Rita's Italian Ice & Frozen Custard

Wow! Hands down the best experience I’ve ever had. I’ve been to plenty of ice cream spots, but this one has officially become my all-time favorite—mainly because I keep coming back for the frozen coffee and their delicious custard! Cony, JJ, and Isaac (the hilarious manager) always take amazing care of me. You can really feel the happiness they serve here. Can’t recommend it enough!

I went with my family and they took care of us wonderfully. They helped us choose and combine ice cream flavors that were incredible. The atmosphere is very pleasant and everything was a very positive experience. Very good ice cream shop, highly recommended. We'll go again!

This place was amazing! I’ve been to many other Rita’s locations before, but never a kosher one! And the employees were so nice, Coni and Sophia helped me find my new favorite flavor, green apple!

I recently went to Rita’s with my two kids. They had an amazing time and kept begging me to come back. The employees were so sweet especially JJ. I will definitely be coming back! 🍧🍨

My favorite Rita to go to! My order came fast and it was delicious! Issac, JJ and cony are my favorite workers and made my experience great.

The service was amazing along with the ice cream-I would definitely recommend this to anyone in the area. On top of this, one kdpf the staff members, Isaac, helped a lot and was really nice

Came here on a Saturday at 9:30 PM amd they are closed. The workers inside competely ignored us as we knocked. Horrible customer service. Online says they are open till 12:30AM. Wow, never seen anything like this, horrible employees!

Fruitlessly kept returning looking for classic orange creamsicle mix. Isaac, store manager, suggested apple instead. Amazing. Restored my faith in custard.

delicious and refreshing sugar free tangerine ices the perfect treat on a hot Florida day

real bad service. I tried to order from here on 2/20 and instead of giving me what I ordered they decided to cancel my order. I asked for cherry Italian ice without fresh fruit and she cancelled my whole order. when I called in a Haitian woman answered the phone saying that she doesn't have anything in stock. of course.... wish people knew how to offer good service. very disappointed.

The custard and Italian ice (if you like sour I highly recommend the Sour Patch Kids red flavor) are soooooo good. The service is also great and everyone is super nice!

Place looks dirty and messy, music is way too loud is definitely not appropriate for small children, soft serve is delicious!! Wouldn't recommend for sitting there but a good one to have in the back of your mind for delicious soft serve. Service is quick.

The perfect treat on a hot day. The shaved ice in contrast with the ultra creamy custard was perfect. There are so many flavors to choose from, you can go back every day for a new variation! Only street parking!

EVERYTHING here is delicious. It's almost like willy wonka made an ice cream factory instead if a candy factory. It smells like a childhood memory of going to the circus/carnival for the first time. Definitely always recommend to my friends! LOVE THIS LOCATION!

Ice cream service . Great taste . Nice to eat old fashion frozen ice cream twist . Frozen ice mixed with ice cream . Tastes great !

I've been passing by Rita's in Surfside for a couple of months now, and have been wanting to try this location - I had previously gone to other Rita's locations in Georgia when I lived there. This location is on Harding Avenue, between 95th and 96th Street (on the left side of the road). There is street parking, along with a nearby Surfside city parking lot as well. I was trying to look on the Rita's website for their menu, but couldn't find a menu online - fortunately Yelp had the takeout/delivery button to where I could look at the menu there. My partner decided on ordering the Reese's Peanut Butter Mudslide Concrete and I ordered the Birthday Cake Concrete (both $7.99). The Rita's employee was so friendly and hospitable, I loved talking to her during my visit there. We took our Concrete's home and we both loved how flavorful they both were. The custard was very fluffy and creamy - we both were raving about our Rita's experience!

giving four stars for making every outstanding excellent homemade Italian Ice way much better rate than regular minute maid Italian Ice! nice venue and friendly service except bathroom need to be more tidy and clean odor free! ;) cream

My Philly man loves Rita's but seems to have closed in the west. Boohoo. It is clearly better than 7-11 slurpy so why did they close in New York, southern cal. Was supposed to open on Maui and never came

Great treats! Nice smooth custard and lots of flavors. A few places to sit as well.

