Joshua M.
Yelp
There seems to be a pretty big following for Rubicon Deli, so my partner and I decided to check it out for dinner one evening. We showed up about an hour and a half before closing, thinking it would be a quick stop to grab something casual. Right away, we realized there's no traditional ordering at the counter at least not that night; instead, you place your own order on a touchscreen kiosk. The joys of modern dining, I guess. It wasn't a big deal, but it did feel a bit impersonal, especially for a place that's known for its loyal customer base and supposedly legendary sandwiches.
After placing our order, we waited...and waited. It ended up being about 45 minutes before our food was ready. It was clear they were super busy, which I understand happens during peak hours, but the wait still felt long--especially when we could see other people also looking around wondering when their food would be up. The staff seemed to be working hard, but the overall flow felt kind of disorganized.
Now for the actual food. Honestly, I didn't get what all the fuss is about. The sandwich I ordered was just okay--it felt like it was mostly bread, and not in a good way. The flavors were pretty bland, and there wasn't anything particularly memorable or exciting about it. I wasn't expecting gourmet, but I also wasn't expecting to walk away feeling like I could have made something similar at home. It just didn't live up to the hype I've seen online or heard from friends.
That said, my partner enjoyed it more than I did, which is really why we stopped in--this place had been on their radar for a while. I think if you're someone who loves big, hearty sandwiches or has a nostalgic tie to the place, it might be more your thing. Personally, it's not the type of food I usually go for, and after this experience, I don't see myself coming back anytime soon.
Still, I wouldn't discourage anyone from trying Rubicon for themselves. Clearly, they have a strong fan base for a reason, and maybe I just caught them on an off night or ordered the wrong thing. If you're curious, it's worth stopping in at least once to see if it clicks for you. Just maybe don't go in expecting to be blown away if you're picky about sandwiches like I apparently am.