Rubio's Coastal Grill
Mexican restaurant · San Diego ·

Rubio's Coastal Grill

Mexican restaurant · San Diego ·

Baja-style fish tacos, fresh seafood, and friendly service

fish tacos
california burrito
friendly service
salsa bar
original fish tacos
clean location
good food
takeout
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null
Rubio's Coastal Grill by null

Information

2075-A Camino De La Reina, San Diego, CA 92108 Get directions

$10–20

Order delivery
See Menu
Restroom
Accepts reservations
Popular for lunch
Popular for dinner
Family friendly

Information

Static Map

2075-A Camino De La Reina, San Diego, CA 92108 Get directions

+1 619 299 6502
rubios.com
@rubioscoastalgrill
𝕏
@rubiostweets

$10–20 · Menu

Features

•Restroom
•Accepts reservations
•Popular for lunch
•Popular for dinner
•Family friendly
•Good for groups
•Good for solo dining
•Touristy

Last updated

Dec 16, 2025

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New York Chef James Kent Brings Top-Flight Food to Santa Monica Pier | Eater LA

"Rubio’s Coastal Grill recently closed 48 California locations, citing increased costs from rising wages and food prices and saying the closures followed a review of operations; workers were not notified of the closures, the chain still operates 86 locations across California, Nevada, and Arizona, and it was founded in San Diego in 1983 by Ralph Rubio." - Matthew Kang

https://la.eater.com/2024/6/4/24171107/snackville-santa-monica-pier-restaurants-new-food-options-opening
Rubio's Coastal Grill

Kimmi Alyssa H.

Google
Quintessential service, food and tunes like back in the day! Thank you, Rebecca, for answering a whole bunch of questions with a smile and fabulous hospitality! Thank you to the kitchen you did a terrific job especially on the best walk full of delicious fresh cilantro! Cheers to the bomb sweet potato tacos and terrific unsweet teas and organic natural drinks ripe for the mixin. See you soon!

John T O.

Google
Rudios Original.Fish Tacos TUESDAY SPECIAL is alive and well .ENJOY 1, 2 OR EVEN THREE original.Fish Tacos and call.it a meal, YOUR DONE AND HAPPY !

Nicolas R.

Google
Food was delicious. I recommend visiting on Tuesday where tacos are on special. $2.50 reg fish tacos!

Raven W.

Google
I'm not big on seafood but their chicken tacos are so delicious and my fiance absolutely loves their bacon shrimp burrito! Want to point out that their beans are even better than what I've experienced at some of pricier restaurants too. Clean location, friendly service and consistently yummy food - ample parking as well.

Monica M.

Google
I love Rubios! When I'm near by one, I always stop for food there. This location has always been one of my favorites. They're fast, friendly and CLEAN! I've been to many locations and this one is the cleanest one that I've seen. 100% recommend if your looking for American Mexican food.

Account E.

Google
Was waiting for about 10 min. Sign said to ask. Both cashiers ignored me. So I stood there on my phone. Finally, the cashier got pissed and gave me my food. As bad as this experience was, now I remember why I don't eat at Rubios or order there. The Service. Thanks for reminding grumpy cashier ladies. Who btw, could use the exercise of taking 2 seconds to be polite and help me and walk the 8 inches to give me my food. Awful place as usual. Now I do recall. See you again in another 4 months when I forget this horrible experience.

Sandra W.

Google
My cousin and I both ordered Chicken chopped salad, which was brought to our table immediately. The salads were quite large and we agreed that we probably should have gotten one salad to share. Wrong! The salads were delicious and we both ate every last bite. Clean, great service and delicious food.

Scott G.

Google
I've enjoyed Rubio's for years, but today deserves a special shout out. TL;DR great food and service even during a rush Even though there was a line at the register I was able to place my order in a very reasonable amount of time. +1 for quick cashier skill The taco Tuesday deal is always a welcome sight and $3 a pop for the taco especial makes sure that Taco Tuesdays, stay Taco Tuesdays. +1 for good deals My food came out pretty quickly and tasty as always! Served right to my table. +1 for awesome kitchen staff and good ingredients As I was leaving I saw that the register still had a lunch rush line going but they were already on it with a second register open and taking orders +1 for anticipating needs and being prepared Rubio's is my favorite restaurant for Taco Tuesdays and days like this make me feel happy to keep it that way

Greg R.

Yelp
Store by Camino Reina Chris great service Friendly Clean location Tasty food Great got fries
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Shar M.

