Roccos Doughnut Company

Just amazing and delicious! When you have a craving, Rocco's hits the spot. There was a line outside Saturday morning. I noticed folks who ordered online and didn't need to wait long or outside as their order was brought to them via curbside pickup. Next time I'm definitely ordering online. Update: We come here several times each month. Love their monthly update to their menu. Our favorite so far is the coconut flavor with filling.

If you want to eat the Very BEST EVER donuts. Waste NOT your time and come to Rocco’s. It will NOT be disappointed and if you have children, your family will enjoy a great time. They have amazing flavors and the donuts melt in your mouth in a way NO other ever does. I’m very greatful to live close by one of these stores and hope they continue to be successful. It would seem they also do an assorted platter (didn’t know that) and that’s made up of pieces of a variety of delicious donuts. I invite you to treat yourself today. Come to Rocco’s and support local busines.

Rocco's Doughnut Company was a legendary and esteemed shop when it first opened in my junior year of high school at WHS. I realized a while ago that I hadn't visited despite almost graduating college, so checked the monthly flavors on their instagram page and decided to head on down. I'm writing this review almost a year later but I definitely remember flavor. It was a pretty solid donut but on the slightly pricer side. Rocco's makes bigger-than-average donuts, and they rotate their flavors every month. I've followed them for a while and they never fail to impress with their selections. Service is good; I think they employ local teens. Great place for specialty donuts, and you won't be disappointed!

Cute little bakery with the largest donuts! So many amazing flavor combinations!

Next level donuts... The fluffy dough... The rich and abundance of toppings... Great combinations of flavors. Due to covid-19, it's web order only during the week for Fri-Sun pickups. No walk-ins. You might want to order by Thursday as they run out quite frequently. My favorite is the maple bacon...! The chocolate peanut butter truffle is amazing too. The line to pick up could be long. But it's well worth it. Everyone is super friendly as well. Rocco's the real deal!

These girls were set up to fail. It just felt like no one’s managing the situation or giving them any solutions. I paid $32 for a breakfast that wasn’t even what I ordered. I was excited to finally try this place after hearing so much hype, but honestly, it was disappointing. I ordered online, picked up my bag, and there was no burrito or donut in it which was half the order. Had to turn around and go back in, which defeats the point of quick pickup. The two girls at the counter were super sweet and doing their best, but told me they didn’t have burrito wraps so they just put it in a bowl. Said it’s “honestly better that way” and that the manager threw out the wraps because they were broken. There’s literally a Stop & Shop across the street with wraps that would work just fine in a pinch. I also thought I checked a box to be notified if an item wasn’t available? The lavender coffee tasted like hazelnut, but I was assured it was lavender. $32 for a breakfast that isn’t what I ordered is crazy.

As far as doughnuts go, this is a good spot. They pride themselves on more gourmet style doughnuts, so you’ll pay 4 times more for a dozen doughnuts than you would at a Dunkin’ or Krispy Kreme or HoneyDew, but you’ll also be on a different quality plane entirely. Doughnuts are a bit sweet, but you’re eating doughnuts, so it’s forgiven. I only mention it, because I had doughnuts in Dublin that defined what perfect sweetness should be. But no problem here. They offer other options such as tea with boba, breakfast sandwiches, bagels with cream cheese, coffee, and more. It was good to try these folks at least once. They’re too far for me to make it a repeat spot, but it might be right for you! Enjoy!

We love Rocco’s but were really disappointed when we were shorted a donut in our order. We paid for 4 and were only given 3. Would not visit this location again!

Stopped in today for the first time. Place is awesome!! Haven't tried the donuts but the breakfast wrap was delicious!!! Ice coffee hit the spot as well! Definitely stopping in next time again to try the donuts!

