Russian River Brewing Company
Brewpub · Santa Rosa ·
Lively brewpub serving specialty pizzas, pub fare, and ales
Lively brewpub serving specialty pizzas, pub fare, and ales
"Known for its annual two-week release of Pliny the Younger, a triple IPA, this brewer’s latest delivery saw some 600 kegs flowing through San Francisco as part of the familiar February release cycle; fans liken the event to being 'more like Christmas.' Owners Vinnie and Natalie Cilurzo are continuing three years of expanding tasting opportunities, rolling out casks before SF Beer Week at the end of February and staging proper release events at the Santa Rosa and Windsor brewpubs from March 21 to April 3." - Paolo Bicchieri
"I noted that Russian River Brewing Company is celebrating the 20th anniversary of Pliny the Younger with a release running from Friday, March 22 through April 4, and that the celebrated triple IPA will be available at the company's Santa Rosa brewpub and Windsor brewery and pub with full details on the brewery's website." - Dianne de Guzman
"The Russian River Brewing Company is delaying the limited release of its wildly popular Pliny the Younger until spring 2022 because of the new variant." - Becky Duffett
"The limited-release Pliny the Younger from Russian River moved to online sales this year and reportedly sold out in less than five minutes." - Becky Duffett
"Since 2004 the brewery’s annual release of its famously hoppy triple IPA, Pliny the Younger, has become a major local event, generating millions in visitor revenue and driving a mini tourism economy around its Sonoma County brewpubs. A one-week draft rollout and later keg distribution traditionally kept the beer local, but the recent decision to bottle the beer for the first time and limit purchases to two per customer upended the system, prompting a brisk secondary market in trades and cash sales that saw bottles commanding many times their $10 retail price. The move exposed tensions between breweries trying to protect local allocations and a passionate nationwide collector/trader culture that values rarity, often converting scarce bottles into beer-for-beer swaps or high-dollar resales." - Caleb Pershan