Matt R.
Yelp
Sfumato, besides being fun to say, is directing the cocktail in a logical direction. An underappreciated proportion of the experience of consumption comes through scent, and the pairing of fragrances with cocktails makes sense if done right. (Who among us hasn't had their enjoyment of a meal tempered by the smell of nearby teenage date-rape body spray?) Sfumato isn't really offering anything that different than the barbecue restaurant down the street or that bowl-shaped wine glass -- each is providing a specific olfactory experience. It's just that Sfumato is taking the control of that experience to a different place.
I have yet to set foot in the building, but I recently treated myself to one of their highly curated experiences. We ordered a "scented cinema" kit, which came with 7 custom scents to pair with particular scenes in the Wizard of Oz. We had to forego the popcorn for this viewing, but we agreed that it was great fun. I won't spoil the review with specifics, but I will say that while some of the scents were obvious, others we never could quite figure out. And it only added to the fun that we found our attention disrupted from the flow of the film to focus on the scents.
I can see how it might seem, at first glance, that a scented movie experience is a prime example of human excess. But when you think about it, humankind hasn't been all that kind to our noses. We've moved away from farms and into cities. We live in climate-controlled boxes and breathe our own stink. Why shouldn't we treat ourselves to a better olfactory existence? Fight the good fight, Sfumato.