Hatsuyuki Handroll Bar

Highly recommend arriving right when they open if you want to avoid waiting. I arrived around 5pm on a Saturday evening, which is their dinner opening time, and was seated right away with no wait at all. By the time I finished eating around 6 to 6:30pm, there was already a line. The food quality is excellent, especially for the price. It is very worth it. I strongly recommend sitting at the bar so you can enjoy your food as it comes out piece by piece while watching the chef prepare everything. It makes the experience much more enjoyable. You really cannot go wrong with anything on the Today’s Specials menu. I enjoyed almost everything I ordered. The only items I probably would not order again are the kanpachi and uni, not because they were bad, just personal preference. I attached my receipt for anyone looking for ordering ideas. I would recommend ordering a variety from the daily specials and then adding a hand roll combo depending on how hungry you are. Overall a great experience and I would definitely come back!!

Oh man what a lovely spot! We arrived around 5:15pm on a Sunday and got seated right away. Our server was very attentive and helpful explaining the menu. It’s quite amazing how fresh everything was considering we are in Dallas, Texas. Everything was amazing and rivaled the sushi we had in Japan! Would definitely recommend the hand rolls and whatever specials they are serving that day.

The sushi here was excellent and so fresh. I ordered the kanpachili, hamachili, chuturo nigiri, and yellowtail nigiri. I liked how the hamachili had a good amount of spice to it. The kanpachili had a very refreshing taste to it. I loved the topping on the chuturo and how fatty it was. Overall, the service here was fantastic. I would def come back here! This is one of the best sushi spots I have been to in DFW!

One of the most incredible sushi I’ve ever had. Been to expensive, been to Japan, etc. This beats all. Everything was incredibly fresh and delicious. Love all the unique flavors of each item. I usually only eat sashimi but their sushi rice was even delicious lol. The customer service was also incredible. The waiters were close by to give recommendations and check on us without being intrusive. My absolute new favorite place.

This may have been the best seafood I've had ever definitely the best I've had in Dallas. A nice chic place with a very New York kind of vibe me and my girl say in the bar area to watch everything be made. Our host sat us and pointed out our Chef who cooked almost exclusively for us, which felt very bougie. The service was top notch hardly even waited between our hand rolls and sashimi. We ordered: a Miso soup to start, then had the Salmon belly, Kan panchili, Scallop chopped turo, Akami<w/black garlic, Bluefin Tuna. Followed by 5 hand rolls: the Yellow Tail, Bay Scallop, Crab, Salmon, and Lobster rolls. 10/10 definitely recommend!

I have been back twice! The service is amazing and the fish is so fresh. I never knew handrolls could taste like this. The prices are reasonable but they do add up quick. My favorite pieces were the scallop handroll and snow crab handroll. The pacing and timing of the food was great too. Will bring back some friends

The atmosphere and interior design are quite nice 🌟 Very warm and clean. Plus, you can watch the chef work and interact. Salmon sashimi and handroll are better than what I have had before. Aji was the option that I highly recommend! Beer is worth the price and a good partner with Sushi. I will be back.

Service far exceeded my expectations. Waitress was very patient and happily recommended favorites listed on the daily specials. Handrolls were perfect. Loved the warm rice and seaweed complementing with the different fish. Quality was out of this world. I will come back for sure!!

Amazing sushi. Can't beat it anywhere! Staff is so friendly! Environment is incredible.

I loved the experience here! They were really busy, so there was a 20 minute wait. We sat at the end of the bar. I am not a fan of sitting at a bar because of the limited table space and proximity to other people. However, it was a short wait so we went with it. When we sat down, the server was very knowledgeable since it was our first time. She explained that their fish varies so they have an updated chalk board with the menu of the day. It has the name of the fish, the option for nigiri or sashimi, add on options of that type of fish and the price. They give a paper with additional items to order, drinks, etc. In the section labeled Daily Special, that is what we had to write down to order based on the selection on the chalkboard. We tried the following: Round 1: Sashimi: - Hamachili: this was spicy and I loved how fresh it tasted. - Salmon Truffle Ponzu: salmon is always good and it melts in your mouth. - Kanpachi with Ume: the fish was wrapped around a piece of apple. It tasted better separated and not together. Nigiri: - Shima-aji with garlic puree: this was okay, not a huge fan of the garlic puree. - Chutoro - this was my favorite because the fish and flavors all came together perfectly. - Ootoro: this was good as well, but I preferred the Chutoro. I wanted to try some more in round two and ordered some of the same ones that were good and tried the following new orders: Round 2: Nigiri: - Kuromutsu: this was smoked and it was okay - Sawara: this mackerel was okay. I felt like there was too many flavors at once. Overall, the quality of the sushi was amazing! The sushi chefs were on top of it and explained what each fish was when they served it. The server checked in on us to make sure everything was tasting good and helped with additional orders. This place is pricey if you are willing to spend, but if not you'll need a second meal afterwards to feel full. My friends and I each spent about $100 and we could still eat after. This is a must try if you love sushi!

