George Northwood
Hair salon · Fitzrovia ·

George Northwood

Hair salon · Fitzrovia ·

Precision cuts, flawless color, and a relaxed living room atmosphere

George Northwood by null
George Northwood by
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null
George Northwood by null

Information

24 Wells St, London W1T 3PH, United Kingdom Get directions

Information

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24 Wells St, London W1T 3PH, United Kingdom Get directions

+44 20 7580 8195
georgenorthwood.com
@georgenorthwood

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Last updated

Dec 5, 2025

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4,111 Postcards · 173 Cities

"This may just be one of the best cuts you'll ever get in London, let alone your life. While George cuts, his sister—well-known in her own right—heads up color, and his mom stops by routinely with home-baked treats. The space feels more like a cozy living room than an antiseptic salon, as his favorite books line the shelves, art from his own collection dots the walls, and there's space to work at your laptop while your color sets. What's better, he offers healthy snacks along with “George's Marvelous Medicine,” a juice packed with hair-healthy nutrients."

The Central London Guide
George Northwood Salon

Yasemin M.

Google
I genuinely cannot say enough amazing things about Rin! From the moment you walk into the chair, you are greeted with warmth, professionalism and a big smile. Every appointment feels like a new adventure and I leave feeling confident, refreshed and totally in love with my fresh look! I am a client since 2019 and Rin has been my hairdresser since then! I very much recommend him to everyone! Multumesc Rin!

Tetyana J.

Google
I had a haircut with Giulio and couldn't be happier! He really listened to what I wanted, gave great advice and the result was exactly what I hoped for. Professional, friendly and talented-I left feeling confident and just beautiful. Highly recommend Giulio if you're looking for a great stylist ! Very happy with George Northwood Salon!

Irena M.

Google
⭐️⭐️⭐️⭐️⭐️ Great hair every single time! I’ve been coming to George Northwood since 2018, and there’s truly no other salon I have visited in the past that comes close. If you’re looking for flawless colour, precision cut, and effortless style, this is the place. And there is no other place that knows bob haircut better than stylists at GN! Deme works absolute magic with colour - she understands tone, depth, and dimension so intuitively that every visit leaves my hair looking natural, luminous, and perfectly balanced. Whether it’s refreshing highlights or a subtle colour update, she always gets it spot-on. Benny is a genius when it comes to cut and style. He somehow manages to make every cut grow out beautifully and always tailors the shape perfectly to my face and lifestyle. Every time I visit my hair looks fabulous. After so many years, the team feels more like trusted friends than stylists. The atmosphere is relaxed yet professional, and I always leave feeling completely refreshed and confident. Not to mention the best flat white in London, you will be getting while doing your hair! I wouldn’t trust my hair to anyone else!

Charlotte I.

Google
Honestly adore this salon. I get my colour done by Rebecca and she’s the best of the best - listens to me and what I’m trying to achieve whilst, not compromising the health of my hair. Recommended her to my best friend and she now goes to her too!! Also, if you want a dreamy cut & blowdry, Beni is your guy. Every time I go to George Northwood, I leave so happy! Would highly recommend ✨

Nicola S.

Google
Have been coming to see Deme (for colour) and Frankie (for cut and blow dry) at George Northwood Wells St for a few years now and they are both amazing. Lovely to talk to (lots of life adventures and advice shared) and the best colour and cuts I have had in my hair/life journey. I have balayage with Deme and it’s been a game-changer from foils. I have naturally brown hair (now with grey) and go blonde with the balayage highlights. My regrowth is much less noticeable than with foils and I always get lots of great comments about the colour. Looks natural and lasts! Thanks Deme and Frankie, you’re the best ❤️

Arezou P.

Google
Rebecca is a quintessential hair colourist who consistently goes above and beyond to ensure her clients are thrilled with their results. I’ve been seeing her for several years now, and I wouldn’t hesitate to recommend her to anyone. She’s hardworking, diligent, and always brings a fun, positive energy to every appointment. Last but not least, my hair is looking superb!

Mimi M

Google
Before I get into the details I'll start with the positive: going here does give you a desired result - which is why I returned in the first place. Now onto the details: the customer experience is beyond subpar. Not only are you made to wait 15 minutes post your appointment start time, you are greeted by a messy area when you eventually sit down with your stylist. I found myself hopping over chunks of cut hair which surrounded the floor around me completely.. surely a simple sweep or blow from a dryer is a quick fix here? I was hesitant to hang up my tote bag on the hook as it would sweep someone's else's hair while doing so... The hair wash is mid - no massage offered & the rubber gloves used pull on hair + scalp. When getting back to the chair - the stylist picked up a FILTHY hair brush - completely FULL of the previous client's hair, to brush mine. Before I could think I stopped him there + asked for it to be cleaned. Why is it a clients place to ask for a hairbrush to be cleaned? Everyone around me was offered a drink except me and front desk staff are blunt and unbothered. Am grateful that I left with a beautiful looking style but at one point one needs to question BASIC hygiene + customer experience. I chose to try this salon as it was closer to work instead of my usual salon (Larry King) - but the contrast is stark. Its a shame because with minor tweaks and a little more passion towards client experience, I think this place would be absolutely incredible.

Shereen S.

Google
I finally found someone who gets my brunette hair. Anytime I tried to warm it up before, I ended up orange but Deme gives me the perfect caramel-toned balayage… every single time. She’s a true master colorist with an incredible eye for what suits you. And she’s not just talented - she’s kind, warm, and makes the whole experience amazing. I always leave feeling wonderful.

Roxane G.

Yelp
I LOVE this salon. Roi is genius cutter, Stephen world's best for men, Eliott, Frankie, Bennie all superb at blow drys. Phoebe and Demi brilliant at colour taught by the amazing Sally. Everyone friendly and on time. Great coffee.

Lucy Y.

Yelp
I went in to get my normal haircut by Fabz and left crying. He was rude, sarcastic and incredibly unpleasant - when I went up to pay I was given a free haircut so I don't believe this is the first time he has acted this way. Avoid cuts with Fabz.

Alex J.

Yelp
I wanted to be blown away by this place and unfortunately, I left feeling that I had wasted a lot of money on so-so highlights. I asked for a half head highlights and the color seems right-ish but it's only been 6 days and I can see the line where the highlights start already. She did not go close enough to the root and almost felt like she was in a hurry. I've been getting my highlights done for 18 years and usually wait 12-14 weeks between sessions. I feel like i'm ready now for my next set and it's been 6 days. The cut however was right on the mark with what i asked for. The shampoo was also great. The shampooer was so meticulous and very customer-focused. So I'd recommend them for the cut and the shampoo, just beware of the highlights. Again, they weren't bad - just not worth the amount of money that they charged. I expect near perfection and this was not that.

Kelly C.

Yelp
Modern yet casual salon. Friendly, warm staff. The shampoo/head massage was worth visiting along, then I had a fab cut by Frankie and left so pleased. I tend to leave salons at 85% happy, wait a few weeks till the cut feels right. This was instant 100% pleasure and satisfaction. Frankie listens, is talented, and "gets it." After 1 year in England, I found my hairdresser/salon!