The Place Firenze
Hotel · Santo Spirito ·
Sophisticated townhouse hotel with rooftop terrace & Duomo views
Information
P.za di Santa Maria Novella, 7, 50123 Firenze FI, Italy Get directions
Sophisticated townhouse hotel with rooftop terrace & Duomo views
P.za di Santa Maria Novella, 7, 50123 Firenze FI, Italy Get directions
"Set on a scenic piazza, I’d choose The Place Firenze when I want to be immersed in lively square-side life and feel immediately connected to Florence’s public rhythm." - Nicole Kliest
"A 20-room boutique that emphasizes lavish, tactile comforts — from hand-embroidered linen sheets and notably comfortable mattresses to abundant use of local Serpentino marble sourced from the same quarry as a neighboring 15th-century church. Attention to artisan detail continues into dining and tableware, and a dining room opens to an outdoor terrace ideal for aperitivos with church views. The hotel’s program connects guests to local workshops and supports artisans through sales and scholarships." - Laura Rysman
"A newer entry that departs boldly from the city’s traditional luxury hotels, this intimate boutique on Piazza Santa Maria Novella blends contemporary design with curated artwork and just 12 rooms and eight suites for a cozy, home‑away‑from‑home feel tailored to personalized luxury. What truly sets it apart is The Place of Wonders foundation, created to preserve Italy’s artistic traditions by supporting ancient trades like weaving and goldsmithing, with guests invited to support these crafts through exclusive visits to six working ateliers. A rooftop terrace, full library, a welcome drink, and a complimentary minibar add thoughtful warmth to the refined design." - Barbara Balfour
"Erstwhile JK Place and Italy’s original townhouse hotel, this stylish and cultivated urban bolthole—now The Place—lies a stone's throw away from the train station and shares piazza space with the glorious church of Santa Maria Novella. A stay here feels like being the guest of an extremely cultured collector friend. The hotel was redone under local architect Luigi Fragola in 2021, but long-standing fans will be pleased to hear that the clean, contemporary aesthetic hasn’t essentially changed too much although Fragola has added pops of color (forest green, regal purple) and flashes of brass and velvet to the neutral background palette. Minibars are stocked with complimentary soft drinks and room service will deliver tea and coffee at no extra charge." - Nicky Swallow, Erica Firpo
"The Place of Wonders project at The Place Firenze allows guests to visit exclusive local workshops, supporting scholarships for aspiring craftspeople. Visitors can experience Bianco Bianchi’s scagliola workshop and try creating scagliola themselves, highlighting the hard work and skill of artisans."