What a hidden gem in Frisco, TX. This location certainly wouldn't seem like the first you'd think of for great sushi but I was very pleasantly surprised by the quality of the fish here. First impressions are quite nice as the space is clean, comforting and befitting of good larger-scale sushi place. It's not classic counter-style setting but when you read the word "handroll' in the title you're probably not expecting that kind of vibe anyways. You will also not be expecting how great the nigiri is. I tried the otoro, chutoro, hamachi, salmon belly, scallop, and tuna handroll with shrimp katsu, and all of the pieces were fabulous. The fatty tuna pieces in particular were perfect, fresh and complimented perfectly with expertly crafted sushi rice. If you're looking for something beyond BBQ and TexMex in the area, this place should be at the top of your list.

Sushi is to die for. Love the layering of flavors and experimentation of different ingredients alongside sushi to elevate the experience. Service is fantastic. Everyone kept waters full, sushi chefs made rolls and dishes in timely manners. Ambiance is always top tier, here. I especially love the Fort Worth location as well. Very well thought out seating arrangements and placing. Nice mood lighting, and music wasn't too loud.

Servers were all very nice, as was chef. Cozy little place, feels upscale without overly fancy. But importantly hands down the best quality sushi I've had in Dallas yet. Would and will go back. Hand rolls are amazing, can get some really well prepared stuff off the black board.

Finally tried this new Hatzuyuki location in frisco and it did not disappoint!! It was just as good as the Fort Worth location!! So happy that they opened one in Frisco so I can go here more often :) The quality of the sushi is so good and everything was very delicious!!! We went for late lunch and service was fast and staff was very friendly. They close from 230-5pm so not sure how busy dinner time gets but I went in around 130 and got seated right away. Honestly, I go here for the sushi specials more than their handrolls! The price is so good for the quality of sushi you get! I can't wait to go back here to eat more sushi!! Definitely my new fav sushi spot in North Dallas area! Highly recommend!

Brilliant sushi, super fresh fish, well executed hand rolls. I recommend the Toro, uni plus, eel, and torched salmon sushi. Service was attentive and prompt. We got very lucky sitting at the bar on a Wed evening. I heard lines can be long on a weekend. Bill came out and loved how reasonable the price was.

Top tier restaurant. The freshest and best sushi I've ever had in my life. I personally enjoyed the nigiri's much more than the handrolls. The handroll set seemed good, but I feel like seaweed overpowers it too much and I wouldn't want to miss out tasting the memorability of this high quality fish.

If I could only ever eat at one restaurant in DFW, it would be Hatsuyuki. The fish is incomparable. The flavors are unreal. I would gladly move in and just spend all my team trying everyting on the menu. The service is beyond exceptional. The sake is so great and they do this thing where they will repackage the cute bottles for you if you ask! My friend wanted to keep the bottles for decor--can you blame her? So cute!

Super yummy! The salmon belly was smoky and delicious, great fish to rice ratio. The fish and the seaweed were pretty fresh. The only downside is you can't substitute the handrolls in their sets, which I've done at other handroll places. The service was quick and they are very on top of refilling your water. Overall great experience

We showed up at 6:10 on a Saturday night with no reservation--luck was on our side. The place was already humming, every table taken, yet a pair of seats at the sushi bar opened like they'd been waiting for us. Four minutes, maybe less, and we were seated. I should've taken a photo of the menu board, but the food photos will tell the story. We were up against time to make a movie, so this was a hit-and-run dinner, not the full exploration the place probably deserves. Still, what we had was enough to make us want to come back. The fish was fresh and handled with respect. Sashimi, sushi, hand rolls--all solid, no wasted motion, nothing overworked. The kind of straightforward, confident sushi that makes you stop talking mid-bite. Only two gripes: 1. Portions were on the small side. 2. No liquor license. Beer, wine, sake--they pour what they can, but sometimes you want a real drink with your fish. The space is low-lit and intimate without trying too hard. Small handful of tables. Clean lines, clean floors, and service that knows their stuff without being overbearing. We left satisfied. We'll be back--and next time, if they have liquor, we'll stay longer.

