Sainsbury's
Supermarket · Pimlico ·

Sainsbury's

Supermarket · Pimlico ·

Groceries, clothing, homewares, and more. Wheelchair accessible.

fresh produce
bakery
cheese selection
fresh fish
prepared foods
wine selection
clean store
grab and go
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null
Sainsbury's by null

Information

99 Wilton Rd, Pimlico, London SW1V 1DT, United Kingdom Get directions

$$

Restroom
Credit card accepted
Debit card accepted
Contactless accepted
Free Wi-Fi

Information

Static Map

99 Wilton Rd, Pimlico, London SW1V 1DT, United Kingdom Get directions

+44 20 7931 8988
stores.sainsburys.co.uk
@sainsburys
𝕏
@sainsburys

$$

Features

•Restroom
•Credit card accepted
•Debit card accepted
•Contactless accepted
•Free Wi-Fi
•LGBTQ friendly
•Wheelchair accessible entrance
•Wheelchair accessible parking lot

Last updated

Jan 13, 2026

Powered By

You might also like

Terms of Use • Privacy Policy • Cookie Policy
 © 2026 Postcard Technologies, Inc.
@eater
391,688 Postcards · 10,993 Cities

Deliveroo Tests Out Supermarket Pizza Delivery With Sainsbury’s | Eater London

"A four-week trial will see the store offer its store-baked pizzas, alongside snacks, bags of salad and sweets, for delivery via a third-party platform. Delivery pizzas are listed at £6 plus a £2.50 delivery fee (reported by Langton Capital), while the same pizza costs £5 from the in-store counter; the service is being positioned as a convenient weeknight dinner alternative to a standard takeaway." - James Hansen

https://london.eater.com/2019/7/23/20706753/deliveroo-sainsburys-pizza-supermarket-home-delivery
Sainsbury's

W D

Google
Rude and unprofessional "store mangers" Anto and Aysha, It would be good idea never allow those two communicate with customers and never leave them ^in charge" of the store when real managers are away, they can be in charge of warehouse or cleaning. etc but not communicating with customers. I brought back xmas tree in a pot with receipt bought 6 days ago. They refused to accept return although it is long lasting product saying that there some special policies that do not allow they to accept it. When I asked to show me those policies - they refused. I was blamed that I removed the wrap(it never had any wrap" than they were saying that I watered the plant that I never did. I use the store for 10 years buying for my family and business and first time I encounter such attitude and disrespect. I immediately called customer support and filed complain in to the head office. Customer service representative on the phone apologised and explained alternative way of returning the purchase . Next day I returned the tree in other Sainsburys - it took me only 1 minute. For Sainsbury's in general 5 stars For "managers" of Wilton road store - zero

Walk and S.

Google
♿ I visited the large Sainsbury’s in Pimlico yesterday to buy a birthday cake for a friend, and the store was really impressive! It’s one of the most complete grocery stores in the area, offering everything from fresh vegetables, fruits, halal-certified meat, snacks, drinks, pastries, and household essentials. Everything is neatly arranged and easy to find. From an accessibility point of view, this supermarket is very wheelchair-friendly. The aisles are wide, allowing smooth movement for wheelchair users. The entrance is step-free and equipped with automatic doors, which makes it easy to get in and out independently. Staff are friendly and always ready to help, especially at the checkout area. Overall, Sainsbury’s Pimlico is a spacious, inclusive, and well-organized supermarket, perfect for everyday shopping. ♿ Accessibility Checklist – Sainsbury’s Pimlico ✅ Automatic doors at the entrance ✅ Step-free access ✅ Wide aisles for wheelchair maneuvering ✅ Accessible checkout counters ✅ Accessible toilet available ✅ Helpful and friendly staff 💬 Note: This supermarket is very comfortable for wheelchair users and companions. The presence of halal-certified meat and freshly baked cakes makes shopping here even more convenient and inclusive. #WheelchairAccessible #AccessibleLondon #HalalFriendly #AccessibleByWalkandSee

Flo Y.

Google
It's a huge Sainsbury, if you're in the area and looking for groceries and other stuff. I was pleasantly surprised by how huge the space was when I walked in, which totally didn't feel like such from the outside. What's really nice was the consideration of an express section, for patrons who were looking for quick grab-and-go items, to not need to walk through the entire store. We got a bottle of water near the entrance, and left.

Lasha G

Google
It’s unfair to sell rotten nectarines to customers. When you storing them in the fridge/freezer a week or two to extend their shelf life only makes the problem worse, as shown in the attached picture.

Nicholas S.

Google
Overall this store is very good. It is well layed out and has a good range of choice. I've always found the staff to be helpful.

