Rich & Good Cake Shop (Jewel)

This is a takeaway kiosk from the famous local Swiss roll maker. I was surprised to find them having an outlet here at changi airport as I always thought that they had been very traditional, operating out of the old school shop at Kandahar street. Of course, since I’m here, I need to buy some back. The older folks had always preferred the Kaya ones whereas the kids preferred the chocolate roll. They have a long history here in Singapore. My missus has been buying from them for a long time now. Why we liked them so much? I think what my mum said summarized it all. It’s old school, traditional and very local. Their rolls do not have the very strong butter or milk taste to it which makes them easy to go down. One can simply down one roll in one eating.

Came here to get our swiss roll fix with my partner and friends on 2-Dec Appreciate the staff for going above and beyond for us in her service that day. The red velvet cheesecake for my BIL's birthday is well made and was an excellent choice, sadly we came abit late at night hence the durian swiss roll was sold out. we bought blueberry and mango instead and they were nice

I used to queue at their Kandahar street outlet and enjoy eating their Kaya roll. Went to buy at jewel and ate it within 2 days but I felt it’s not as soft as before. Taste wise is still good and not sweet. To eat the whole $12 roll in 2 days by myself is too much. Good that they came up with the half roll option $6.50. The staff serving was not jovial as I will like to see.

Have they modified the Kaya Swiss roll recipe? It is no longer fragrant and displeasingly luminous green. I feel like I’m going to glow like Incredible Hulk after eating it. Disappointing!

Rich and good has a long history of selling swiss roll and it's known for its softness and fluffiness. Used to buy it long ago when it's $6/7 dollar and prices had surged. Currently they offer $12 for regular since and $6 for small size. Nevertheless the roll is still good and noted that it has more flavour since then. My friend recommended the kaya and durian flavour, and I went for the regular size. The durian is good as I could taste and smell durian (not sure if there is real durian in it). I finish most of it in an instant.

Have been ordering from them ever since got to know & passby at the Kampong Glam area. Glad that they have been opening since at this Jewel outlet when the mall newly opened. Recently saw their latest outlet at the Downtown Link, hope to order from them soon 😋

One of the top Swiss Rolls in Singapore, must try their kaya flavour.

Prices had risen a lot since we first bought them at Kandahar street. Their durian and pandan Swiss rolls are the most delicious, but with prices now you have a lot of other options in their price range.