced between a fast food place and a sit down restaurant. I also think asking for tips for a place you order at the counter and have to pick it up, is ridiculous. Bottom line, would I go back? I was excited to see the location open up. However, I don't see myself craving PS and making a specific trip there. However, I wouldn't oppose eating there if I was in a group that wanted to go either.

My new favorite burger place. Recommend adding jalapeño to PS Burger. Although I would say the amount jalapeño has significantly decreased recently. I don't even go to In-n-Out anymore because I prefer this.

Great addition to the neighborhood. Bright and clean (and fun!) interior with good service. Burgers are always on point and prices are very reasonable. Parking can be tricky (there's a bunch of spots behind the restaurant). Pro tip: one order of fries is plenty for two people!

I am laughing because every single order since PS opened has been a problem! There were problems with the pop-up OK it's new. I get it. There were problems in Hermosa Beach. Yeah well still learning the ropes but eventually I gave up and never returned. My daughter wanted to get the weekend special and picked up an order today for us from Redondo Beach because they were doing a tuna grilled cheese. Just take a look at the picture of one side of my grilled sandwich. I'm laughing because that's the last time I go there even opening for Redondo. I gave it a chance and there's always something....

So excited to check out Proudly Serving at their opening day! I first visited their Hermosa Beach location not too long ago and was blown away by the quality of the burgers and fries. Speaking of the fries...do NOT sleep on them...they are ridiculously addicting and I find myself craving them specifically #thickfriessavelives My go to order is their P.S. Burger with a side of fries and zesty ranch! I'm very particular with my ranch and theirs is sooo tasty. The burger is (no surprise) phenomenal and it's one of the best smash burgers I've ever had. It's simple yet executed very well, which honestly is sometimes all you need. The location is bright, spacious, and the aesthetic and vibes are A+ (they have arcades!). The staff was also very attentive with cleaning and the cashier was nice friendly! All this to say, proud to be a Proudly Serving patron!!

This place is an absolute no for me. Go to the one in Hermosa Beach. In HB if you need to make an adjustment because you want a burger, but you're allergic or don't like something on it, they're totally cool with it. The one in Redondo has run by an arrogant a hole who puts his own ego above the customers. My burger was fine, but my wife hated hers because she couldn't get it without something on it. She didn't enjoy it and it went to waste. Hard no. He gets one star only because I can't put a half.

Legit! All the hype is not wrong! Arguably the best smash burger I've ever had. Just enough. Crunch and just enough juiciness. Also, spot on cheese ratio and toppings ratio. Not too much to make it asinine to hold, but enough to make the flavors pop. Also, the fries and ridiculously amazing! (My wife got chili cheese fries and the chili was meat only and the right consistency for a burger. Reminded me a lot of Tommy's. ). This place is sorcery! Plus they have milkshakes, beer, wine and even some old school pinball machines!

You're "Proudly Serving" this. Over cooked and sloppy burgers. I hope the love for cooking these burgers comes back and you guys actually care what you're serving.

I usually purchase from the Hermosa Beach branch but thought I'd give this one a go. Pure disappointment. The fries were soggy and oil soaked. Really disgusting. I won't be buying from this place again.

Best burger in town in my opinion. Great service and cool ambiance with pinball machines to play.

Tasty thin patty burger, fries and tots. Convenient to the beach - a nice surprise. Will come back.

Ordering for pick up was easy on website. Each item is boxed so it makes it organized and nothing is smashed but the patty. Fries and tots were still crisp after the drive home. Must get the duck fat fries. Also tried the PS fries, I thought it was good but too much of everything on top. Fries alone is better. I tried the pastrami burger, everything was good but I think I prefer American cheese over Swiss for a smash burger. Definitely will be going back.

Amazing, high quality all around. Great burger (PS burger), amazing fries, really good ice cream. My only note: absolutely do not get sprinkles on your ice cream, they quite literally taste like grilled onions.

If this tells you anything, i rarely get food out but got this 2x in 3 days. Wayyyy better than i expected. And 2 outta 2 times a homerun? AWESOME

Devin who works here is the fuckin man! Accommodated my super weird request to take an order over the phone and put it in the uber. Devin is GOATEd !!!!

PS burger was our favorite. The chocolate milkshake is 1,000% worth ordering. The fries were insane (get two orders, don't recommend sharing one order if there are two of you). Service was friendly and food came out fast. Love that they have outside seating too. They even had a high chair for our little guy.

Best burgers, best staff, best vibes. I love the juicy James and the founder burgers. The chili cheese tots are also insanely good!

Ordered two PS Burgers and a side of fries. Burgers were a decent size and very filling. Fries were crispy and the duck fat gave them a really nice flavor!

Very good restaurant in Redondo Beach. I had a grilled cheese and fries, which was excellent! Based on the number of people there when my family and I visited,, it seems to be a popular place. I understand why, because the food was good, the prices were fair and the portions sizable. I can definitelh recommend Proudly Serving!

Delicious yummy and friendly service. The cashier was so sweet and she made perfect recommendations for newbies. Omg the burgers melt in your mouth and the fries!!! Don't get me started. The bread is so fresh a total party in your mouth!! Tables are indoor and outdoor. You get a buzzer letting you know when your food is ready. When you are in the mood for a juicy high quality burger you need to go to Proudly Serving! Yaaassss!!!

Was not a fan at all! I could taste the dirty grill in their meat. To top it off the staff was completely rude! I eat out hoping to have good experiences and this was really bad. The people in front of agreed!

Here's my little love letter to PS: you are all great and work so hard and it shows up in the food, service, and great ambiance/aesthetic. Fell in love in hermosa & super grateful that there's the redondo spot now. You guys don't skip a beat! - the PS burger and tots are always great to start if you've never tried but I think the Founder is my fave so far! Love, Kort

Very very good. We try a lot of burger spots and this is amazing. My husband had the brunch burger and is still going on and On the fries finished in duck omg. Will be back for sure when we are in Calif

The burgers from this place were amazing, but you can only eat one then it starts to get kind of disgusting. The cool thing is they fry their fries in duck fat. The service is also really good they serve you fast. This place is really good

I love mat and his crew there always great fast service . The food is always the same it's always great .. the fries are to die for ! It's a cute small hole in the wall burger joint that South Redondo beach needed !

OMG!! So good. Burgers - Fries - so good!!!! Tried to call our order in to pick it up and the phone sent us to Voicemail so we went in and ordered. Went pretty quick and was so tasty. Thank you