D.wight L.
Yelp
Small neighborhood market servicing a quiet neighborhood in the Oakland hills. It is so tucked in, that I would say that it would be hard to 'stumble' onto. Given that, then they don't need to service to everyone, just who they feel is their given market. Hence this won't be for you if you're into national brands and stock your pad with Oreos, Doritos, Coke and Cheerios. Much closer to a Trader Joe's in appeal, but much more expensive.
I actually would of never found this place, except Yelp led me here for a lunch time sandwich. Two Local Girls is a little hipster deli that subleases a corner in this market. Except 2 times I came to try them, they were closed. The hours of operation on the Yelp listing is either not accurate or not followed.
So since I was already here, I browsed the store and got stuff for the house. Very small town vibe. So much different than say a market just 10 minutes down the road, say in the Temescal or the Laurel District. Without getting too political, let's just say someone from Vermont or Minnesota would feel comfortable here, without missing a beat. It also reminds me of many markets I run into whilst out on road trips to smaller towns USA.
The produce and meats are quite scarce here, therefore expensive. The only reason to ever pick those up here is if one from the neighborhood didn't want to drive or travel at all.
Lots of fancier things too, like oils of all types, Euro treats, and a good percentage of things organic. My draw and take away here is they have Semi Freddi's bread here on the daily. It is the same level as Acme for me, and when I see it, I'll usually grab something. Also grabbed some cheese from Point Reyes, some packaged pate to go with my bread score and it was worthy of the splurge. Some epic lunches the next few days.
So definitely not usually in my regular path. But made the best of it, while I was passing through. As an outsider, I'm a fan for the most part.