ROYCE' Chocolate at Bryant Park in New York City

Royce chocolates are legendary in Japan and this location has been serving the neighborhood with a wide assortment of melt in your mouth morsels of chocolaty goodness for over 10 years. The selection in this shop is more than you’ll encounter returning from Narita airport duty-free, which is always a favorite takeaway for my family when leaving Japan. The taste is unique, creamy & just simply amazing. If you’re near Bryant park do yourself a favor & stop by this shop across the street on the south side of the park. Your tastebuds will thank you! If you’re not wanting it in the house just get yourself one of the delectable free samples. Yes, free samples! No judgement here! The staff was kind & helpful, and the shop clean & bright. See my photos.

The staff were very nice and friendly. This was my first time here. They have a good selection of chocolate. I got matcha and champagne flavored today. They were both delicious. It was silky and had a very nice consistency. It melts in moth nice and slowly. I had a great time shopping here and had an even better time savoring it at home. Highly recommended!

A friend brought me here for my first time in NYC. Really nice boutique chocolate shop that specializing in chocolate from Japan. They infuse all sorts of flavors and the one I tried was Oolong- it was delicious and creamy. The staff were friendly and they had samples out which was nice. It’s a small, very straightforward niche kind of place if you like gourmet chocolate. It is pricier but definitely worth it if you like high quality made chocolates.

From the moment I walked in, this was an incredible experience. The staff were super friendly and knowledgeable, and they gave us several quite large samples of chocolates to try. They are special chocolate is made with milk from Hokkaido, Japan. It’s incredibly soft, anything, requiring refrigeration her, but Doray, if you purchase this chocolate, they will give you a complementary, special bag to keep it refrigerated. We got to try a macho, white chocolate, a milk, chocolate with champagne, and 62% dark chocolate. Let me preface this by saying those three samples were easily the best chocolate pieces I’ve ever had. This store is the real deal, and yes, while their price is a little expensive, it is completely worth it. Overall, this is an absolute must if you want to have an incredible chocolate experience.

*I was able to experience ROYCE as part of a Yelp event and this review is based off of that experience. * I had a really great experience at ROYCE a few days ago! It was a little hidden so just pay attention to where you are at so you don’t miss it! The girl who worked with me was super friendly and explained all about their chocolates. I got to sample 3 kinds (a matcha, milk, and dark) of chocolates. Honestly, I usually hate dark chocolate but this was one was really good! The milk was still definitely my favorite but I was surprised with how much I liked the dark. The chocolate was served cold and it was so creamy. I was also given a gift bag with chocolate to take home which was so nice. They also had other items for sale like chocolate covered chips, and cookies. Unfortunately I was on my way to another event and it was a really hot day so I wasn’t able to grab anything extra but I will definitely be back to get something!

Update : I visited this store again and had another bad experience. The staff seem to have little knowledge about the products they sell and consistently provide conflicting information each time I visit. I'm not sure if management has changed, but they are even asking for tips despite the poor service. This brand has been my favorite since childhood, and I have been a loyal customer for many years. I understand that today is a particularly busy day, but I feel that hiring part-time staff like the tall lady I encountered may not be the best decision. She was quite pushy and did not allow me to take my time choosing properly. As a result, I felt pressured and ended up purchasing something without being fully confident in my choice. I can only hope that the recipient will like it. As a Japanese brand, I believe customer service should always be a top priority. I kindly ask that you provide better training for your staff to ensure that all customers can enjoy a comfortable and satisfying shopping experience.

It's been a while I went to Bryant Park & was little difficult finding the place. Altho my son always saying I am so bad at directions lol..! But the long commute & finding the time to visit this place was an amazing experience! Thank you so much for organizing this event & inviting ME . And thank you Royce for your warm welcome & hospitality! What a delight was it to visit Royce today. I get to sample 3 of their Nama chocolate . My most fav was the dark chocolate, second favorite was the Mocha one; yum! I did asked her about the quantity of alcohol portion in their chocolates & get to know it's 1% , so as per my knowledge it's ok for me to eat. That was such a great thing to know. Beautiful girl named Aria was so nice & patient answering all my curiosity I might say! She was so knowledgeable & respectful ! I ended up learning so much about chocolates lol! I will surely be back ! I have also learned that their are some chocolates which needs to be refrigerated because they loose the texture in hot weather. So if you live far like me & have a long commute then buy accordingly! And yes you guys know me, have to take some pictures for the memories!

Two words: nama chocolate. This refrigerated chocolate tastes like the inside of a chocolate truffle. A few years ago, I had their cherry blossom nama chocolate which was a beautiful light pink white chocolate base. I didn't see it during my recent visits but you can't go wrong with any nama chocolate, but I highly recommend the matcha and bitters kinds. Not cheap by any means, but well worth it for a premium chocolate experience unlike anything else I’ve tried.