Rosenthal Wine Merchant

Rosenfeld Wines is truly a gem of a wine shop in East Harlem. The team is incredibly kind and has saved me more than once, especially when I’ve needed help choosing gifts. They’ll even ship and deliver, which makes everything so effortless. I’m really grateful to have found this place. Highly recommend to anyone looking for a thoughtful bottle, a great tasting, or simply a shop that genuinely cares about helping everyone who walks through the door find something they’ll enjoy.

Wine Knowledge ... Yes If you are a poor man's wine connoisseur some of you might have read "Reflections of a Wine Merchant" by Neal Rosenthal. Well here is Neil's store. I flew to NYC and this is one of the stops I picked. We were helped by William and what a pleasure it was to hear not only about wine but about wine experience. Tucked away up on the Upper East side of Manhattan this is a must go to if you love wine.

My family’s been shopping here for several DECADES— they are the best of the best. Drop in for an astoundingly-priced $20 tasting and try delicious varietals with a curated soundtrack and helpful context.

I lifelong New Yorker I've never experienced a wine emporium like this one. Unique. Stocked only with the produce of very small vineyards in France, Italy and the west coast of the USA. Will, the proprietor, is an encyclopedia about wine and laws from the Prohibition era. Their web site and blog is at yet another level of knowledge and sophistication. The space itself is just beautiful.

the best. Wil knows wine and knows how to help you find great quality at any price point. When I bring a Rosenthal bottle, my wine snob friends make a point of telling me what a great bottle I have brought, as if I had a clue!

Had a personalized tasting where we tasted quality wines. Will the proprietor was very nice and gracious.

Owner Will knows a lot about wine. Fave wine shop in the city.

Best wine shop uptown. Proprietor knows his wine!

The employees are very nice and knowledgeable. Really enjoyed the wine we drank and the community feel of the shop. Loved how large the selection was and the exposed brick! Might have my birthday party here!

Now in East Harlem! The store looks intimidating and I was scared to go in, but Will opened the door and welcomed me in. I have been a customer every since.

this is a GREAT place to get your wine. Wil who runs the place is very knowledgeable and friendly, the prices span a wide range (including the very reasonable) and always good. at home, we check the bottles for the Rosenthal label if we are unsure of our interest. and we have plenty of very nice $15 bottles of wine. when we want to get a bottle for a wine snob, we tell Wil what we are after.......he gives us a few "throwaway" facts about the bottle, so we sound as if we have a clue.....and our wine snob friends are always impressed.

Owned and managed by William Helburn, previously manager at the retail store for importer Neil Rosenthal. The shop is now an independent business, but carries solely wines from Neil Rosenthal, one of the best importers in the US. William is always on the floor, and is expert and friendly. Definitely give this shop a visit.

Wonderful selection of wines, and these make a great gift!