This is THE place for donuts in the area. Roccos is as good as any you will find in Boston/Cambridge. There are some other donut shops in the area with "high falutin" ingredients but Roccos makes gorgeous, delicious donuts in flavors everyone wants. When I announce a trip to Roccos, everyone is immediately in a good mood and on best behavior! The staff is friendly and helpful. The donuts are HUGE, innovative and tasty. They have standard flavors as well as monthly menus with new flavors to try. And what is a donut shop without yummy coffee! There is no seating here so plan to down them in your car ;-)

In all honesty, this is the best donut shop in Massachusetts. They have other locations although I have not been to them. I have only been to the westborough location. The selection and the quality are wonderful. They are gigantic donuts great for sharing or if you just want something all to yourself. I especially love coming here in the fall and winter for the different seasonal menus of donuts they come out with. I highly recommend the Oreo cookies and cream doughnut, and the French toast doughnut. Both two of my personal favorites, but the others are very good as well. You can also pre-order online which is a big convenience and they often do discounts for members if you sign up to do any type of pre-order.

Really delicious donuts! Plenty to choose from even at 10:30 am on a Sunday. We got a box of 4, and chose the carrot cake, maple bacon, strawberry Nutella, and chocolate chip whoopie pie. The flavors were excellent, the donuts were fluffy and fresh, and the size was huge. Staff were friendly and patient even with a bit of a line, excellent service. The shop is clean and spacious, with a good amount of parking. I look forward to coming here again next time I visit the area!

Every time I come here I end up disappointed. Donuts are mid and the staff is rude. Much better donuts around here like Basic Batch or the Donut Stand.

After a couple of years I feel I need to update my review. While Rocco's donuts are still high quality donuts, always cooked well and with a beautiful structure, their flavors have become really underwhelming. While Chocolate Taco or Samoa or Pina Colada or whatever SOUND amazing, the actual intensity of the flavoring is so weak. Nine times out of ten I feel like I'm eating just a chocolate donut or just a risen donut. It's a shame, because I never feel like I'm getting anything different now. I'm not sure what happened. I'll still order from there, but not as often.

Best yeast risen donut I have ever tried! The maple bacon was perfect and not too sweet!

"What a wicked game you play, to make me feel this way What a wicked thing to do, to let me dream of you" (Chris Isaak) Thank You Wicked Bites - Part One of Two If you live in my part of the country, and if your cable system carries New England Sports Network (NESN) you may have come across the show "Wicked Bites". It's a very fun show that has their three hosts crisscross around the region checking out local bars and restaurants. A recent segment highlighted Rocco's Doughnuts in Westboro, and the place looked so cool we kind of decided we'd stop there whenever the opportunity presented itself to do so. Yesterday's trip to Boston enabled us to stop there on the way home. They have some massive donuts there, similar to the kind we see at Donut Crazy. The varieties are outrageous, as their April choices prove - with Fruity Pebbles, Maple Bacon, Fluffernutter Twist, Funfetti Cake Batter, and Chocolate Chip Whoopie Pie among others. Our selections from their March menu included Two Blueberry Crunch, a Sweet Roll, and a Blueberry Glazed. The store closes at 1:00 and since we were there a little after 12, selection was somewhat limited. Quality and quantity wise, the donuts are fantastic. They were huge, super flavorful, with great cake, icings and toppings. Our server was very personable and helpful. A la Carte pricing is $3.50-$4.50 each, Boxes of 12 are $38, boxes of 6 are $20, and a box of 4 is $14.

Large and delish! Best donuts anywhere in the state! A bit pricey, but definitely worth every cent. The staff are friendly and helpful.

I visited the Millbury location and WOW! Was expecting a regular small local bakery and coffee shop, but walked into Donut Heaven! The aroma of the freshly baked treats hits on entry. The artful display is beyond tempting. I had the perfect level of assistance in making my donut and beverage choices. Having been craving an Apply Fritter for some time, this was my first choice. It was large, but so amazingly perfect that I ate the entire thing! The others purchased were Chocolate, Honey Dipped and Uncrustable (PBJ). All of which were large, fresh and flavorful. I'd say all donut shops should be like this, but then a place like Rocco's wouldn't be such a rare gem.

Halloween special was so so. Flavor wise, they were straightforward donuts but tasty. Design was a bit of a disappointment given the build up on social media. My kids didn't really think the mummy looked like a mummy. I've included their social media advertising leading up to the Halloween box, and what we actually got It's fine enough but for $20+ they could have put more effort into the mummy. Also, and this one is not ok, the two ghost donuts are supposed to have jelly in it but nope! I did call the store and they are gonna comp me 2 donuts next time I go, so that's good of them.

