Dorna N.
Yelp
Food is a hugely personal thing -- not a one-size-fits-all -- and these guys truly *get it.* It's one of those creature comforts that will have people coming back again and again when done right, and that's why Rocky's is packed with return customers at all hours of the day and night, 24/7/365.
Have a weird, off-menu request? They got you. Want half a sandwich instead of a full? They got you. Extra crispy? Coming right up. If they're able to make it, they will literally never turn you down. That's how you achieve a loyal following instead of just customers: give people exactly what they want, made to order, and they'll love you for it.
They've got a menu of both traditional deli foods along with some creative unique twists (pretty sure I saw a sandwich on a doughnut listed somewhere on there), and the combination of ingredients, both hot and cold, is endless. Also some salads, fruits, pastries, and other snacks.
Customer service is stellar. These folks are so nice, and will give you individual attention no matter how busy they are.
Somehow, everything here just tastes better somewhere around the neighborhood of 1am or so. Call me crazy, but I'm pretty sure it's science. Try it and tell me I'm wrong -- that's right, you can't.