SO/ Auckland

Hotel · Auckland Central

SO/ Auckland

Hotel · Auckland Central

2

Corner Of Customs St E&, Gore Street, Auckland Central, Auckland 1010, New Zealand

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SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null
SO/ Auckland by null

Highlights

SO/Auckland is a trendy haven in the vibrant Britomart district, boasting chic rooms with stunning city and harbor views, an edgy rooftop bar, and stellar service.  

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Corner Of Customs St E&, Gore Street, Auckland Central, Auckland 1010, New Zealand Get directions

so-hotels.com

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Corner Of Customs St E&, Gore Street, Auckland Central, Auckland 1010, New Zealand Get directions

+64 9 379 1860
so-hotels.com
SOAuckland

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Last updated

Jul 11, 2025

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@travelleisure

"Visit now, and you’ll find stylish hotels aplenty, including SO/Auckland." - Travel + Leisure Editors

How to Plan a Shoulder Season Trip to Auckland, New Zealand
View Postcard for SO/ Auckland
@afar

"Situated in the up-and-coming Britomart district, the newly opened SO/ Auckland has taken its place among the restaurants, bars, and shops that have made this neighborhood the trendiest place in Auckland. Grab cocktails at the HI-SO rooftop bar or party at nearby spots like REC, a.k.a. Recreation Records, a record store, bar/restaurant, and live music venue that transforms into a dance party after dark. With its coveted coordinates in this revitalized waterfront precinct between Waitemata Harbour and the lower CBD, SO/ Auckland, which was once the New Zealand Reserve Bank, is among the city’s hottest lifestyle luxury hotels."

These Hip, Irreverent Hotels Are Transforming Luxury Travel - AFAR
View Postcard for SO/ Auckland

Chrislane Moura

Google
I had an amazing experience during my stay! The hotel facilities are excellent, everything is well-maintained and modern. The room was spotlessly clean, comfortable, and pleasant, making it easy to get a good night’s sleep. The staff were always attentive and helpful, which made my stay even better. I would definitely come back many times and highly recommend this hotel to anyone looking for quality and comfort in New Zealand. My stay exceeded all expectations!

Dream58259973640

Google
My wife and I stayed at the hotel last week to celebrate our 60th Wedding Anniversary. I must congratulate all the staff on the way we were treated. All, from walking into reception, made us feel very welcome indeed. |I must make a special mention of Karolina, she went above and beyond what we could possibly have hoped for. Without fear or favour I can say she is a huge asset to the hotel. The attention to detail to make the occasion memorable was unbelievable.|One of the receptionists even hand made us a special card.|I cannot speak highly enough of the hotel and staff.|We often visit Auckland for visits, we have found a new Home from Home

Kashmir H.

Google
I booked 2 rooms with a suite for my parents. It was my mother’s 60th birthday and she was elated at the birthday card and goodies left for her in the room. They had a fabulous time and enjoyed the restaurant too. I was very happy with my first stay at the SO hotel and understand the good word people spread about its quality and service.

ZaneC

Google
Such a well presented hotel. We have stayed at plenty of So's around the world and know the quality of the service and the amenities that the brand offers quite well.|Great service, good valet, lovely welcome. Good elevator planning too!|The bed and linen were also excellent.|The bathroom set up though? OMG what a disaster. Who wants to hear their loved one going through a bowel movement on the toilet? Truly and utterly what a design mess. Clearly it was a design graduate on their first appointment who crafted the bedroom arrangement. There is no economic use of space here. No foresight. No thought to good hotel design. None at all. Theres not even a place to hang wet towels. Its all weird. Oops and the shower head didn't work properly. Would I stay here again? No I don't think so as the bathroom just negates the pleasure of it all :( All the best

Guiann C.

Google
SO is a great hotel with unique architecture. The room set up is amazing, it looks and feels more luxe than most around Auckland. It's also great to have their in-house restaurant and breakfast buffet on the top floor, it adds to the atmosphere! It's well placed to be around key attractions around the CBD, would 100% stay again.

Michelle Martin

Google
We recently returned to SO/ Auckland for another stay, as it had become my absolute favourite treat place to stay. From our first visit, I had loved the playful luxury of the hotel — the vibrant aesthetic, the thoughtful touches in the rooms like the high-quality toiletries, and especially the complimentary gourmet mini bar, which was such a standout feature. The breakfast menu was another highlight, with its beautifully presented options and generous servings. Once again, many aspects of our stay did not disappoint. Most of the staff were incredibly friendly and accommodating, which really enhanced the experience. Their warm and helpful approach made us feel welcome and at ease, and it’s a big part of why SO/ had remained our go-to accommodation for our treat. However, unfortunately, this time around, our visit didn’t quite live up to our past experiences — and it’s left me feeling quite conflicted about whether we’ll return. We had booked a special package that included a $1 breakfast and the much-loved complimentary gourmet mini bar — this was clearly stated in our confirmation email… That the mini bar was included, and I was genuinely excited for it again. But when we arrived, we discovered it had been removed from the deal. The most disappointing part? No one told us. Had I not decided to double-check and call reception myself, I could have easily assumed it was included, enjoyed the contents — and then been charged for it, unknowingly. It was lucky I trusted my instincts and asked, but I shouldn’t have had to. Transparency is so important in hospitality, especially in a premium hotel like SO/, and in this case, that communication was missing. At check-out, we politely brought up our concerns and asked if a gesture — perhaps a discount on the parking — might be considered to make up for the disappointment. We received $6.50 off the parking. While we appreciated the gesture, it felt a underwhelming given the situation and our loyalty as returning guests. I didn’t want to argue, and I know these things can sometimes be out of staff’s hands, but I walked away feeling disappointed. It’s such a shame, because I had truly loved SO/ Auckland. I had recommended it often to friends and family, and it had become my favourite escape in the city. But now, I’m not sure. It still has many wonderful qualities — the stunning rooms, the fantastic breakfast, and the mostly excellent staff — but the miscommunication and lack of follow-through on a booked deal really shook my confidence. I hope this was a one-off situation and not a sign of a shift in the level of care and service. I want to believe SO/ can return to the standard I originally fell in love with. Until then, I’ll be hesitant to book again.

Laurien Cartwright

Google
We stayed at the SO Hotel in Auckland for the first night of our honeymoon and it was perfect!! After a manic few weeks it was an absolute luxury to just relax at the hotel. We had a lovely sunset cocktail and delicious nibbles at the rooftop bar and then a nice, relaxing soak in the bathtub. Best sleep ever in the most comfortable bed and don’t even get me started on the breakfast buffet! We will definitely be back! Thank you so much for a wonderful stay (and our sweet treats!)

Navigate57811054329

Google
I had a beautiful dinner at Harbour Society restaurant at SO Auckland hotel, it was a restaurant takeover event with Little Penang Restaurant from Wellington. The food, ambiance and service were all 5 star. We were served by Chiara, she was wonderful and so helpful with the menu and extremely attentive to our needs. I can't wait to get back to Harbour Society for my next experience. Michael