So I stumbled across this place, and let me tell you, there doughnuts' are amazing. the young lady, could not have been nicer, and even offered to buy a donut for me since it was my first time (I still paid). I would say this place is 60 times better than dunkin donuts. I enthusiastically recommend this place.

Great donuts! Always fresh and new, creative, fun flavors/toppings. Be sure to go early - it's no surprise they sell out of flavors - delish!

We gifted a donut tray and it is amazinggg! So fresh! Fun flavors! Just amazing. Not your typical donuts. Also loved that they were quadrants so you could easily try a bunch of flavors! This was a huge hit!

Finally got a chance to try these donuts. They are fantastic. We tried maple bacon, Boston crème, homer (pink frosted), churro*, funfetti, strawberry shortcake*. Starring the ones I'd definitely get again! A dozen was ~$45. This is behind Dunkin' Donuts, opposite side of the street as Sapporo.

The effort is there, but the doughnuts aren't great. Very "cake-y." I had a Boston cream. It was big, the chocolate was tasty, but the doughnut itself was too dense, and the filling only took up about 1/4 of the inside (the rest was just cake-y doughnut). I also tased a bite of the key lime, chocolate frosted, and oreo doughnuts. None were amazing. The oreo was probably the best of the bunch. I really wanted to love these doughnuts, but they were just OK.

Big, fancy looking donuts. Tried to go here a few months ago but they were closed for vacation. The hype about this place kept it top of mind. So I finally made the trip early one Saturday. Got a variety of 8 donuts. The donuts looked good but they were average in taste, Imho. Yes, creative ideas like fruity pebbles topping but the actual donut is bland and dry. To me the donut is primary and the topping should accentuate it. I've had much better donuts elsewhere. Great service in a bustling store. Nice people. I won't go out of my way again but if I happen to be in the area, I might stop in for one donut. I can cross it off my bucket list.

Really good donuts - always great service from the folks regardless of time. Coffee is usually good. Wish the fritter had more apple in it, wish the coffee roll was a bit more cinnamon flavored. This doesn't stop us from going at least once a month - specials rotate - and ordering way more than we need. Fortunate to have them around the corner. 10/10 would recommend (and do) for anyone coming from out of town or locals that haven't tried it.

Delicious doughnuts at a very reasonable price. The hot chocolate and maple bacon were personal favorites!

These donuts are not worth the hype I've seen on Instagram. They are beautiful to look at but the flavor was very disappointing for such an expensive donut. We bought 7 donuts and paid $27. We drove over an hour to try these after seeing them on Instagram but it wasn't worth the drive.

We've been here a few times when we crave for gourmet donuts. They are usually generous with the amount of topping they put in each donut. However, the reason why I gave it 3 stars was because we ordered the highly promoted Strawberry and cream donut and there was literally one small slice of strawberry in the entire donut, not even a whole strawberry. I'll still come back occasionally when I'm craving for a gourmet donut and when they have new limited edition flavors. Tip: You have to go early because they are quite popular and donuts are normally sold out well before their closing time. They also have two locations, Millbury and Westborough. The Westborough location has a parking plaza which is a an asset compared to the few parking spots at the Milbury location.

Thank you Rocco's Westborough and the staff for being open and offering curbside pickup during tough times. I'm glad the demand for these delicious donuts remain high. The online order experience worked out great, and same as you arrive to pickup the order. For folks who haven't tried their pickup order yet, you place an order on their site, and they will arrange a date for pickup. As you arrive, you text a certain number to let them know you have arrived and someone will bring your order out to Easy peasy. Enjoy the donuts. Cheers and be well.