Mrbd72 M.

Google
They have exceptional clean toilets facilities here. As a chauffeur I am always on the move. A clean toilet is absolutely essential for me. I am very satisfied and admire their facilities. I use to look for bargains to save money. But not anymore. I believe that to support this facilities I will shop in Sainsbury’s as much as possible. By the way there is a Starbucks in the store and they maintain the toilet. Unfortunately you have to spend some money but it’s absolutely worth it. Starbucks employees are very nice and sweet. They told me if someone ask them with a smile they will open the toilet door with pleasure.

Andy V.

Google
The largest and the most convenient store in the area! You can get almost everything here. Very well located. They used to have a fresh deli counter with a great selection of carry and other ready meals. Unfortunately it all gone after the renovation, hence the 4 stars. Anyway this is the best local store with a huge car parking in the basement. Now they have Argos on site as well

Jonathan L.

Google
This is a very busy Sainsbury's. The shelves were practically bare when we visited. Granted, we visited fairly late, but it was a long time away from closing time. We will likely need to come back in the morning to see if there are any ready made or baked goods. There are a lot of toys here. My 5 year old daughter was particularly interested in looking at all the Pokemon cards.
google avatar

Ty D.

Yelp
This location doesn't open until 11 on Sundays. Thats right folks ELEVEN! Gosh forbid someone wants some breakfast or something. Once I found that out I will no longer shop here. I'm not going to support a business too lazy to be open early. ALSO they close at 1700!! Yes folks SEVENTEEN HUNDRED (or FIVE for you civilians). Luckily there's another Sainsburys just up the road open normal hours.
google avatar

Joanne P.

Yelp
I knew before we even landed in London we'd have 3 options without a block radius of our flat to shop for groceries. There is a Little Waitrose & Tesco Express- both would be considered more of convenient store markets. But, this Sainsbury's location is what you'd actually call a real grocery store. AND I LOVED IT!! This location is brightly lit with the 24 Bus stop right in front. A very good size. As you enter- there's a cash machine (ATM) to the left and the hot food department to the right. This is where you can buy the baked chickens and even create your own pizzas!! This section is also where you'll find the Grab & Go meals. Grab & Go is very popular here in London. You can pick from varieties of chips/ juices, waters, sodas/ and sandwiches or pasties (empanadas). As you continue walking into the store- the magazine section to the left. Self check out tills to the right and beyond that- regular cash registers. Either way, if you're paying with a U.S. card with a chip- you'll most likely need an employee to print out the the receipt for you to sign. Continue walking and you'll have the fresh produce section. Then past this- the freezer & refrigerated aisles. We stopped by these aisles tons of times! We took advantage of their microwaveable meals. I was a big fan of the Steak & Mash combo. The meat chunks were very tender, the stew was tasty and thick. The Mash was creamy & buttery. Another microwaveable meal I enjoyed was the spaghetti carbonara!! Did not disappoint!! We bought slices of cold cuts, Baby Bel cheese wheels, & chive crackers for snacky snacks. There's a huge selection of wines, beers, & hard liquors. Heck, we even bought Modelo! Everyday besides Sunday (closes 5pm) this Pimlico location closes at 11pm. Staff is really nice and I think there's underground parking....
google avatar

Jen S.

Yelp
Sainsbury's has pretty much everything you need and then some. I say this but at the same time the overall variety was not what we are used too. Still we made due and found what we needed. I believe we are a bit spoiled. The shelves seemed a bit empty to me. We went in on Boxing Day so they closed early and it felt a little frenzied. It's a good size store. The prices seemed fair. Actually, the prices were pretty darn good.
google avatar

Laura N.

Yelp
Ooooooo-we! I just slipped and fell into poshville. (I landed softly, thanks.) This is not your average Sainsbury's. In fact, this Sainsbury's makes all the other Sainsbury's look like run down shabby council estates compared to a gilded mansion flat. So one star detracted off the bat for the fact that they reflect this upscale attitude with silly hats and different uniforms. You're a Sainsbury's... please try to keep some perspective. That aside, daaaaaaaaang this is nice! It certainly puts the "market" in supermarket, with specialty stalls, staff, and sections for cheese, fish, meat and fresh made to order treats like salads, pies, olives and sandwiches. The urban/industrial feel is thematically applied throughout the store with concrete floors, industrial lighting, metal shelving units in a vast relatively raw space... seriously. A Sainsbury's. The four-star vote for me was the fact that their are actually non-food items here as well like cooking utensils, A4 printing paper, books, coffee mugs, home furnishings, batteries, beauty supplies... dare I say this is far closer to a grocery store from home where I don't have to go 5 different places to cross everything off my shopping list? I dare. And I double dare to like it.
google avatar

Jonathan B.

