Rich & Good Cake Shop (Jewel Changi Airport)

The sponge is soft and fluffy, and the kaya cream is rich, fragrant, and not overly sweet. I also appreciate that they offer a mini version, which is perfect for a small treat without overindulging. One suggestion for improvement: it would be great if they could offer basic cashless payment options—PayWave.

I've bought your pandan rolls a thousand times, 80% of them were from this outlet. Always satisfied. A word of advice: garlic and kaya DO NOT go well. Don't try that fusion bs on your signature cake. The pandan roll that I bought on 8 Dec 2025 (Monday) was thoroughly infused with garlic, I even found a yellowish brown garnish inside. How..? Please tell your cooks to keep it together, it gets pretty disgusting when you imagine what actually happened. **chef chewing on chicken rice and stirring a pot of kaya, shouts out to his partner and a piece of his lunch is shared with the masses**

I only tried their chocolate Swiss roll. It doesn't taste good. The chocolate is not of a good quality and the cream just tastes like cheap buttercream. Maybe the kaya should be better🙏🏻

This is a takeaway kiosk from the famous local Swiss roll maker. I was surprised to find them having an outlet here at changi airport as I always thought that they had been very traditional, operating out of the old school shop at Kandahar street. Of course, since I’m here, I need to buy some back. The older folks had always preferred the Kaya ones whereas the kids preferred the chocolate roll. They have a long history here in Singapore. My missus has been buying from them for a long time now. Why we liked them so much? I think what my mum said summarized it all. It’s old school, traditional and very local. Their rolls do not have the very strong butter or milk taste to it which makes them easy to go down. One can simply down one roll in one eating.

Came here to get our swiss roll fix with my partner and friends on 2-Dec Appreciate the staff for going above and beyond for us in her service that day. The red velvet cheesecake for my BIL's birthday is well made and was an excellent choice, sadly we came abit late at night hence the durian swiss roll was sold out. we bought blueberry and mango instead and they were nice

The taste of this very much loved cake has fallen short of expectation like crazy. It used to be so fragrant and the kaya was rich. Just bought in the airport recently and was totally disappointed. No taste at all. Worse then those sold at Hdb neighbourhood shops.

Rich and good has a long history of selling swiss roll and it's known for its softness and fluffiness. Used to buy it long ago when it's $6/7 dollar and prices had surged. Currently they offer $12 for regular since and $6 for small size. Nevertheless the roll is still good and noted that it has more flavour since then. My friend recommended the kaya and durian flavour, and I went for the regular size. The durian is good as I could taste and smell durian (not sure if there is real durian in it). I finish most of it in an instant.

There’s usually a long queue and so never bought it to try until the day when I spotted just a few people in line. Bought the box of mini rolls at $20 to try different flavours. The cake texture is light and yet satisfying. Coupled with light cream and flavouring/fruit rolled into the cake, makes it a very nice dessert. I like the mango flavour. Lady serving me was nice and explained that the cake needs to be refrigerated and can keep for 2-3 days. If want to keep longer better to put in freezer.

Always a long line to buy the delicious rolls. Loved the kaya and mango ones. Soft and full of flavor oozing with cream and soft sponge cake. The rolls are dense and long. Not precut, you have to cut it yourself to enjoy. Savoy with black coffee with out sugar and you will feel the punch of the flavors. 5 stars for taste and value. One request, please make more of your delicious rolls so that we won't have to wait so long...