The Westborough location is a step up from the original Millbury location in that the parking and interior are both more ample, and only Westborough has seating: ten counter stools against counters along the wall. Over 30 varieties of donuts are available, with some classics (honey dipped), some juvenile (breakfast cereal), some nifty offshoots of existing foods (Hostess cupcakes), and some seasonal (peppermint bark at Christmas), with a pretty even distribution of chocolate, fruit flavored, and other sweets. All donuts are huge and all are uniformly priced at $3.50. Quality is right down the middle for a non-chain donut shop. Toppings are creative and certainly adequate, but don't have the oomph of a Union Square or Blackbird or PVD or Knead. Beneath the toppings, the underlying donuts are just soft enough (neither warm/delicate nor old/stiff). Again, perfectly adequate, but I don't see the freshness and "give" of a Linda's or Ruby's or Donna's at their best. The dough on the non-chocolate ones has a pleasantly subtle flavor that's not too sweet, letting the toppings handle that. Rocco's is a nice compromise that should satisfy both the old school donut aficionado and the hipster donut aficionado. The service is a plus. Some of my comparisons above might seem harsh, but I like this place. So file under like, not love, but there's nothing wrong with like.

DONUT HEAVEN! Rocco's Doughnut Co. has so many choices to choose from that I had to get at least a dozen! The donuts are also enormous (bigger than my hand)! I was excited to try the blueberry bacon brunch (the one with a waffle on top) and it was definitely not a disappointment, it's literally a whole meal! Some other flavors I got were caramel Nutella fried dough, maple bacon, pumpkin cannoli, PB chocolate dip, pumpkin muffin, blueberry cobbler, Cinnamon Toast Crunch, fruity pebbles, cookies n' cream almost the whole menu they can sell out of flavors pretty quickly so be sure to go early! They also have new flavors every month! I'll definitely come back here for more!

Great donuts. Wish they had gluten-free options for my husband. The donuts are pretty big so definitely good to share.

I come here first thing in the morning knowing that they have a history of selling out if you get here later in the day. There was a pretty expansive selection of doughnuts, so I opted to go with the Hostess Cupcake, strawberry shortcake, cosmic brownie, and peanut butter chocolate. All of the doughnuts were awesome like the Milbury location, but definitely can all be split into 2 decent servings. I will say they are not cheap, so not sure this is something I would be doing multiple times a week, but worth the value on the amazing quality. This location is much more spacious and accommodating. There is now benches uppity can eat your doughnut there and enjoy some of their coffee. Definitely an awesome doughnut and worth giving them a try if you have not and are in the area.

They popped up on my Insta feed and we are all fat in this family so off we went to get some donuts. It was Sunday am and I knew they closed at 1. We got there around 12 and I already expected to not have a full array of things due to timing... We got several options (the girls gave us a great end of day discount) the donuts were large, fresh and super designed. There were many options to choose from, would definitely go back another time to try to get specifics that I have seen on the pages!

Great place for big carb loading sugar rush. These donuts are not so average. Worth the trip.

Last-minute decision to check out this donut place right before they closed and was hoping they weren't sold out yet! Low and behold we got the very last donut of the day, a hostess donut. These donuts are really big and no wonder they sell out so fast! They're only open on the weekend (Friday-Sunday) so I'd definitely recommend ordering ahead the day before you decide to go. I will definitely do that next time because there are so many flavors that I want to try out! As for the hostess donut, it was a good cakey texture and a perfect chocolate coating, not overly sweet. I'll be making a trip back and trying out their other flavors soon!

Oh man! Most delicious donuts and they're huge. And fresh. Very creative flavors. The best.

Yeah, five stars for a donut joint. The best damn donuts I have had since I was a kid. These are real donuts, not the empty puffs of modified starches and HFCS, from the national chains and other local chains. We got a box of six. Each donut is enough for a good sized person. If you eat two in a sitting, you deserve the taunting. We got: Maple Bacon, Fruity Pebbles, two apple fritters, a nutella, and a coffee roll. All were amazing. Well risen, not greasy, nice browning, light texture. You can tell they take good care of the fryers. The you g woman helping us was friendly and knowledgeable. She had great suggestions about beverages. While they weren't cheap, I would say the price was commensurate to the quality. Six pieces and two coffees were a touch over 25 bucks. Wasn't too busy when I went in on a Friday morning, but you can tell they were ready to hustle. Well worth a drive for great donuts and coffee.

Go EARLY. I made a return trip for their new December menu and some of their flavors were already sold out by 9am. Very pleased with what we got - large donuts for big donut energy, as always. The two employees behind the counter were very friendly and also helpful with any questions we had, as usual.