Yelp
As is probably the case for most Britons, Sainsbury's is the go-to corner store for all of your life needs. But I guess for some of these places, they are a step above corner store while not quite being a full-blown grocer. We stopped by this specific location a number of times walking between our hotel and Victoria Station. It makes for a quick grab on the way out in town or if on your way back in the evening. We got bottled water, heated lunches and fruit to name just a few of the items we picked up regularly. In addition, as my girlfriend doesn't have Blue Moon in her country, we were quite happy to find it here. The check out lines get long fast but they move fast too. If you're a foreigner (read: American) and paying with card, you will be better off going to the manned cashier (till) lines because you will be required to sign a copy of the receipt. This has something to do with our credit cards not being issued with a chip in them that saves personal information.

Richard B.

Yelp
Shopped there this afternoon for a big shop. Have family arriving for a long weekend. Bought loads of ice cream and frozen food - given the weather. Got in the queue for checkout - two in operation - once about to close leaving only one other open. This was between 4pm and 5pm. Long line of customers with trolleys or full baskets - too much to use the hundreds of self service terminals, waiting ages in line. As usual. No one around to open another checkout -despite the long slow line of irritated customers. Ice cream and frozen food at risk of thawing stuck in this one and only queue finally flagged down someone who turned out to be a manager - who was titavting with a trolley with a stack of baskets on it. After an argument with him he agreed to open another checkout - manned by himself. Although I got served without having to wait an incredible long time - he was very rude through the whole transaction. Saisnbury I would like to apologize for dreadful sense of self entitlement in expecting to be served without having to spend the afternoon waiting in your store simply because you are too tight ar'sde to employ an acceptable level of staff. What's the excuse this time/ Can't still be using covid as an excuse - surely? Or is it just the fiercely guarding of the profit margins syndrome?
google avatar

Crystal P.

Yelp
this was right by our hotel and just perfect for us. I loved the hello kitty bubble bath I found here, yes seriously I had to buy it once I saw it. I only wish we found this place sooner so we could have gotten more from here!
google avatar

David N.

Yelp
Nice market with a good selection of prepared foods. Very easy to get in and out of, plus decent selection of regular food items. Excellent selection of ciders and beers. This was a very handy shop to have near us during our recent visit to London, would definitely shop here again.
google avatar

Marie-jose R.

Yelp
Huge Sainsbury's close to Victoria Station ! Nice bakery( delicious pain au chocolat) Fresh fish,cheese,meat , good choice of homewares Very clean store !
google avatar

vance l.

Yelp
on vacay and looking for affordable sh!t in london. SAINSBURY! chicken masala for buck fitty lbs!! can't beat that with a baseball bat. orange juice with all that pulp! only dos lbs. normal folks living around here might frown upon eating 3 meals here, but if you're from overseas and looking for a cheap bite, i sainsbury's
google avatar

Brian H.

Yelp
Sainsbury's was established as a partnership in 1869 when John James Sainsbury and his wife Mary Ann opened a store at 173 Drury Lane in Holborn, London. He started as a retailer of fresh foods and later expanded into packaged groceries such as tea and sugar. His trading philosophy, as stated on a sign outside his first shop in Islington, was,"Quality perfect, prices lower". What would he think today? Well this store is my local Sainsbury's and stocks everything else that you can't find in the local Tesco
google avatar

Marcy W.

Yelp
Regular Sainsbury's shop - aisles well stocked, clean. Only staff is not the nicest, but lady behind the fish counter was very polite. They need to install more self check out machines, last time had to wait 10 mins to scan my only 2 items. On a positive note, though, Victoria is just around the corner... if that's a plus.
google avatar

Jeff S.

Yelp
Very affordable high quality groceries. Love this market.
google avatar

Mary N.

Yelp
Near plenty of hotels and has a lot of options for those without a kitchen. Great selection! Clean store - and even found some great deals on FIFA souvenirs in store.
google avatar

Leighton S.

Yelp
A huge Sainsburys quite close to Victoria station. I don't shop here often but I imagine they have what most people would want. Although, i should note that one time I came here looking for batteries and they were sold out. That was very disappointing.
google avatar

Ezekiel A.

Yelp
Amazing place. Fresh fish, fresh beef, fresh chicken liver, fresh green vegetables in flowerpots (I love those). Many different wines from big selection of countries ( European / South American / Australian / etc ). Nice bakery and good selection of cheese from many countries. Basically you got there almost anything you need for dinner/cooking - for any event-occasion.
google avatar

Qype User (.

