Matt G.
Yelp
Having come here on and off for about a year now, I'm feeling like the initial "wow" factor has kind of worn off - at least for me. Why is that? Well, a few reasons:
First off, I've noticed the coffee has been quite inconsistent here. I normally ordered a regular Hondoruas with "just a touch of cream for color", since good fresh roasted stuff really shouldn't need anything in it. Apparently asking for a touch of cream is a tall order, since it almost always came back to me with a ton of the stuff, which kind of ruins the flavor of the coffee itself. "Okay", I thought, "I'll just order it black then, and put my own cream in at the office". This made me realize why the creamer always felt overbearing - some days the coffee was super watery, other days it had a decent body. Maybe their grinder isn't up to snuff, I don't know.
On top of that, the couple of times I bought whole beans for my machines at home, I was a bit disappointed. Now, I'm no stranger to coffee - I own one of those crazy super-automatic espresso machines in addition to my standard drip maker, as well as a fairly high end burr grinder. The resulting brews from the beans here have been merely so-so, compared to places like Asbury Park Roastery or JSCR. Why it is, I have no idea, but the only guess I have is that in an effort to expand, they've lost a bit of that "craft" / small batch flavor.
Don't get me wrong, Rook is still a solid choice for coffee in the area, and is *miles* ahead of the swill you'll get at places like Starbucks or Dunkin. That said, it's a tad pricy for a cup of coffee, especially considering they can never seem to get my order right, and the inconsistencies / quality from their rapid expansion is starting to show, at least in my opinion.