Artisan doughnuts in Metro West! They are very fresh and delicious! Now we don't have to go to Boston or Providence to get a really good doughnut. Please support this fabulous local business!

My first experience with Rocco's was a week ago. Didn't know how the pre order on the weekdays work at all. Ended up driving there to find out, everything has to be pre ordered and pick up time is selected during check Out online. So I was so eager to try their donuts, put the order in by Wednesday and picked up on sat. Definitely early time pick up is way better to avoid the wait time and traffic at the parking lot. Here's the summary of my own opinion on the donuts that I tried so far. I'm sure I will go back for more. Maybe not every week hehe They are so big and Delicious! Must order: Chocolate frosted with sprinkles Apple fritter Orange creamsicle yes yes yes!!!! Coffee roll and strawberry frosted with sprinkles are just ok! Never will I order again: Brown sugar pecan donut that's a bit cakey for me! Butternut crunch didn't do anything for me either! Thank you for making some new flavors for June! I look forward to going back to try more donuts!!!!

This place was a real jewel of a find while on an overnight trip. Amazing donuts like I have never had before! I highly recommend visiting Rocco's. You will never be satisfied with franchise baked goods again.

I love Rocco's and I don't like donuts/sweet pastries, so that's saying something! My boyfriend initially found this shop and now we go whenever he comes to visit me from NH. Picturesd: peach & cream donut, rasp. Hibiscus tea w/ mango popping boba

My favorite sweet treat in western mass! Wish they were open a little longer during the day but always worth it!

Went to Rocco's Doughnut Company right when they open at 6:30 am and there were already 5 people waiting. They have the biggest doughnuts I have ever seen. You could literally fit a good size pizza inside they box they put the 6 doughnuts in. The apple fritter weighed over 1/2 pound by itself. The Apple Fritter and Strawberry Frosted were my top two. The other four I had were the Milky Way, Buttercrunch, Sour Patch, and Maple Bacon. I liked the Sour Patch because it had a hint of sour mixed with another filling. It was packed with filling as well they do not skimp on that regard. They have a very wide selection of hand crafted doughnuts. Rocco's Doughnut Company crushed it. They doughnuts are a bit pricey but worth it in my opinion. I cannot wait to go back and try more. Cheers!! The delicious doughnuts featured in the Cheat Day video here: https://www.youtube.com/watch?v=28MTVkMCsvc&t=554s

The best doughnut shop EVER! I love the fact that they have a new variety of donuts every month with full descriptions on their Instagram. I began purchasing from Rocco's around July 2020 and I've been obsessed with them ever since. The online ordering process is extremely easy and painless. You can go to their website and order pick up if you don't have time. All you have to do is pick which donuts you'd like, time/date, pay with a card, and you're ready to get your delicious desserts! I have never tried the Millbury location but I honestly don't mind driving 30 minutes to Westborough because they offer online ordering and curbside. When you get to the location, you have to text a number of your name, the type of car you're in, and someone will come out with your order. It's as simple as that! The donuts are always fresh especially early in the morning. They are SO creative and I'm always amazed whenever I try a new flavor. If I had to choose, my all-time favorite donuts from them have to be the fruity pebbles and coffee roll *chef kiss* The size is ginormous, filling, and absolutely mouth-watering. I highly recommend this place, it's SO worth the visit and price!

This is a fun treat when you have a group of people to share a bunch of doughnuts, but I can't imagine being a regular. Our favorites were some of the traditional varieties, such as Boston Creme, Lemon w/ powdered sugar, and the Apple Fritter. I was there first thing Sunday morning, but the Vegan doughnut had been there for days. It was a bad sign when they had to spend a few minutes looking for it. In my opinion, if you don't have it fresh, don't serve it to your customers.

