SO/ Auckland
Hotel · Auckland Central ·

SO/ Auckland

Hotel · Auckland Central ·

Rooftop bar, spa, indoor pool, French restaurant, cafe

great staff
good location
stylish rooms
good views
nice breakfast
french restaurant
gym
boutique hotel
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null

Information

67 Customs Street East, Auckland Central, Auckland 1010, New Zealand Get directions

Information

Static Map

67 Customs Street East, Auckland Central, Auckland 1010, New Zealand Get directions

+64 9 379 1860
so-hotels.com
@so_auckland

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Last updated

Jan 14, 2026

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@travelleisure
28,641 Postcards · 5,539 Cities

How to Plan a Shoulder Season Trip to Auckland, New Zealand

"Visit now, and you’ll find stylish hotels aplenty, including SO/Auckland." - Travel + Leisure Editors

https://www.travelandleisure.com/auckland-new-zealand-shoulder-season-7971386
SO/ Auckland
@afar
25,132 Postcards · 3,701 Cities

These Hip, Irreverent Hotels Are Transforming Luxury Travel - AFAR

"Located in the revitalized Britomart district and occupying the former New Zealand Reserve Bank, this hotel sits between the waterfront and the lower CBD and taps into the neighborhood’s trend-driven dining and nightlife scene; guests can grab cocktails at the rooftop bar or easily access nearby nightlife like a hybrid record store/bar/venue that becomes a dance party after dark." - AFAR

https://www.afar.com/magazine/these-hip-irreverent-hotels-are-transforming-luxury-travel
SO/ Auckland
@myboutiquehotel
10,602 Postcards · 3,204 Cities

SO/ Auckland, a Design Boutique Hotel Auckland, New Zealand

"Located in the downtown Britomart district in the heart of the city, SO/ Auckland is a luxurious urban hotel. Its avant-garde design blends the essence of the destination with the hotel’s soul. Bursting with local energy and magnificent views, SO/ Auckland sets a new standard for world travelers and locals alike. SO/Auckland's curated rooms and suites are inspired by New Zealand's Volcanic Elements - Liquid, Vapor and Solid. Each rooms feature modern amenities and advanced technologies. Selected suites offer views of the harbor, private balconies and separate lounge areas. Harbor Society serves reimagined Asian inspired dishes with exceptional views of the Waitemata Harbor and Auckland skyline. Javalab Café blends the art of French patisserie with artisan coffee. Enjoy a sip of cocktail and live music at the MIXO lobby bar or HI-SO rooftop bar, in the glamor of the highest class. Find sanctuary within SO/Auckland's vibrant wellness center, brought to life by experts specializing in de-stressing and relaxation. Discover yourself feeling rebalanced, re-energized and empowered. Featuring city and ocean views, So/ Auckland is a luxurious urban hotel located in Auckland, within 1312 feet of Sky Tower and 1640 feet from the ferry terminal. This audacious Auckland hotel is located on the city's lively waterfront, wheres guests also have access to a restaurant and roof top bar. The hotel has an indoor heated pool and a 24-hour front desk. The rooms in the hotel feature a complimentary mini bar, Nespresso coffee machine and free WiFi. The private bathroom is equipped with a bath. At So/ Auckland, the rooms are fitted with a flat-screen TV with satellite channels. Guests can make use of the fitness center. There are also 5 meeting rooms available for use. Britomart Train Station is just 656 feet from So/ Auckland. The nearest airport is Auckland Airport, 12 mi from the property." - My Boutique Hotel (en)

https://www.myboutiquehotel.com/en/boutique-hotels-auckland/so-auckland.html
SO/ Auckland

Kath G

Google
From the moment I arrived to the end of my stay everything was great at SO. I had a warm efficient and professional welcome, this was the service received from everyone during my stay. My room was lovely, shout out to housekeeping who maintained high standards everyday. The hotel is well located with high quality facilities, I had everything I wanted & needed at SO. Throughout my stay all the staff I met were friendly and responsive. Kes on reception should have a special mention. I appreciated every effort made to make me feel at home, by her remembering my name. She went going over and above in her exchanges with me & other clients, she is a real star. All in all I could not have been made to feel more welcome or comfortable during my stay.

Ul G

Google
Perfect room, disappointing breakfast It wasn’t an excellent stay as it should be in 5-stars chain hotel because there were some “but” during our stay. ROOMS: stylish and good-sized rooms. Very comfortable bed, sofa, working desk. There are bathroom and a shower. The room is equipped with a teapot and coffee machine, minibar (for extra payment), safe. Bathrobes and all bathroom necessities are provided. LOCATION: perfect centric location. FOOD: breakfast (6.30-10.30am) was very disappointing: we’ve been there at 10am, nobody welcomes you and majority of plates were really empty, nobody refill them. The choice of dishes isn’t big, they make eggs your way (looking as if they were being forced) and you can find a good variety of cakes and fresh juices. There were no green tea even after request, coffee machine was asking for adding water - nobody cares, you have to find somebody who can help you. FACILITIES: 1) good wi-fi but sometimes it should be reconnected, 2) spa, 3) gym 24h, 4) restaurants: coffee spot, lobby bar, restaurant on the 15th floor and rooftop bar STAFF: totally uninterested in your convenience. For example, no attention to your requests during the breakfast.

Nate D.