I stopped by this Rita's on its opening day. I have been waiting for this location to open for months! Located in the heart of Surfside, it is bright and clean. Parking is paid on the street or nearby lots. Rita's offers a wide variety of frozen treats using their Italian ices and custards, such as gelatis, shakes, concretes, blendinis, custard sandwiches, and sundaes. Rita's selection of flavors has grown substantially since I was a wee lass growing up in Pennsylvania, where Rita's originated. I may be partial but it will always be my favorite frozen treat. Bienvenidos a Miami!

Excellent service and quality of products. The selection of flavors is decent and the Gelati mix was our favorite

I really recommend Rita's in Surfside, especially for the amazing service and best ice cream, ices and frozen treats! I am a regular here!

Curious to know what a small custard with sprinkles costs. It was on the tiniest cone. I went in and she charged me $8.00. Just curious if this is the correct price, seemed pretty expensive, even for Surfside . Thank you for your time

Surfside FL 33154 *LELLS* was amazing!! Friendly, made suggestions and showed me new flavors, packaged extra well for the heat and I so appreciate her super customer service!! Give *LELLS* a raise! She is awesome. :))))

Ok first things first! Customer service is awesome! I love the workers there! They are friendly and always welcoming! You don't wait in line although this place is very busy. They work very fast and try to get everything done neat at the same time. They take their time asking you what you like. You just don't ever feel like you are a burden which makes this place just awesome! Now let's talk about the ice cream. I love ice cream in general but the ice cream there is on another level yummy! I recommend this place for anyone to try! You will have no regrets! Well maybe the calorie part of it but let's be honest you didn't go there to count calories.

WOW! Great ice cream I loved the guava and cheesecake, beyond delicious I almost went back for a 2nd cone.

Really delicious!!!! I got the mango Italian ice and my friend got the same but with a custard on top. I highly recommend getting the custard because it really balances out the sweetness of the Italian ice. I personally get sick of eating something sweet and citrusy after maybe like 5 spoonfuls but the custard seriously prevents it from happening. Inside is very clean and there's also free WiFi! Staff are very nice too. There's about three tables in here. There's barely any street parking but if you park at the public at the end of the block, you'll be gOod!

Stopped in to treat the family to something sweet. Purchased the strawberry, mango and cotton candy Italian ice treats and tasted great. They provided plastic spoons and individually wrapped paper straws. The straws didn't really hold up for the treats that well, though. The place is small but has some seating. The staff was friendly and entertained my 6 year old. Parking was difficult as this was off of Harding Avenue going from Bal Harbour to Surfside on a one-way. Limited street parking on a busy main street and you have to also use the pay by phone parking app or the actual kiosk. It was a great sweet treat. Would go again during a less intense time of day, though.

After sitting down to enjoy Rita's ice cream for me and my 2 young children, one of the employee's friends walked in, looked at me and yelled, "Ew, I hate kids!!! Nasty ass!!!!" The employees all rushed out from behind the counter and started high fiving her. She was joined by 2 more of her high school aged friends and they all continued cursing very loudly. I was shocked at her language and even more shocked that the employees were rallying behind her. I walked over to the group and told them that I did not appreciate them calling my kids "nasty" and to stop using bad language in front of children. That is when it got really nasty! Within minutes 6 high school kids (3 employees and 3 friends) were screaming at me and telling me they will do whatever the f**k they want. I live in Surfside and have been looking forward to Rita's opening so that I could have a fun ice cream place that I can walk to with my kids. Needless to say I will never go back. The employees all participated in the screaming and intimidation of me and my elementary aged children. I was literally scared someone was going to hit me. The ironic thing is that the shop has pictures of happy families on the walls, but in reality it is a hangout for horrific, aggressive teenagers. Sorry to say but I can't wait for this place to close. Stay away. Matias, thank you for responding. I would be happy to discuss this with you. Feel free to reach out or send me your contact info.

