Mike R.
Yelp
My expectations when going to a Korean restaurant may be high, compared to what you may get elsewhere in Montreal, but Sam Cha fell short on several points. Note - My introduction to bulgogi years ago was Woo Lae Oak in the U.S. and since I've stayed a regular diner in NYC's K-town.
My friend with me had never had bulgogi before, so we went excited for her first try. Here's our experience:
First, called in advance, but they did not take more reservations - something they limit, although they leave do take walk-ins, but you need sign up in-person for the waitlist. A permanent extension that spills into the sidewalk adds seating, but still it's a not a huge space.
As the host warned when we arrived, it took about 30-40 minutes to be seated. Without a bar to sit at while waiting, it automatically forces you to go somewhere else, as we did to have a beer while waiting. Given it was packed, I expect this is normal.
Second, a big WARNING! Sam Cha has no bulgogi main course and there is no grilling at the table, compared to what I read about online! They only have an appetizer, which we ordered. Alternatively, you can have it in a bibimbap dish, but that really isn't the same thing. The waiter explained the end to the on-table grilling was due to some new Montreal regulation. (Question: Is there anywhere still in Montreal you can grill bulgogi at the table and provide the lettuce wrap?)
Sam Cha's bulgogi appetizer came liquidy on a plate and lacked the lettuce, etc., to wrap the meat in like everywhere else I've had it! While my friend enjoyed it as her first exposure to bulgogi, to me this was a major let down!
Third, I'm used to kimchi and other nibbles to be automatically complementary part of the meal, but such an appetizer had to be ordered extra. They served a standard kimchi with a more mild slaw. (See pic.)
Fourth as a main course, we ordered two soups, myself a seafood soup and my friend a chicken "katsu" (cutlet) ramen soup. Both soups were steaming upon arrival. My soup was filled with assorted seafood, but it was nothing to write home about and even "less spicy" was strong.
Although Sam Cha's prices were fair, I haven't visited other Montreal Korean restaurants to compare it to. If you have the opportunity to eat great Korean elsewhere, my recommendation is to explore Montreal's other restaurants first - there are many fantastic eats out there!