Yelp
This is the best Rubios location imo Clear and easily accessible with plenty of parking. Lots of shops and desert places nearby so you can shop around when you're done eating. It's all about the salsa bar!
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Lynn R.

Yelp
I had a coupon for a $5 entree and I wanted to go healthy so I tried the manga avocado salad with shrimp. I ordered online and it was ready on time so I went in a quickly ate inside. The restaurant was very clean and the staff was very friendly. I don't think I will order a salad at Rubio's ever again. This salad was a pile of cheap lettuce with some shrimp and chips on top and a tiny bit of mango salsa and very thin slices of avocado that maybe was a bites worth.Needs to be much more substantial. I left hungry Lesson: Do NOT ORDER A SALAD A RUBIOS
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Estefania C.

Yelp
Rubios always delicious. Rubios feels and tastes healthier than most food spots. I have been here a couple times and it is always good. I got a California bowl this time with chicken and salsa verde. Delicious. They use to have huge reusable bowls and now they have these recycled one time use plates. There is a salsa bar and limes, lemons, cilantro with onions and Jalapeños. Place is clean. Saw two workers cleaning while I was eating here. Known for its fish tacos but my favorite go to items have to be the 3 taco trio, the quesadilla with chicken or steak and the California bowl.
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Lawrence L.

Yelp
We really enjoy Rubio's! At a previous location they had stopped serving mango habanero blackened mahi mahi and they have it here! Got to enjoy a bit of nostalgia. Someone had made a mess of one of the tables but the staff was gracious about getting it all cleaned up. The location is convenient and ambiance is nice for a good quick meal. Would come back again for sure!
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Bob W.

Yelp
I've been eating at Rubios since forever. Fish Taco Especial is my go-to most of the time. The tacos I got at this location were hot, good sized and delicious as usual. I also got a salted caramel cookie which are super good but this one didn't seem fresh and broke apart easily. Oh well. I guess. Enjoyed the food.

Rex A.

Yelp
I tried the langostino lobster bowl and it was so good! Tortilla was hot and fresh. Great customer service by Carla. Very friendly, greeted you with a smile, and knowledgeable about the menu and helped me take advantage of my Rubio's app rewards. Kudos, Carla!! Keep up the great work!!
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Ali H.

Yelp
This is one of my go-tos for a quick reliable, healthier and delicious fast food option! You order at the register then sit down. There is a fresh self serve salsa bar, I love their red salsa! I've had many options from their menu and am always happy. They have an app for promotions and ordering ahead for takeout to make things more convenient but you can always order takeout in store as well! This most recent visit, I decided to try their new featured dish: the langostino lobster bowl. I was surprised when they brought the bowl that it included tortillas. When I've ordered bowls in the past they don't come with chips or tortillas and have always thought that would be a great addition. The only thing I would suggest is that you offer the choice of corn or flour tortillas or chips. I received flour tortillas but would have preferred corn or chips. Thanks for always being a great lunch/dinner with friendly workers and delicious food!

Maiaa A.

Yelp
Worst service and food ever. I like Rubio and have never had a bad experience until this place. I ordered a Rainbow Bowl with chicken and steak! I literally got rice, beans, guacamole and sweet potatoes for $21. Awful! Hire competent people!

rudy p.

Yelp
Don't know the name of the main guy, but he's super kind and offers customer the same smile and nice service. He's very friendly and recommended me the Baja Chicken Burrito, which was shockingly delicious. The store offers good drinks and amazing Salsa Bar. I loved the overall vibe, flavor, and the kindness of the employees. W location
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Lily B.

Yelp
The California burrito I've been wanting! Rubio's California Burrito was so good! The meat was soft and packed with flavor! The fries were crispy on the outside and soft on the inside, perfect! The guacamole was so yummy! Service was super quick and the servers were super friendly! A lot of people are there, but lines move quickly!
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Jeffrey D.

Yelp
I remember coming here in 2024 and it was pretty damn good fast food seafood. Now a year later in 2025 and I am shocked how much it's gone downhill. Got our food and I can't believe how bland it tasted. We got fish tacos, salad and chips & Guac. Everything was so bland. Seriously not coming back.
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Golnaz H.

Yelp
By far the worst Rubios location I've ever ordered take out. Two star just for the sweet cashier. I ordered California bowl with chicken and no rice for 12$, but more like a can of black beans, some chicken, and a teaspoon of guacamole. Very disappointed and will not go back to this location.
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terina c.