This is hands down the best sushi I've had in the states, and it absolutely rivals some of the sushi I've enjoyed in Japan! Come early to avoid having to wait forever, and get ready for a phenomenal meal :) My fiance and I arrived a little after 5:30pm on a Saturday and we ended up waiting just over half an hour before being seated. FYI folks who arrived closer to 6pm were told the wait would be well over an hour. We were seated at the sushi bar so we had a great view of the chefs at work. Their daily menu is on a chalkboard, and then they also have their regular menu (with the hand rolls). You get a sheet of paper with the regular menu and a big blank space for you to write in any of the daily specials that you want off of the chalkboard. We opted for the 5 hand-roll set to share, and then we ordered a bunch of different items off of the chalkboard menu. I really appreciated that they split the hand rolls in half for the two of us so we weren't having to bite and share one big hand roll each time. While the hand rolls were delicious and great quality, what really shined for me was the daily specials! Almost everything we tried was fantastic and tasted so fresh; you really can't go wrong.

Delicious! Everything felt super fresh and I really loved the rice for the nigiri. It's a bit small so if you go for dinner you might end up having to wait a bit but once you're in, it's very fast! I would love to go again and sit at the bar.

Tried this sushi spot for the first time and really enjoyed it. I ordered the 4 hand roll combo and ate at the sushi bar. It was definitely the way to go. The ambiance was cozy and darkly lit, which made it feel intimate and relaxed. Service was on point!! I wish I got the gentleman's name who helped our table yesterday, since he was fantastic. The place is on the smaller side, so I can see it getting packed on busy nights, but that just adds to the vibe. The hand rolls were fresh and flavorful, and I liked the pace they were served at. They also had a solid selection of Japanese beers, which paired perfectly with the food. Pricing felt fair for the quality. Definitely a spot I'd come back to, especially for a chill night out or quick sushi fix.

We ordered the 4-roll combo, which came with yellowtail, crab, salmon, and bay scallops. All were incredibly fresh and flavorful. We also added an amaebi nigiri and it was so sweet and yummy. The hand rolls were served quickly and perfectly wrapped, which kept the seaweed nice and crisp. The restaurant has a clean, modern vibe with plenty of seating, so we didn't feel cramped at all. Our waiter was super attentive, friendly, and made sure everything came out smoothly.

The best Handroll Bar in town! It was so good that I went there twice in a month and that's a rarity since I usually don't visit restaurants for years in between. When you sit down, they'll give you a piece of paper and pencil. Take a picture of the blackboard so you can figure out what you want to eat. Note that some lines have two different selections. Su means sushi, Sa means sashimi, and HR means handroll (prices differ depending on your selection). Don't be shy to ask the server questions as they're super accommodating. The service was a hit or miss. We sat at the bar during lunch on a Saturday and the service was fast, but sitting at a table during dinner on a Monday was extremely slow. The sushi is incredibly expensive, but the quality is spectacular so you really get what you pay for. My suggestion is to get the 5 combo handrolls (best value) and at least three of the Hagashi Toro sushi ($15 each). Scatter in some sashimi and try the unfiltered sake. Always ask for recommendations for the server as they have not steered me wrong. This place is great for impressing people like a date or a client.

The freshest sushi I've had in the DFW area! Seating is limited inside, allowing for a more intimate ambiance. Not only was service quick, but our server offered great recommendations and cared for our food allergies.

I'm a regular here as I really enjoy this place. This time I sat at the table for a change but guess I like the bar better! The staff are always super nice, the service is consistent and I usually stick to my regular order (combo hand rolls) which never disappoints. This time I tried a few items from the specials menu as well, they were okay but not as great as my usual favorites. Overall, the experience is always solid and I'll definitely keep coming back probably will try new things off the menu next.

Everything was perfect and delicious! I love this location, it bigger, brighter and the staff was super friendly. Check out photos below, I tried to label them the best I could.