Amazing placing we adore it mr Philip the best Love the taste and the attention, you Gould swing by

The girl behind the counter, sadly I didn't catch her name, with short bright red hair was so sweet and helpful, definitely made my experience great.

Incredibly kind, friendly, and talkative people who let me try a lot of flavors and made excellent conversation! It feels like a family business. I am a New Yorker but I felt right at home! A wonderful business in this super fancy town. The banana split & chocolate cherry flavors were so delectable I put them both in a smoothie and loved it!!!! Last thing I did in FL before I flew home. Support this adorable biz :)

Our first time visiting this location as we normally go to the Miami Beach location. We were so pleased when we ran into Felix at the Surfside location! He was always our cashier when we went to Miami Beach location and it was a surprise to see him at this store now. We love the ice cream but Felix makes a joyous ice cream outing even better. His attitude and service is just a pleasure in itself. Thank you Felix and Rita's!

twice I ordered a mango misty , and twice you sent vanilla custard. absolutely terribllybran place, gives the others a bad name.

If you're craving something sweet, Rita's is the place to go! My family and I would always visit the location in West Palm Beach, anytime we were in the area because for us is almost 45 minutes to an hour away. Once we heard of this location we had to go try it. After a nice day at the beach, Rita's frozen custard is perfect. I love the creamy chocolate custard in a waffle cone. But they have so many options you'll leave wanting more. The employees were really nice and helpful, as we took some time to order being with a group.

Literally just waited 15 minutes while the one attendant did not even acknowledge us. Left without ordering

So excited that Rita's Italian ice is here in south Florida! Italian ice is like snow cones but the ice is much more fine. Taste so much better than snow cones. I love the creamy Custard that you can get on top of the Italian ice. It creates a perfect balance of sweet and creamy. Definitely recommend getting the mango Italian ice! A small size is more than enough to share with a friend. This location is also kosher.

Great custard and excellent service! Employees are very friendly and helpful. A great spot to visit on our vacation.

I've been waiting for this location to open up. I'm from Georgia so we had several locations up there. I got the Swedish fish Italian ice with vanilla custard. Custard was amazing. There was one tiny problem, the Italian ice could have been more frozen. Other than that it was good. Staff was nice and the place was clean and bright :)

Was at Rita's today, and every time I am there, Felix and Liel are the friendliest servers! They are always so happy to help the customers and make the tastiest suggestions. Really love going there. Love the ices, but they are the best!

Great treat after dinner. Staff was very nice and the custard was awesome. Get the mudslide!! Five stars.

Fine soft serve ice cream (or "Custard" as they call it). Extortionately priced (More than $5 for the equivalent of a small Carvel cone). They're Kosher and are largely targeting an Orthodox Jewish enclave in Surfside. As such, they've got their customers by the balls, with nowhere else to go, and can charge whatever they can get away with. But do the Orthodox really have nowhere else to go for a soft serve cone? Actually, they could go to Carvel in North Miami Beach, because Carvel Is Kosher. Kosher food doesn't have to be priced sky high (for example Foozo Pizza in Bay Harbor Islands, which can attract the general public, and not just the black hat and beard crowd). But Kosher food can be priced exploitatively (such as the $49 rack of beef ribs at Backyard Barbeque in Surfside). And before any of you accuse me of being biased or anti-semetic, I should explain that I'm of 100% Jewish ethnicity, but like 66% of Americans of Jewish ethnicity, I'm secular and assimilated (I.E. not a participant in organized religion). I've got nothing against Kosher food, but I don't require it. My first visit to Rita's will be my last.

This place was super good! I came with my family and it was an amazing experience. The customer service here is excellent and the desserts are delicious! However, sometimes they have a long line due to how good this place is. The longest I have waited was 5 minutes in a line though. I would recommend this place to anyone who is looking for a nice treat!

Literally obsessed. I ordered a gelati and my sister ordered a milkshake. We both loved it! They mixed the custard with the milkshake which makes it even better! If I could come here weekly, I would. Such a lovely treat!