Yelp
I'm so pissed I just got home and opened my quesadilla and it's meat STEAK IN IT !! I'm a vegetarian on some days of the weekare you guys kidding me?? And they are closed so I'm without a meal for the night this is the second time they messed my order up I tried to give them another shot but now I'm disappointed AGAIN
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Jessica D.

Yelp
Very friendly staff and nice restaurant! I got a wild-caught mahi mahi burrito - portion was very filling, I saved half of the burrito for dinner because I was stuffed! The mahi mahi had a nice meaty texture, and the avocado inside the burrito was so creamy and tied it all together. Chips were crispy and paired well with the salsas from the salsa bar. Excellent establishment, it got a bit crowded during lunch but I was still able to find seating inside. The employees were so welcoming and I can't wait to come again!
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Jon L.

Yelp
the place looks nice and clean but idc about that when my burrito is basically a taco rolled up the burrito so tiny for $14. just hit up an actual mexican spot for a good sized burrito for cheaper
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Tracy I.

Yelp
We mostly mobile order these days from the app and appreciate the consistent accuracy and quality of food. When we do dine in, staff is always friendly, though I miss the option of ordering dine-in on the app. Their menu and beverage variety is really good and the place is always clean when we're there. No matter what I order, I always include at least one original fish taco. I remember when they were $0.99 twenty years ago or so, Lol. Mobile order tip: Select the salsas and condiments you want when ordering, so you don't have to gather them when you get there. : )
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Mike C.

Yelp
Order at the counter and food is brought to your table. Food came out quick no real type of service. The food was delivered hot and tasted great. The chimichurri sauce was amazing and had a lot of flavor and was by far the best thing we had.
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Kay F.

Yelp
If you love fish tacos, this is your place to go! We've never gone to a Rubio's that we haven't loved. Their service is very efficient and they have cute places to eat inside and out on the patio. We love to get the chips and guacamole platter with our tacos. You will love it.

Mary H.

Yelp
Incredibly disappointed. We've happily eaten here for years, but I guess they've given up. The Baja style shrimp tacos were inedible - there were only two small, burnt shrimp, and they even left the shell on the tails. The steak taco was tough, cold, and a mess. I've eaten at Rubios since they first opened in San Diego, but this will be our last attempt to support a beloved eatery. If I could have given no stars, I would have.
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Carmen V.

Yelp
Not my regular Rubio's but was on Tuesday at the Fashion Valley and remembered that was Taco Tuesday and craved some tacos. This was the closest Rubios to my location. Service was friendly and fast but the tacos came very cold. I understand that there are vegetables that need to stay fresh but expect the fish to be hot. If I want cold fish I would rather have sushi. Not exclusive issue in this restaurant, I have noticed that at several Rubios, not sure why this trend. Other than that, all good, easy parking, clean salsa bar.

Al D.

Yelp
Very upset to find that the tacos I ordered last night, that I had to save for today after I broke my water only Fast, had cheese on them. When I asked for No Cheese. Please tell your staff to make sure to read the instructions. I ordered online + the receipt on the bag said No Cheese. So very surprised they missed that.
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Karyn T.

Yelp
My husband and I came to this location during their 40th anniversary for their 99 cent original fish tacos. If you don't have the app, what are you doing? The line was insane, it was barely even moving when we got there so we decided to place our order on the app. Normally it would be a lot faster to get our meal but we got it faster than the people who we were behind from the line. I appreciate the open salsa bar, got to pick so many variations of salsa. I ended up ordering their grilled steak tacos and modified it on the app with flour instead of corn tortillas, you also get the option of making it a keto friendly taco too, I also got my 2 99 cent original fish tacos. The steak was really tender and so flavorful, but the fish tacos were so good. Definitely going to come back to this location.
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Sofia N.

Yelp
I cant believe I havent written a review for this location yet! This is my favorite Rubio's by far. They ALWAYS get my order correct including the modifications I add! I never have to worry about them making a mistake, the food is always delicious, the staff is so nice! I have been coming here almost weekly for the past 2 years lol and dont plan on stopping anytime soon :D
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Charlie C.

Yelp
Incredibly nice experience today in this Rubio's. Fast, clean and great customer service. Michael was amazing and went above and beyond to correct a very minor issue...knows how to treat customers to get them to come back. Great job!
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Fried E.