Walk-in's only! Had about an hour wait on a Saturday evening. Luckily there were other restaurants near by that we could get a drink at and some small apps for the time being. Once we got the text that the table was ready, we were able to get seated right away. There are bar seating as well, but we got seated at a table. Started off with the 5-hand roll set which included Yellow Tail, Bay Scallop, Crab, Lobster and Salmon. All of the fish were pretty fresh and tasty. No wasabi on the inside of the roll which I appreciated. The Lobster hand roll was my favorite, tasty and sweet/juicy lobster meat. To add on, we also got miso soup, Hamachili (flavorful), Engawa, Salmon Belly (so fatty), Toro Handroll and Scallop w/ Chopped Toro (also one of my favorite nigiri pieces). They change up their menu daily, so plenty of options to choose from. The waitress was knowledgeable and made great recommendations. Parking - Free within the plaza Overall, good quality and affordable.

Stellar service, amazingly fresh fish full of flavor, lovely ambiance. Absolutely NO complaints. GO HERE!!! And do not forget to order the Kanpachi w ume.

If you haven't tried this place, you're missing out. They don't take reservations so plan around a wait time depending on what day/time you go. All I can say is that the wait will be worth it. The interior of the restaurant is clean and decorated well. We started with a couple appetizers (salmon and yellowtail sashimi and salmon belly sushi). I ended up getting the 5 handroll combo and was extremely satisfied. My favorite was the yellowtail. All of the plates were extremely fresh and delicious.

If you are looking for quality that is beyond your expectations, stop by Hatsuyuki Handroll Bar. Guaranteed to be one of the best if not the best sushi experiences in the DFW area. Seating can take a while, so get there early to enjoy this amazing food. In my opinion, every item on the menu was an experience on itself with flavors that you can easily enjoy! A little pricy, but as they say, you get what you pay for. Excellent choice for dinner!

I was on my way back from Oklahoma, and decided to swing by and say hi to Jun but he was off on Wednesday ): It was our first time here at this location, and I love the different concept they've applied to this location. They've added some tables to accommodate larger groups and added more modern interior architecture. The service and food maintained the same great level of quality as the first location. Jason was our server, he was very friendly. Alfredo was our chef, glad we got to see him again! We didn't order as much this time since we had just ate, but we will be back soon!

You have no idea how long I've been waiting for this Frisco location to open! The day I saw the sign go up, I drove straight there after work to take a photo and added the listing on Google. Since then, I've been passing by three times a week to check on the status. I love Hatsuyuki, but driving an hour to Fort Worth for sushi is nearly impossible! We only visit on special occasions like anniversaries and birthdays, but now that they're closer, I plan to go twice a month! My friend told me she stumbled upon their first day by accident (Tuesday, 4/1), and I knew I had to go right away before they officially announced their opening. When I arrived around 5:45 PM, the parking lot was completely empty--a rare sight, especially considering the usual 1-2 hour wait at the Fort Worth location. I came straight after work and was seated immediately. The waiter mentioned that they're currently in their soft opening, mainly for friends and family, but they're also accepting walk-ins. I ordered three hand rolls and a couple of their specialties. Everything was incredibly fresh and delicious--each bite was so good, it almost made me teary. My favorites were the shima aji, chutoro, and gindara. The Hokkaido scallop was just okay; I wasn't a fan of how much they had sliced it up. Their hand rolls were packed with fish and made great fillers if you're not looking to spend $100+. I'm SO HAPPY they're closer, and the quality is just as amazing. The fish is top-tier, the chefs are friendly, and the waitstaff is great. They have a bar area like the original location, along with three small tables for dine-in. I really appreciate the chef's attention to detail--carefully crafting each piece and waiting for me to finish one before preparing the next. I'm going to savor the peace and quiet before the 2+ hour waits inevitably start. From the bottom of my heart, thank you for bringing the best sushi to North Dallas.

This is such an affordable and delicious handroll bar. I love their options for each of the handroll sets because I'm not a fan of tuna that's not otoro or toro, and thank God that all of their handroll sets have my favorite fish options! Their nigiri pieces are actually quite affordable and are also of super high quality. I will say that one of their waitresses gave my friend and I a ton of anxiety by coming up to us probably 8 times throughout our one-hour visit. I appreciate the service but there's only so many times we can say that we're good before we want to be left alone. Regardless, I'm so glad that Hatsuyuki came to Frisco!