Thought I would give this place another try after my rotten review couple months ago. This place is never open. The owner told me in my last review they are only open Thur, Fri and Sat. which is VERY lame for a donut/coffee shop. So I went there at 9:30am after I dropped the kids off up the street at daycare. CLOSED. NOT OPEN. ITS GOD DAMN THURSDAY MORNING AND THIS PLACE ISNT EVEN OPEN. Place still sucks. My first review still holds water

We been getting donuts at Rocco's since they came to Westboro and finally taking time for a review. Their best donuts are often the simplest - the apple cider donut is wonderful, the hostess (vanilla cake with chocolate coating) is another favorite. Overall, there are some inconsistencies in their offerings, the chocolate cake donuts sometimes taste oily and some others have been dry. They are huge (so recommend sharing if you want to try a few) and creative; yeast, filled, various cake flavors, and a monthly rotation of flavors. Great to have them in metro-west.

I'm updating my review, because since my first review, they have the full monthly menu available every day. I really wish they would post on social media what the donut line up is (picture of displayed donuts). I love seeing what all the donuts look like. That being said, the donuts are still delicious, bigger than the average donut, and worth the wait. I can never walk out of there with just one donut! They offer a nice coffee selection, including hot and cold, sweetened and unsweetened flavors and nitro cold brew. The Westborough location is larger than Millbury - both inside and out (parking lot). There's a few seats to sit and eat. The staff is always very friendly and welcoming. My favorite donuts are yeast raised donuts. A few I've tried and loved are the Snickerdoodle, Boston Cream and Chocolate Peanut Butter Pie.

Love going to the millbury location so I'm excited to come here! Doughnuts are made fresh and you can follow them on social media to see what will be on the menu for the week. Always a great start to the weekend!

We drove 35 minutes for these donuts. Partly because we heard they were good and partly because we needed to get out of the house. Worth it on both accounts. The key to getting the donuts toy want is ordering online a day or more in advance. They need the online orders by 4 or 5 pm at the latest to get them to you next day. Once you've got your order, you go anytime during the pickup day, text them the # they provide you in your confirmation, which comes via email and text and it's on the wall when you arrive. Then they bring them out to your car. If you don't order online and don't go when they open at 6:30 am, you likely won't get most, if not all, of what you want.

My kids favorite are the Oreo ones. Too sweet for me but they are well made. I'm plain and LOVE the cinnamon roll and chocolate frosted. Love that they are baked fresh each day. Worth the wait. They definitely cost more but are HUGE and worth it as I noted above.

I'm become an even bigger fan! My favorite monthly treat. Be sure to check out their socials ahead of time to check out their monthly menu. And what's even better is now you can order ahead so you can be sure you'll get your most desired flavors the morning after, without the worry of them being sold out.

Awesome donuts. Visited for the first time and got a big donut cake for a birthday. Also got a donut for breakfast along with the coffee. The coffee was fresh and the donut was delicious and large enough to share.

We tried Rocco's Doughnut Company on a chilly Sunday morning. When we arrived, the line was out the door, which we expected. One thing to get out of the way: when we finally made our way inside we realized that it's very small and only a handful of groups (maybe 5) were actually inside. What was most surprising, though, was for how few groups were inside, the line moved painfully slow. At first we thought it was because the choices are overwhelming and people were taking a long time to decide, but after a few minutes of observation we realized that the staff was taking their sweet time and customers spent a lot of time repeating what they wanted. We peeked at the donuts when we first got inside and knew exactly what we wanted. We had to repeat our order 3 times because the woman helping us was distracted. We ordered coffee at the checkout, but the person making the coffee was the same person taking payment, so we ended up holding up the line for 2-3 mins while he (very slowly) got our coffee - the whole process was kind of a mess. By the way, skip the coffee. It wasn't good. With that said, the donuts were out of this world. They're the size of a small child and weigh as much as a bowling ball. Plus the toppings are so creative, outrageous and delicious. We loved that they didn't just slap toppings on one flavor donut - there are cake donuts and yeast donuts and chocolate donuts and filled donuts - yum. We got 6 donuts: grasshopper, cinnamon toast crunch, fruity pebble, muddy buddy, boston crème and pumpkin spice latte. Our favorite was the muddy buddy and the only one I wouldn't order again is the PSL - it had a very strange and unpleasant flavor. Rocco's isn't a place you'd go every weekend - it's a special treat, cheat day kind of destination, but definitely a must try. If not for the extremely slow service, we would have given Rocco's 5 stars.