Yelp
DON't EAT HERE. I ordered a shrimp quesadilla and they have given me a half shrimp and half regular quesadilla. I paid $11 for this, I'm very disappointed in this rubios and won't be coming back. Thanks for wasting my $. Service was slow as it was crowded and it was semi clean for a fast food place
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Tania H.

Yelp
I love Rubios! I go to the Mission Valley one mostly near my job. Service is friendly and food is always delicious. The 1 star I couldn't give them id because their chips are always so salty, and their tables are always so sticky, even after asking them to clean it. Maybe it's the wood or something, but a bit weird. Also, this particular visit, I ordered a drink and the cashier didn't tell me the Ice/Soda machine was out of order...you'd think they'd let you know before you get a drink...anyways- just a few improvements needed!
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Nancy V.

Yelp
The food was good. But, I didn't see any mention of avocado in the description. I don't care for avocado. The place was clean and the staff was friendly.

Brexton P.

Yelp
This is probably the best Rubio's location there is. Portions are good, quality is great, consistency of service is solid. I've probably been here 30 times in the last 2 years, and I'm not exaggerating when I say I've never had a bad experience. Not all Rubio's are good, but this one is. Their fish tacos are amazing of course, but their bowls are really good too. Order ahead on the app, much better experience, no wait and you earn points towards free food.
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Keri L.

Yelp
I know times are tough, but last week I got the fish taco especial and it looked like a McNugget on a tiny tortilla. There were barely any toppings either. I've been going to Rubio's all over the state since I moved to California 17 years ago. Also, CA fast food employees are making $20 an hour. It's definitely time to remove the obnoxious tip option screen. My 2 measly tacos were almost $9 and somehow a $1 tip is considered subpar.
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Jaclyn Y.

Yelp
I don't normally eat Rubio's anymore, but I appreciate that they label their fish sources. Their food is great for delivery. I always get all the items I asked for. I also liked that they wrap the food in two bags and seal the inner one well. Keeps the food hot and fresh. It's also more sanitary since door dash often leaves on floor outside.

Octavio J.

Yelp
Paid $14 for a Classic Shrimp burrito. Bite #1 no shrimp, bite #2 no shrimp. Ok it's coming. Bite # 3,4,5,6 and half way through the burrito and no shrimp. There are literally like 3 small shrimp on this supposed shrimp burrito and all on the bottom half. Come on Rubios I know inflation is bad but dont take it out on your customers. So far this is a bean a rice burrito with a shrimp or 2. Unfortunately it was take out or else I would have returned it. I left 2 stars because the beans and rice were good and the salsa. Never coming back to this Rubios
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Fatih K.

Yelp
Worst tacos I have ever had l. Congratulations guys.All im gonna say is, lettuce on taco? Really ? And I guess asada tacos are fake, meat that doesn't taste like anything.

Christopher F.

Yelp
The excellence of the staff here is unrivaled. Quick service, hot food, warm greeting, inviting setup, constantly cleaned and fully stocked. The entire meal experience was appealing and delicious. Michael (manager I believe) and staff are crushing it here.
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George W.

Yelp
This chain that opens only on the west coast was recommended by Father Leo of Plating Grace. He went to the location on Friars Road in San Diego but we went to this location as its in less busy area. I ordered the especial 2 fish taco plate. This was the same plate that Father Leo tried. The fish was fried and it was alaskan pollock. Theres more cabbage in my tacos than what Father Leo had. The taste is great and the salsa i had was mild. I did not like the beans but it was not in the tacos. The guac in the tacos was a pleasant surprise and the tortilla chips are warm and crisp.
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Christina N.

Yelp
This review is more for the lack of information about their 40th anniversary and $0.99 cent original fish tacos. It was not stated there would be a 2 taco limit per order and it had to come with purchase of something else. It wasn't too big of a deal but it would have been nice to have known about it. The food took about 30 mins which was expected considering their special. The service was great and the worker gave me the rundown but still...... I don't like surprises.
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Dani S.

Yelp
This place is a hit or miss, very inconsistent. Ordered from here for take out several times over the last year, and honestly it's really all over the place, sometimes it's really good, and sometimes it's really bad. Think it all depends on the staff, I've had encounters with a really nice staff was friendly, and efficient. I've also encountered other staff members who has major attitude and mess up your order. Overall I do like this chain, but the staff can really make or break your experience.
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Sara M.

Yelp
very great california burritos!!!. Highly recommend to people interested in california burritos
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Zinnia A.