Stopped by Hatsuyuki Frisco this past Sunday with a party of 4 and waited about 35 minutes to get seated at the sushi bar! We've loved the Fort Worth location for many years (as well as Naminohana, run by HFW alum) so we were excited to hear last week that the new Frisco location was doing a soft opening. Staff were very attentive even before we sat down to eat; the host who added our name to the waitlist asked if we'd rather sit at the bar or a table when seats opened up, and also recommended that we walk over to the specials bar to take a photo so we could decide what we wanted to order. When the waiting time was up we were led to the furthest end of the bar right next to the board. My husband and I ordered several sashimi dishes to share and a bunch of the more interesting/less common nigiri, as well as some old favorites. Our favorites of the day were the kanpachi sashimi with ume pesto (fish was so fresh and the extra textural and flavor additions were unique and delicious), the sawara nigiri, which came topped with some garlic chips and scallions, and the perfectly seared engawa nigiri. I second another review that mentioned the rice was a tad mushy; I think that's something they can improve as they work through their first few weeks open. The hand rolls were excellent as usual, and my husband who usually doesn't like ankimo really enjoyed that hand roll. The gindara nigiri, salmon belly nigiri, and anago nigiri were all torched to perfection as well. Can't wait to come back in the future and so glad that a Hatsuyuki location is so much closer to us now!

Solid choice to get fresh sushi. I've been to the one in Fort Worth a couple years ago and I was excited to see that they opened another location in Frisco. My husband and I visited on Sunday evening and luckily we were seated at the bar in 10 minutes. They had also had tables available right away but since we love interacting with chefs and watching the sushi making process, we asked to wait to sit at the bar. The sushi was good, fish was fresh, and I loved that they focused on the fish itself, not overwhelm the fish with sauce or decorations. I did wish the rice texture was less mushy but overall everything was very tasty. Hand rolls were great too. The service was great - hot green tea that we ordered or topped off timely and we got a plenty of attention from the server. Their ordering system is very convenient - you look at today's fish menu on the board and write down what you want on a piece of paper and hand it to the server. However, the writing on the board was tiny! I think they should have an extra board for people farther away or do something about it. Overall, very happy with the experience and so glad we're getting more and more sushi places in north Dallas.

Black cod is phenomenal 10/10 All hand rolls are great as well! Service is attentive. Most of the seats are at the bar which I like.

I just wanted to rave about the salmon belly ! Just wow so fresh with the perfect balanced sauce that they pair it with. All sushi was pretty fresh and tasty but my favorite with the salmon belly, chutoro, and I loved their spicy tuna hand roll with shrimp katsu. The ambiance is nice but small so I can see how this place gets packed pretty quickly. I came on a weekday after the rush 8 pm and there was no wait. Apparently on the weekends people are lined up out the door to get in. Nice to have another quality sushi place and the pricing is very reasonable. They have beer, sake and wine- no liquor option or bar. Can't wait to come back. Special shout out to José that walked me through the menu options and made great recommendations.

The food and service are both Amazing! Extremely fresh sushi, and the staff were very helpful as it was my first time there. Excellent selection of fish! I will be back soon!

Hatsuyuki just moved to Frisco and honestly... this might be the best thing to happen to my stomach all year. Finally, high-quality handrolls this close to home? Dangerous. Every roll is made right in front of you, and the seaweed is so crispy it practically snaps when you bite into it. The fish? So fresh it probably had plans before ending up on my plate. Omakase is the way to go being quick, fun, and zero decision stress. 10/10 would roll up again.

I have been to the Ft. Worth location 2x and this new location 2x. Can honestly say they completely recreated the vibe and quality of the original location. Best sushi in Frisco, also the hand roll specials are a great value for lunch. Get there when they open or be ready to wait it's very small with minimal seating.

I ordered the 5 Handroll Combo and was really impressed. Every roll was fresh and flavorful, but the crab handroll was easily the standout. The handroll and sushi were perfectly seasoned and just the right texture. The Hagashi Toro was also excellent, buttery and rich without being overwhelming. The overall experience was better than my recent visits to Uchi Dallas, which says a lot. recommend if you're looking for top-tier handrolls in a relaxed setting. Oh and there is a bag hanger underneath the bar. Definitely coming back again.

