Ellen C.
Yelp
After living in New Orleans for four years, it was kind of a nostalgic sigh coming upon this place. It's evidently owned by former New Orleanians, so authenticity can be mostly assured.
Royal Blue is a nicely stocked convenience store and deli. In terms of the deli - there's a whole hoard of sandwiches to choose from (haven't tried any of them, but the descriptions all sound pretty enticing), pizza, a few baked goods. There is a very limited produce section that more often, than not, seems very poorly stocked (probably not popular), an impressive wine selection for a store of that size, a frozen foods section, and dry foods - offering many of Austin's local goodies.
As with any convenience store, the prices are slightly more inflated than what you would anticipate from any regular grocery store. But hey, those other grocery stores aren't open until midnight and aren't as accessible as Royal Blue - so there's always that to be considered.
I certainly appreciate this place because of the late hours and well, its convenience. Although Whole Foods may even seem like a "deal" compared to the prices here, sometimes you may not be keen on braving the major masses of people and labyrinth-like aisles of "omg, I want to buy everything here!" Royal Blue has really come through for us when sometimes, we just want a bag of chips and it happens to be on the way.