Google
Friendly, helpful staff checked us in, upgraded our room complimentary as we were celebrating a birthday. Room was clean, modern and comfortable - amenities were fantastic including the luxury Codage shower/bath products. Room service fish & chips were 10/10, we also had a great time up in the So rooftop bar - super comfortable, private and again fantastic staff/service. Would absolutely recommend So Hotel, the staff really made the experience exceptional.

CleoS17

Google
Stepping into the lobby, the decor and setting was stunning and it smelled absolutely wonderful in there! Usually at a 5 star hotel it would be offered for my large suitcase and carry on bag to be taken up to my room by staff whilst I checked in, but that wasn’t offered on this occasion, but that’s okay, it wasn’t too much of a hassle taking them myself. My room was lovely and clean and the giant bathtub was a huge bonus, plus I could see the Sky Tower from my window. Room service was speedy and the food came hot and in generous portions. The buffet breakfast was the best I’ve ever seen! I am a coeliac so the gluten free table was hugely appreciated, and the fresh squeezed orange juice machine and other juicing machine was such a nice touch. Staff in the restaurant were so helpful and there was a wonderful view out over the harbour and the islands. The pool and hot tub were wonderful, however the sauna didn’t seem to be working as it wasn’t hot. Overall a really wonderful stay, the only thing the room was missing was a hair dryer, it had everything else you could want!

LadsDownUnder

Google
What an incredible surprise here at SO/ Auckland.|From the moment we arrived, we were blown away with the art deco featured within the hotel. The warm fresh vibes keeping to its historic feel dating back to the Reserve Bank of New Zealand era, this hotel provided a sense of excitement (and surprises) from the moment we arrived. ||We were welcomed to the hotel by a young lady who was helpful and attentive. Really felt great hospitality here. The bellman arranged to have our bags taken to our room and we were shown around the property. Surprised to learn about a lounge containing afternoon canapés and evening beverages was the first of many surprises.||Our room was on level 10, featured a seperate living area, bedroom and very fancy bathroom including a bath and seperate shower.||The gym - absolutely stunning including pool, spa, sauna and very well equipped gym. After 10 days of travelling, I spent two hours here and did not get bored. The gyms atmosphere was neat and felt very spaced out unlike a previous gym experienced earlier in the week.||Breakfast was stunning, and included a fresh orange juice maker in addition to a regular juicer with other fresh fruits and vegetables.|The live egg station was great and poached eggs cooked perfectly. What was even better, the restaurant is located on level 15, overlooking the Harbour.||Evening canapés included cheeses, hot selections, wines and beers and outdone other hotels within the same category.||Honestly I wish we were here a lot longer than a night, as we have unfinished business!!! Such a great hotel and look forward to our next stay.||Thank you SO/ Auckland for delivering such amazing hospitality for my husband’s 50th.

Bwbachod17

Google
We stayed here for 3 nights while in Auckland. The staff were lovely. Breakfast was nice with many options and the breakfast staff were fantastic at catering for specific requests. |We didn’t particularly like the style of the |rooms but that is just a personal opinion. The rooms were clean with a good shower.|The location was good - about a 10 minute walk from the marina and all the restaurants and literally opposite the Giapo ice cream shop!

Sebastian McIntosh V.

Google
Our stay at SO Auckland started off really well. Check-in was smooth, and the service from the staff, including valet, was exceptional. Every interaction we had during check-in and throughout the evening was professional, warm, and genuinely friendly. We also made a couple of calls and requests from the room, and the service was consistently fantastic. We were very happy with that side of things. The issues began once we got to the room. The heating unit wasn’t working, and it took a couple hours to get it fixed. During that time, the room was freezing, and we felt like we couldn’t really leave or relax until the problem was resolved, which completely disrupted our anniversary evening. When it was finally sorted out, the maintenance person was excellent and very helpful, but the problem wasn’t user error. They had to go upstairs and reset something in the building system. We also had to call down to request extra towels, as there were only two in the room. That seemed insufficient for a hotel of this standard. The room was generally clean, but the carpet felt old, and the biggest issue was the chair next to the bath, which had visible semen stains on it. It was extremely off-putting, especially on a romantic night away. It completely killed the atmosphere and made us uncomfortable for the rest of the stay. We took photos. Another major disappointment was that the rooftop bar was closed for a private event. We weren’t notified about this at any point, and it was one of the main reasons we booked this hotel. It was a key part of our anniversary plans, and finding out it was unavailable when we arrived was a huge letdown. We were also very disappointed to discover there was no ability to connect our devices to the tv to view our own media. The location was great, very central with lots of good restaurants nearby. However, the combination of the heating issue, lack of cleanliness, limited towels, and poor communication about the rooftop bar made the experience disappointing overall. The staff themselves were wonderful, but the overall stay did not live up to what we expected for a five-star hotel or for a special occasion.

Sharon R.

Google
Booked a club room and expected to enjoy the advertised “afternoon tea experience” and “evening canapés”. Afternoon tea food almost gone at 3pm and after complaining staff arrived with some fruit and fried chicken, certainly not afternoon tea food. Evening canapés no better, kept having to ask for plates, cutlery and napkins. Breakfast was extremely basic, nothing was replenished and the bread for toasting was frozen. Dining chairs stained. Surprised not to have an evening turn down service in a supposed 5 star hotel and bathroom amenities not replenished daily. The only redeeming feature was the pleasant and helpful check-in staff We note from reading other reviews we are not the only ones to have these issues and the standard hotel response is always “we have passed your concerns onto the relevant departments so that we can do better in the future” obviously this does not happen, why not??