I took my mom here for her birthday and we both enjoyed it and will definitely be coming back. Very great ambiance and the sushi was delicious! The restaurant itself was beautiful and the waiter and hostess were friendly and provided good service. They give you a paper where you can write down your handroll order and you can include some items you want from their weekly specials. The sushi chefs are so talented and the tuna and salmon we had melted in our mouth!

So happy Hatsuyuki has opened this second location! Feels a bit bigger than their Fort Worth one. My favorite item is the salmon belly nigiri, it's sooo good torched! All their handrolls are very tasty.

This might be the best sushi I've had outside Japan. My husband and I thoroughly enjoyed sitting at the bar, where we could watch the sushi chefs work with incredible precision--even using tweezers for the finest details. The highlight is undoubtedly the freshness of the fish and the exceptional craftsmanship. My top picks from the menu that evening were the spicy tuna hand roll and the yellowtail sushi.

Absolutely love this place! We went here when my bf was in town and it blew us away! From the staff to food it was all absolutely breathtaking

Finally another location!! I no longer have to go all the way to Fort Worth!! Also we went around 12pm on a Saturday and NO WAIT. The restaurant seating is set up with high bar, low seats, not like FTW. I don't mind it but I also don't get to see the chefs work. They also have table setting available as well. Food quality is just as good! Maybe a little better? They did just open so will have to see if its consistent. Overall, just happy to have a closer location to go to!

I'm so glad Hatsuyuki has opened a new location outside of Fort Worth. The quality and taste were exactly how I remembered--fresh, consistent, and well-executed. The service was also fantastic and they helped recommend some of their daily specials. I tried the four-handroll set along with a variety of nigiri from their daily specials. I particularly enjoyed the itoyori (golden snapper). Overall, everything was well-prepared and flavorful. I just came back from a trip to Japan and the flavors and quality reminded me of what I had there in addition to not having an exorbitant price tag like some places in the states. I do recommend coming early as it is extremely popular even though it only recently opened. I came on Friday right when they opened and there was already a significant line outside.

Visited with a group of work partners. Awesome service, great food!! Visited with a group of work partners. Awesome service, great food!!

This place was amazing - best fresh fish. Could easily eat anything off the menu and enjoy it. All of the staff were very attentive and the chef was so sweet too. Best experience!

We arrived on a Saturday afternoon and it was packed. Although packed, we were seated quick and the host communicated effectively on how soon we would be seated. The food was high quality. We ordered the 4 handrolls as well as additional dishes such as the uni oysters, truffle salmon, and more. The uni oyster was one of my favorites. The restaurant gave off a cozy and high end ambience. I'm so glad I finally got to try a Hatsuyuki near me! I didn't get to sit at the bar this time, but hopefully i'll be able to next!

I honestly could not even begin to try and remember what we ate. Most of the stuff I can't even pronounce correctly! However, this place is the best hand roll restaurant in all of DFW, hands-down! It was so good. I forgot to take photos as we got our food. Only got the first few. The restaurant delivers fresh food for every single bite. So as soon as they are done with anything they deliver straight to you. The restaurant is very small, so please plan accordingly. Their menu does change according to seasonal fish availability. But you can't go wrong with anything! In addition to the food being delicious, the ambience and service is top-notch. I have never had an unpleasant experience. This place is very expensive, however, so keep that in mind and don't go starving. We easily spend close to $200 between two people every time we go and this is without drinks. But the food is totally worth it!

The service was phenomenal. The ambiance was perfect. And the sushi was amazing. By far one of the best sushi restaurants I have been to. Oh and the saki menu had many good options. Very fresh, great quality fish.

Food was amazing! Sushi was fresh and top notch. It compares favorably with the Fort Worth location. A little bigger and several tables.

Everything is fresh, super friendly, the ordering process is a great change of pace. Quality it well worth the price.

We first visited their Fort Worth location and loved it. When they opened the location in Frisco, definitely didn't take long for us to go by. It was equally amazing. I personally loved their recommendations and my teenager, who just came out of a surgery that morning, ordered their truffle salmon sashimi like 5 times. Love sitting at the sushi bar.

Best and freshest sushi in the area! Fresh fish daily, so fresh it melts in your mouth!! I love uni, they usually have at least 3 different types of delicious uni.