Yelp
This store is the one Sainsbury's uses to set the low bar for benchmarking store layout for every other shop in the chain. Sadly this means that it takes the accolade for being the worst laid out retail space anywhere in the country. I've only had the displeasure of using it for 3 months, but I am convinced it has reliably been collecting this accolade for at least the past 3 years. How can a store layout be done so so badly? The key concept is based around the 80-20 rule, which this store seems to follow meticulously. Namely, place 80% of a certain food category in a place one would normally expect to find it. But then place the other 20% somewhere completely unpredictable. Shoppers then spend the majority of their time milling around the store in a vain effort to locate an item which has actually been placed on some shelf largely at random. Let's take a few examples. Salad vegetables are near the other vegetables. Except tomatoes. These are a good 20m walk and are between the apples and the bananas. Meat is generally near the front of the store. Except sausages. These are next to the milk about half way in. Cheese is a coin tossing exercise. Depending on the day of the week, it's either right at the front, or next to the milk. My suggestion is to use the Tesco on Warwick Way. It's much smaller, but at least things there make sense
google avatar

Qype User (.

Yelp
This is a great sized Sainsburys in Pimlico, 5 minutes from Victoria, 5 minutes from Pimlico tube. Has fresh seafood, cheese, bakery, deli, and a good choice of homewares, but not so big that you can't find your way around the supermarket. We happily shopped here for years
google avatar

Roxana R.

Yelp
It's been under renovation for the past few weeks now, and as another user put it, it's like a 'bomb site'. A lot of food is missing, the frozen section has a lot of prices missing!!, and there's barely any space for two people to move around in the aisles (+ the constant noise from the work that's taking place)
google avatar

Monica R.

Yelp
I was so happy to know that my local grocery shop was the "market" version of Sainsbury's, but in all honesty I'd rather have a regular version of this store. It does have those lovely stalls that sell cheese, poultry and meat. But the rest of the store is so under stocked it's a total downer. I went the other day to get coriander, the most usual ingredient in food, and they didn't have any! And this is one example of how every time I go I always count on not finding what I need. There is a lack of variety and now I think I rather take the long way to Vauxhall and get all my shopping there.
google avatar

Qype User (.

Yelp
This is certainly not the average Sainsbury's, the concept of this store is having the best and most fresh ingredients, like a market. As such this Sainsbury's features many counters selling meat, fish, etc. It is also quite large for a central London shop. The layout can at times be difficult, and when I first shopped there it was a bit of a nightmare trying to find things, and sometimes it still is! Nevertheless I still enjoy shopping here, and primarily because they make really good take away pizzas that are cooked fresh in a big oven near the entrance.
google avatar

Qype User (.

Yelp
I never go in here even for a paper without spending at least £15 and 45 minutes. Sainsbury's deluxe for those who are accustomed to better things (I'm talking about Waitrose of course). I understand this place caused a huge bourgeois furore when it was opened because it totally decimated an actual market nearby - but I can't say I care. did the market stock organic icing sugar and angostura bitters I ask you?
google avatar

Qype User (.

Yelp
Best pizzas in Victoria. The bloke at the counter is no very cheerfull, but he knows his job. Place your order before you go shopping in the market, it will take them 30-45 minutes to cook.

Qype User (.

Yelp
A great selection of stuff - I couldn't believe the 'market' concept when I first went in there But I find it really hard to navigate the store - for example fresh bread and sliced bread are on completely different aisles and stock cubes are near the freezer sectionwhat's that about?? The entrance is really crowded as well - I think the whole place needs a re-jig and it would litterally be the perfect supermarket - the fish counter has an amazing range as well.
google avatar

Qype User (.

Yelp
Saisbury's cheese stand is very good, especially the Basic Mild Cheddar. I can finish a full pack myself. Seriosly good place with lots of young people working behind the counters.
google avatar

James B.

Yelp
A brilliant store that stocks a fantastic range given it's not any bigger (indeed it's slightly smaller I think) than most other superstore branches. Only loses a star for not having poppy seeds and a rather limited cookware range which was a shame.

Ted V.

Yelp
Hard to believe you can find such a spacious, well provided market like this in the middle of a busy London neighborhood, but there it is! Situated among boutiques, pubs, bakeries, etc. this Sainsbury's made a certain familiar domesticity possible during a recent visit to London. Pre-made, take-away sandwiches were fresh and tasty. Nice selection of ales, ciders, and wines, especially the ciders. My only critical observation would be that the staff didn't seem especially familiar with the layout of the store. More than once, I asked for direction and was sent to the wrong aisle. But, then, on this visit I had to give directions to more than one native who couldn't seem to find their way in London, once even to Victoria Coach Station, which is just around the corner.