Matt G.
Yelp
Discovered this little (VERY little) place on the way to a new job that I got in the area. I had heard of rook a thousand times in the past, but never got around to trying them, since I tend to get my coffee more local to me, down at Asbury Park Roastery.
After leaving way too early for work one day, I figured I'd stop in for a cup in the morning. First off, holy cow is this place busy. The parking lot is always packed, so finding parking in the AM is difficult to near impossible. I'm not sure what it is about this area, but it seems like every other car has New York license plates - something that wouldn't bother most people, but makes my New Jersey blood boil with what can only be described as "Anti-benny rage", especially during rush hour.
The interior of this particular location mirrors the parking lot situation: it's very small, cramped, and in the busy morning hours you'll find yourself shoulder to shoulder with people. My one complaint is that they could really do with a line management system here, be it a ticket-number, a rope, or hell, even a sign above the register that says "line starts to the right / left". Every time I've been here in the AM, I've gotten cut off by some random jerk who just barges in and barks out their order as if nobody else could have possibly been waiting. It doesn't seem to matter if I wait patiently on the left or the right side of the store, someone is bound to walk into the dead center without so much as looking around at anyone else when they call out "next person, please". I grit my teeth the first few times, but eventually everyone hits their breaking point and I'd be lying if I said I haven't gotten snippy with a few of these people. That aside, the baristas & employees here have been nothing but helpful and fast, super friendly, and manage to work as fast as they can, despite the crowded and hot "shack".
On to the important bit: the coffee. Each cup is made to order, by which I mean they grind it, put it into a basket, and pour piping hot water over it to give you the freshest cup possible, AKA, the "pour over" technique. The quality of the coffee is fantastic as well - their roasters obviously know what they're doing. There's plenty of variety to choose from, ranging from the fruitier Ethiopian coffees to the more earth Sumatra, etc. For craft brewed stuff, the prices are right too, around $3 for a large cup, WELL below the price that you'll pay for a burnt-tasting cup from Starbucks. The only thing I'd like to note here, is if you're like me and only like a little bit of cream in your coffee, make sure to strongly emphasize it. I usually order a cup with no sugar and "just a touch" of cream for color, but end up getting WAY too much cream in it. Not a big deal, it tastes just fine - but just be aware when ordering.
In all, I'll probably try to hit one of their other locations for my morning brew. The line management, the mass influx of out of state snoots, and the cramped parking lot make for a really awkward situation in the morning when trying to get to work on time. Leave this location to the clueless bennies, and hit one of the other locations instead - the coffee is worth it!