SMUG is CLOSED

Home goods store · Islington

SMUG is CLOSED

Home goods store · Islington

2

13 Camden Passage, London N1 8EA, United Kingdom

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SMUG is CLOSED by null
SMUG is CLOSED by null

Highlights

Smug is a design-savvy haven filled with beautiful homeware, quirky stationery, and an artsy café, making it a cozy treasure trove worth exploring.  

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13 Camden Passage, London N1 8EA, United Kingdom Get directions

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13 Camden Passage, London N1 8EA, United Kingdom Get directions

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Last updated

Jul 11, 2025

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@onthegrid

"Lizzie Evans' interiors shop on Camden Passage is a beacon of good taste and charming household accoutrement, the result of working with the best small manufacturers & independent designers. The purchase of an ace bowl, blanket or print can be followed up by homemade cake & a cuppa downstairs." - Present & Correct

On the Grid : Smug
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@onthegrid

"Smug, Islington. Lizzie Evans' interiors shop on Camden Passage is a beacon of good taste and charming household accoutrement, the result of working with the best small manufacturers & independent designers. The purchase of an ace bowl, blanket or print can be followed up by homemade cake & a cuppa downstairs."

London
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Marie Gardom

Google
Smug recently opened a cafe which I've yet to check out, but the venue has the perfect place for it. The shop has beautiful on trend homeware and stationery as well as some of the best hard to find magazines like Frankie, Wrap and Smith journal. I love the branding and the hamster logo labels on the gorgeous paper bags they wrap your purchases in. Right next door is Loop if you're a maker you might happily enjoy a meander there too.

Claire Tayler

Google
I love wandering around Smug, even though their bits and bobs rarely change. This is the place for silly enamel cups, nice T-Shirts, giant wool blankets, and colourful pens for work. A really charming little neat place, and not as painfully expensive as it looks like it all should be.

nahila flowers

Google
Charming shop with original (albeit unchanging) stock. However, Smug has an inflexible policy on exchanges etc so it's buyer beware. Unfortunately the very real charm of the shop is not reflected in the service; the poor attitude and owner's surliness has put this particular regular customer off for good.

Fran Buckland

Google
Cute little boutique, filled with the quirky. Saw Felicity Cloake, food writer for the Guardian, Instagram her Smug buy: a tea towel with a guinea pig on it. Gorgeous stationary and blankets so soft you could spend hours wrapped in them.

Alexandra Sheppard

Google
Though Smug doesn't have the old-fashioned charm of the nearby antique shops, it's a really lovely shop selling old-school stationery, homewares (some new, some vintage) and other bits and bobs.

Sarah Drinkwater

Google
Smug is another top spot for buying handmade, all stylishly put together by Lizzie Evans. I’ve got a thing about Formica furniture, and they have lots of that too.

Zoë Pearson

Google
This is like visiting a friend's flat who has really cool stuff... from the white floorboards and the cosy wool blankets to the Formica tables and the ceramic enamel crockery, there's so much to covet. I'm not necessarily sure I want to buy things here so much as just live in this shop!

Carrie L

Google
Cosy nice handmade homedeco specially their cosmic color ceramic bowl. £25 each.but it's a piece of art