Yelp
In celebration of Nurse Week, we ordered 3 of the family taco kits that is listed to serve 4-5 people. the family kit includes the works- lettuce, cabbage, beans, black beans, rice... it's great! Unfortunately, it does not feed 4-5 people. We hosted a party of 18 nurses so we aimed to that many people... If you order 3 kits that are suppose to feed 4-5, you should have enough for everyone right? Wrong. It was embarrassing to only feed 10-12 nurses. We even had to run to the store and grab more food! It was so humiliating. I feel the menu false advertises the quantity of these "family" kits and are over priced. over 100 bucks to feed 10 people? we mind as well have dined out. At least we had cake to make our nurse week lunch better. very disappointed...
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B F.

Yelp
Sad shrimp taco for 4.69????? 4 tiny shrimp A pinch of cabbage. Didn't know Rubios was suffering this bad. Update.... forgot Rubios filed bankruptcy recently. Makes sense.
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Jade Q.

Yelp
I tried calling this location multiple times and the automated voice just kept saying all team members are busy and to try again later and it continued to hang up on me. TERRIBLE customer service. I was calling to tell them we were trying their food via Uber eats and was going to make sure they included my side of sauce I ordered. So fast forward, my food showed up and the bag was missing an entire taco and the sauce I paid extra for. This is also not the first time this location messed up on my order. Which is why I tried to call them after placing my order to ensure it was going to be correct. 2/10 review. -8 for the wrong order being delivered, food was mid... hardly any toppings applied and zero customer service. :/ 2 because I'm a nice person and hope it was just a one off situation
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Alyona Z.

Yelp
5/29/20 I've had lunch at this chain twice in a row, that's how good their food is. I ordered the same thing and both times it was made perfectly delicious. I had the grilled shrimp street corn bowl. It was just the perfect flavoring and all the ingredients that make this meal so delicious and worth getting twice. I ordered curbside as I'm traveling for work, and it was quick and ready for me upon arrival. I most definitely would come back here again and again.
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Brandon S.

Yelp
Started in SD and beats Chipotle for me. I would say the lobster burrito is my favorite, but fish tacos hit the spot too.
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Tash A.

Yelp
This Rubio's has plenty of parking around it. I came here late on a Thursday night and it was surprisingly still busy. The food took a bit long but since it was busy, it's fine. Pro tip - order ahead through their online app to save time! Their Mexican street corn bowl with salmon is SOO good! And it comes with guacamole! They gave me plenty of food and I was full with the amount. My partner got a fish taco and California bowl. He enjoyed both os his dishes. This is a solid location with good food and service!
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Tonesha D.

Yelp
This location has chosen to go against the expectations of dedicated Rubio's customers and provide lemons instead of limes - unacceptable. A baked fish? Sure, throw a lemon slice on. But with fish tacos? No way! This comes on the heels of a significant period of mismanagement at this location, so isn't necessarily surprising. I used to think of Rubio's as one of the cleanest spots to get good fish tacos, now it's just a fond memory of a place that no longer gets my business. Rubio's: where the bottom line is more important than customer satisfaction.
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Dino I.

Yelp
I'm so upset with this Rubio's today. I placed a curbside pickup order. It was supposed to be ready by 2:03pm.. got there right at the right time and called them telling them I'm here for curbside pickup & the girl said she'll be right out. 25 minutes has passed and still nothing. So I called again just to to find out they definitely forgot handing out my order.. got home 5 minutes later after pickup and my burrito was almost cold... Very disappointed as I'm a regular Rubio's customer. :(
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Lori E.

Yelp
As always, the fish taco especial platter was delicious. However, my order included salsa, extra limes and a 3oz side of guacamole. I didn't receive any of those items so I called the store to ask them to send the guacamole. They gave me a $5 credit, which was nice, but they refused. Bummer, I REALLY wanted the guacamole.
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Taura G.

Yelp
First time at this location and it was great. Large seating area can fit 60 people easily. They even have a nice round table for 6 in the corner. Very nice barstool high height dining in the place, add character. Clean and tidy. Restrooms were good too. Food was made well, as with any Rubio's. My only gripe is that the side of beans was in a small cup, and I normally get them as a side on the plate. We had Shrimp & Bacon burrito with no salsa nor chiles and the 2 Original Fish Taco Plate.
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Gary N.

Yelp
The place was great, spacious and clean, has outdoor seating. The food always decent, customer service also good, shout out to Val who took care of me and my friend order. The only concern for the place was the AC still not working, my friend told me that he came a month ago and it was broken since, maybe they will be able to fix it soon.